eCommerce Email Marketing: inspire customers and boost your sales

As a shop owner, you will benefit from the seamless integration of the CleverReach newsletter tool into the shop software you use. Go to „Integrations“ and find solutions for numerous shop systems:

• Eventbrite
• JTL Shop
• Magento
• OpenCart
• OXID
• PrestaShop
• Shopify
• WOOCommerce
• xt:Commerce

By integrating CleverReach directly into your shop system, there’s even less effort with your email marketing. With the help of the respective shop interface, your customer data is synchronized automatically. This ensures that you always have up-to-date recipient lists. On the basis of details on orders and abandoned shopping carts you’ll find out more about your customers‘ preferences and tailor future newsletters exactly to their needs. By transferring product information directly from your Online-Shop, you can create sales-boosting newsletters with minimal manual effort.

The more you know your customers, the better you can address and talk to them – and the higher is your revenue! Your customers don’t want to get newsletters with random content – they want

• the right content
• at the right time
• with the right frequency.

Our tip: Get to know your customers better – and send relevant newsletters to each and every one of them!

That sounds elaborate? It’s not! With the right strategy and the professional CleverReach newsletter tool, targeted addressing of your customers is possible without much effort. The first magic word is: Segmentation.

To sensibly filter and segment your recipients, you need more details about them. But how can you find out more about your customers?

• Newsletter subscription: Get the information you need right when new recipients subscribe to your newsletter – e.g. ask for age, gender, marital status, children yes/no. To not provoke any abortions, all data should be given voluntarily and should not be obligatory for a subscription. If you explain why you ask for this information, your customers are more likely to be willing to give it to you.
• Evaluate shop activities: Not only purchases give you a hint for preferences, but also searched products and abandoned shopping carts.
• Measure the interactions of your email campaigns: On the one hand, key figures such as open and click rates are relevant here, but also other activities such as sharing your content on Facebook and, of course, which topics were clicked on.

CleverReach offers you the possibility to create up to 45 data fields for each of your recipients in order to enter additional profile information. By linking the available customer information, you can first filter your recipients and then address them individually.

Win your customers‘ hearts by addressing them personally. These details are e.g. useful for segmentation:

• Areas of interest
• Place of residence
• Socio-demographic data such as age, gender and marital status
• Interactions such as opens, clicks, sharing on social media
• Purchase behavior

Let’s go on with the second magic word for personalized newsletters: Templates. With predesigned templates your campaigns will be completed in a flash. There are a few things to bear in mind when designing templates. Basically, a sales-boosting newsletter contains the following elements:

• The header
• The salutation
• A relevant subject line
• The offer (the content)
• Call to action
• The signature
• the footer (with unsubscribe link and legal notice)
• the sender’s address
• And very important – awesome images!

The comprehensive CleverReach newsletter tool offers you customizable and predesigned templates that contain all these elements. But you can also use your own templates. Please note the CleverReach template technology when creating the template.

The newsletter creation gets even easier with the help of the automatic integration of Online-Shop elements. A prerequisite for this is an interface from CleverReach to the shop system you are using. If an integration solution is available and activated, product data can be automatically transferred to your newsletter. This way your content is always up-to-date. This not only saves you time, but also minimizes possible errors that can occur during manual input.