Sending Out Personalized Newsletters
Say goodbye to impersonal mass emails and start building loyalty with personalized content that inspires your recipients.
- Personal Salutation Placeholders
Insert predefined placeholders for names and other personal data. - Evaluate Interests
Analyze the click behavior of your recipients and assign tags based on their interests. - Show and Hide Content Flexibly
Play different newsletter elements for different audiences.
Increase Newsletter Relevance with Personalized Emails
Get Noticed
Personalized emails are more visible in the inbox.
Build Trust
Addressing your readers by name strengthens customer relations.
Increase Conversions
Interest-targeted content and products get more clicks.
A comprehensive email marketing software for versatile campaigns
Increase Open Rates with Personalized Emails
Address Recipients By Their Name
You don’t want to be another random email in somebody’s inbox? Go beyond words by addressing your recipients by name in your newsletters. It creates a feeling of intimacy and closeness.
Give your readers the feeling of being recognized. Use personalized placeholders in the newsletter editor to increase the open rate of your emails.
Use Placeholders in Drag-and-Drop Editor
You can find placeholders for personally addressing your readers directly in our Newsletter Editor in the dialog box of a text element. You can personalize the subject line or any other text element in your emails.
In addition to the name, you can use any existing data field containing information about your recipients as a placeholder.
Check out our help center to learn more on how to use placeholders in our Newsletter Editor.
Make Each Newsletter as Unique as Your Recipients
Show and Hide Content Based on Interests
The same newsletter content for everyone? Give your recipients the content they care about.
Whether it's personalized product suggestions, regional news, or target-specific images, flexible display options allow you to create different variations of an element in your newsletter for different target groups and display them in a targeted manner.
Drive greater engagement and increase the likelihood that your recipients will respond to your call-to-action buttons with customized content.
Personalize Editor Elements
You will find display options for both text and image elements as well as buttons in our Newsletter Editor. Use the eye icon to set various visibility conditions for each content element in the display options:
- always show (default setting)
- (does not) contain one or several selected tags
- a specific data field does (not) exist
Browse our help center for more details on how to personalize elements with display options.
Get to Know the People Behind the Email Address
There’s a story behind every single newsletter click. Gain valuable insight into the individual interests of your recipients by analyzing the click behavior on links in the newsletter and creating a precise profile of their preferences.
Leverage collected customer knowledge to create interest-based segments that serve as the basis for highly relevant, personalized emails. Every email you send becomes a personalized message that helps keep recipients engaged.
Personalize Faster with Automated Email Workflows
Intelligent email marketing automation paves the way for tailored emails, making personalized emails easier than ever.
From personalized birthday emails to shopping cart reminders, intelligent automation is the key to efficient and personalized emails that impress and retain your recipients.
Get Started Today: On the Path to Email Success with CleverReach
Ready to get started? All you have to do is choose the right price plan for your needs. Send an unlimited number of emails to your recipients at a flat rate price or buy a fixed email quota.
- No setup fee
- Multi-lingual service team
- Detailed instructions, helpful video tutorials and inspiring blog posts
Let’s Personalize Together
Understand the art of personalization and increase your open and click rates. Discover our helpful resources for creating stunning, personal newsletters.
All You Need to Know About Email Personalization
What are the Benefits of Personalization?
Personalized newsletters offer a variety of advantages:
- Higher open and click rates: By providing relevant content and offers, personalized newsletters pique the interest of your recipients and increase the likelihood that they will open the newsletter and click on links.
- Better customer retention: By catering to the individual interests and needs of your subscribers, personalized newsletters can help you build a closer relationship with your customers and encourage long-term loyalty.
- Increasing conversion rates: By recommending products or services based on your recipients' previous purchases or behavior, you can increase conversion rates and drive sales with personalized newsletters.
- Less unsubscribes: Minimize unsubscribes with personalized content that is more relevant and less intrusive.
- Improved data analysis: Personalized newsletters allow you to better track your subscribers' behavior and gain valuable insights into their preferences and interests that you can use for future campaigns.
All in all, personalized emails can increase the effectiveness of your email marketing campaigns and help you build a stronger relationship with your target audiences.
How to Personalize Your Newsletter
What Data Sources Can You Use for Email Personalization?
A variety of data sources are available to personalize your newsletters, both within the CleverReach newsletter tool and through integrations with popular CMS, CRM and store systems:
- Customer data in CleverReach: Access existing fields like first name, last name, birthday, or gender to create personalized greetings and content.
- Newsletter Integrations: CleverReach offers newsletter integrations with popular CMS systems like WordPress and Typo3, as well as CRM and store systems like Salesforce, Shopify and WooCommerce. This allows you to seamlessly synchronize data between your platforms and use it for personalization.
How Can You Personalize Your Sender Address?
In addition to recipient-based personalization, you can also personalize the email sender. A personalized sender can significantly increase the open rate and credibility of your emails.
Instead of using your company name, you should use the name of a specific person, e.g. "John Doe from company Y". You can use different senders for different types of newsletters.
Or personalize the sender based on the recipient's interests or location. For example, you can use "Peter Miller, your contact" for regional offers. The same person should also appear in the email signature and, if possible, be visible with a picture as the sender of the newsletter.
