Automated mailings with THEA: effective lifecycle Email marketing

With email marketing automation, newsletters or emails are also sent automatically according to set rules - but beyond that, there is a goal that is to be achieved with the help of email marketing automation - for example, more conversions or better customer retention.

With a professional email marketing tool like CleverReach, email marketing automation is set up very quickly. These are the basic elements of it:

• When or what triggers the automation? This can be a specific date or an action - a so-called trigger - such as a purchase or a registration.
• To which recipients is the newsletter sent? To an individual, to a group, or to the entire distribution list?
• Which newsletter will be sent? The corresponding email must of course be prepared so that the automation can run.
• Either it is finished now - or it goes on and on:
  • Waiting periods can be set up, after which follow-ups are sent.
  • Who has opened / clicked, and who has not? Depending on the reaction, different follow-up emails can be sent.

Tip: By using placeholders for personalization, every newsletter becomes personal! And this turns a simple email automation into an email marketing automation: your recipients will not only receive personalized content, but also content tailored to their reactions and preferences.

Automated emails make sense for any industry. Because it doesn't matter whether you

• Have buyers, customers, members, patients or readers,
• offer products, services, information or content,
• want to push purchases, sales or customer loyalty -

thanks to automated emails, you stay in touch on a regular basis! Every industry, every store has recurring, fixed occasions that you can automate as easy as pie:

• Doctor's offices: checkups or vaccinations
• Online stores: Black Friday automation, Halloween, Christmas, New Year's Eve requests,
• Car dealerships and workshops: Inspections, general inspections, winter tire changes
• General: Anniversary, holidays, Mother's Day, beginning of spring, reminders before or after certain events or occasions, e.g. 10 days before Christmas, before the start of the season, before a birthday

• Käufer, Kunden, Mitglieder, Patienten oder Leser haben,
• Produkte, Dienstleistungen, Informationen oder Content anbieten,
• Käufe, Umsätze oder die Kundenbindung pushen wollen –

dank automatisierter E-Mails bleiben Sie regelmäßig in Kontakt!

Jede Branche, jeder Shop hat wiederkehrende, fixe Anlässe, die Sie kinderleicht automatisieren können:

• Arztpraxen: Vorsorgeuntersuchungen oder Impfungen
• Online-Shops: Black Friday Automation, Halloween, Weihnachten, Silvesterwünsche,
• Autohäuser und Werkstätten: Inspektionen, Hauptuntersuchungen, Winterreifenwechsel
• Allgemein: Jubiläum, Feiertage, Muttertag, Frühlingsanfang, Erinnerungsmails vor oder nach bestimmten Ereignissen oder Anlässen, z.B. 10 Tage vor Weihnachten, vor Saisonbeginn, vor dem Geburtstag

The principle by which email marketing automations work is quite simple: you do a little bit more once, and nothing more from there - except sit back and enjoy your success! What's that little bit more? It's really just a little bit: Create the automation once - and then be sure that your customers will automatically receive the appropriate emails without any further intervention. Of course, with CleverReach you can also create multiple automations and actively use them side by side. The prerequisite for this is a paid account.

Create simple routes, such as

• Autoresponders after contact or registration
• Follow-ups after sales or services
• Regular info or promotional newsletters on specific dates, such as every Monday.
• Automated birthday mailings

Or plan multi-stage campaigns in advance: There are many possible uses for an extended workflow:

• Sophisticated email funnels for more conversions.
• If/then options with different follow-up emails depending on recipient behavior
• Email sequences consisting of multi-part series
• Lifecycle email marketing campaigns for each stage of the customer journey

With CleverReach, anyone can do email marketing - and anyone can do email marketing automation!