Segment Your Recipients
Reach the right audience - and your sales goals - with newsletter segmentation.
- Less Spreading Loss
Target customers with the content they care about. - Fewer Unsubscribes
The better your newsletter meets the needs of your recipients, the lower your unsubscribe rate will be. - Higher Open and Click Rates
Use targeted content to improve the performance of your newsletter.
Become an Inbox Favorite
Imagine your customers opening your newsletter and finding exactly what they're looking for, whether it's offers that fit their budget or news that piques their curiosity.
Segmenting your newsletter recipients lays the foundation for personalized newsletters. Not only will you maximize the relevance of your messages. You also catapult your conversion rates to new heights and get rewarded with long-term customer loyalty.
Delight your recipients with newsletters they really want to read.
Comprehensive newsletter tool with a great price-performance ratio.
One Recipient List – Numerous Segmentation Options
Create Segments Based on Your Needs
With just a few clicks, you can segment your entire list into smaller groups that share similar characteristics or interests. To do this, simply define conditions for your segments using the drop-down menu. Filter by existing data fields, tags or activities:
- Demographics such as age, gender or location
- User behavior such as opens and clicks
- Purchase history and preferences
Smarter Segmentation
You can refine your segments with multiple filter conditions. For this purpose, we provide an expert mode that can be activated with a simple click.
Combine multiple conditions and define how they depend on each other.
Create segments with as many conditions as you want to reach the ideal audience for your campaign.
Automate Targeted Newsletters
By using segments in email marketing automation, you can send your newsletters more efficiently. Your emails reach the right people at the right time, with content tailored to what they need.
For example, focus on people with the highest engagement and conversion potential in a multi-level campaign. Or periodically reactivate contacts who have not opened or clicked on your newsletter in a while.
Ready for an Exciting Journey with Your Customers?
Ready to get started? Select the price plan that fits your needs. Send unlimited emails with our flat rate plans or buy fixed email quota.
- no setup fee or contractual obligations
- multilingual service team
- detailed instructions, helpful video tutorials and inspiring articles
Recipient Segmentation Made Easy
Check out our helpful resources to help you successfully segment your newsletter recipients.
Frequently Asked Questions on Segmenting Your Newsletter Recipients
How Do I Create a Segment in CleverReach?
You need information about your customers to create segments. This can be data fields, tags, or activity in previous newsletters.
How to create a segment:
- Select the recipient list you want to add a segment to
- Click on Segments
- Click on Add Segment and give it a name
- Use drop-down boxes to create one or more conditions for the segment
Go to our help center for detailed instructions on how to create segments.
How Many Segments Can I Create?
Create as many segments as you need in CleverReach.
In the free Lite plan, you have access to up to 3 data fields that you can use to filter your segments. In our Pro plan, you have access to up to 45 data fields.
What Are the Benefits of Email Marketing Segmentation?
Segmentation in email marketing allows you to target the needs and interests of different groups of recipients. This has many benefits:
- Greater Relevance: Segmentation allows you to send personalized and relevant content to specific groups.
- Higher Open and Click Rates: When recipients feel that the emails are tailored to their needs, they are more likely to respond.
- Improved Customer Loyalty: By addressing the specific interests and preferences of your target audiences, you can build customer loyalty. Customers feel valued and understood, which can lead to improved customer loyalty in the long run.
- Reducing Unsubscribes and Spam: Reduce the likelihood of unsubscribes and spam by sending relevant content to the right people.
- Better Analysis and Optimization: Segmentation gives you more detailed insight into the behavior of different audiences. This allows you to more accurately analyze the performance of your campaigns and continually optimize them.
How Do Segmentation and Personalization Relate?
In email marketing, segmentation and personalization go hand in hand. Personalized newsletters address the needs and interests of the recipient. Segmentation is an important cornerstone: Segments allow you to divide your list of recipients into homogeneous groups based on similarities. This allows you to send relevant newsletter content to different segments.
Personalized newsletters go a step further: your emails are tailored to individual recipients. They include personal data such as name, company name or residence and insert them in your newsletter via placeholders.
What Are Typical Segmentation Examples?
- Preferences: Use your signup form to ask for your recipients’ preferences from the topics that you offer and customize your emails.
- Residence or Post Code: Planning a campaign or event in a specific region? Recipients who live nearby will be interested.
- Sociodemographic Data: such as age, gender or marital status. The date of birth can be used for birthday emails, for example.
- Profession or Industry: Professional filtering is especially useful for B2B customers.
- Interaction/ Click Behavior: Those who frequently open and click on your emails are more likely to be interested in your content and therefore more likely to be contacted than someone who rarely visits your site. Conversely, you can also try to win back inactive recipients with a targeted campaign.
- Purchase Behavior: Every time a product is purchased, information is collected. Some products are purchased once and should not be offered again. But maybe there are useful add-ons? Consumables, such as printer toner, can remind buyers on a regular basis.
