Preference Center (Beta)

Put your customers in control of their newsletter preferences and data, and get valuable information to help you target your newsletters.

  • Get to Know Your Recipients
    Get to know the interests of your customers and other data about them.
  • Minimize Manual Effort
    Your recipients can manage and update their own data.
  • Personalize Newsletters
    Use interest-based content to make your newsletters more relevant.
Profilverwaltung von CleverReach (grafische Darstellung)

Get Started with CleverReach

Easily manage your recipient profiles with CleverReach and send personalized newsletters in no time - 100% GDPR compliant, of course.

Create a Preference Center with CleverReach

Managing Recipients Has Never Been Easier

Our Preference Center lets recipients manage and update their newsletter preferences and personal information. This not only increases customer satisfaction, but also reduces manual effort.

You can easily create the form for your Preference Center via drag and drop in our editor. Use pre-designed form elements such as input fields, checkboxes, and drop-down lists that you can customize to meet your needs. Flexibly store requested data as tags or data fields in your recipient list.

Design Your Preference Center in CleverReach

Wide Range of Design Options

You can design the form for your newsletter recipients just the way you like it. Specify colors for text, backgrounds, and the button to match your corporate colors. Add your logo, text or images to personalize your form.

Tip: Use the Preference Center to encourage your newsletter recipients to check out your social media channels to win new followers.

Data Synchronization with Preference Center and Recipient List

Seamless Real-Time Data Synchronization

Simply drag and drop the Preference Center link into your emails in the newsletter editor. For example, the welcome email is a good time to ask your recipients about their interests.

The form is automatically customized for each recipient when sending out your email. Once inserted, your customers will have easy access to their own personal Preference Center.

Any changes they make to their data and preferences are immediately visible in your recipient list and are automatically synchronized. This means your data is always up to date, without you having to do anything manually.

Personalized Newsletters with Preference Center

Impress Your Customers with Targeted Personalization

The Preference Center helps you gain valuable knowledge about your customers and their interests. Use this knowledge to create personalized newsletters that inspire and engage your audience.

Whether it's their name, birthday, topic preferences or frequency, the better you understand your recipients' needs, the more successful your newsletters will be. Increase your open rates, click-through rates and conversions, and reward yourself with a loyal customer base.

More on personalization

Rely on Targeted Email Marketing with CleverReach

Ready to get started? All you have to do is choose the right price plan for your needs. Send an unlimited number of emails to your recipients at a flat rate price or buy a fixed email quota.

  • No setup fee
  • Multi-lingual service team
  • Detailed instructions, helpful video tutorials and inspiring blog posts
Select your plan

We’d Love to Hear Your Feedback on the New Preference Center

The feature is currently available as a beta version. This means that it is still undergoing testing to find inconsistencies and improve. When using the Preference Center, you can provide feedback directly in the tool.