Email Marketing Practice

Customers Share Their Success Stories with Customers:
Effective Email Marketing Campaigns and Best Practice Examples
Impressive Customer Stories on How They Use the CleverReach® Newsletter Tool

Get inspired – by the awesome, creative and clever newsletter examples our customers have shared. We here at CleverReach® are absolutely thrilled when we see the great mailing ideas our customers have and how great they are at implementing them. Every newsletter is unique, subject lines make subscribers click like crazy and some contents immediately start the inner cinema. Not only the newsletter itself is interesting, but also the concept behind it: What were the goals of their email marketing campaigns, what were their target groups, how have their campaigns performed? So why not learn from someone who’s already done all that stuff – and achieved fantastic results! Dive into creative tips and ideas from real best practice examples.

Be an inspiration to others: Have you implemented innovative and exciting newsletter campaigns for your business? Then we’d be over the moon if you shared your direct mailing examples and the campaign ideas behind them with us and other customers. Tell us your success story.

Success stories of our customers:

Handlauf-Meyer: Email Marketing as the Channel for a Successful Online Shop in Craft Trade

Branch: Craft Trade / System: Shopware Online Shop

The goals & challenges:

Handlauf-Meyer.de has been relaunched as a shop at the beginning of 2019. Hand-crafted products (especially high-quality, handmade products) come at a price. Consequently, the challenge was on the one hand to address those customer groups who are looking for exactly these high-quality products and on the other hand to ensure to reach these very customer groups with cost-effective advertising measures in order to keep an attractive final price in their online shop.

Meyer-Grave now wanted to offer individualized products online at a calculable price using a standardized working method and at the same time generate demand beyond the usual demand for stair railings.

Their requirements for an email marketing tool:

  • Addressing target groups without spreading loss
  • Manageable advertising costs

The results:

  • Initiation of a partner program for partner joineries by sending newsletters with CleverReach®

Curious? Read the full success story

Annemarie Börlind: Digital customer care à la Börlind

Branch: Cosmetics & Beauty

The goals & challenges:

As part of the website relaunches for the natural cosmetics brands ANNEMARIE BÖRLIND and DADO SENS, Börlind GmbH decided to work with a new email marketing tool.

Their requirements for an email marketing tool:

  • Attractive pricing models
  • EU-compliant data protection
  • Best possible user experience for newsletter subscribers

The results:

  • A useful combination of different touchpoints for generating leads
  • Strengthened customer loyalty through personalized content

Curious? Read the full success story

tt-consulting: Strategic Email Marketing Campaigns and Newsletters

Branch: Tourism (Agency)

The goals & challenges:

The constant expansion of the tourism and catering market has led to a consequent need for companies to expand their business, particularly in digital terms: in this regard, a tool that has proved increasingly indispensable is the newsletter.

Their requirements for an email marketing tool:

  • An email marketing tool that allows them to manage the email campaigns of different customers at the same time
  • Usability and accessibility
  • Wide variety of features

The results:

  • 25,000,000,000 sent newsletters
  • 70% opened newsletters
  • 95% customers satisfaction due to email marketing campaigns

Curious? Read the full success story

tt-consulting: Implementation of a newsletter to increase sales

Branch: Tourism (Agency)

The goals & challenges:

Agency customers have asked for the implementation of a newsletter to increase their sales. The email marketing software has to manage a huge amount of accounts and email contacts as well as ensure that the sent emails don’t end up in the spam folder.

Their requirements for an email marketing tool:

  • Price-performance ratio
  • High deliverability (CSA membership)
  • Usability and accessibility
  • Automation

The results:

  • Increased booking performance due to high deliverability
  • One account to manage different sub-accounts
  • Staff can create newsletters and automation workflows independently
  • Time and resource savings

Curious? Read the full success story

Write your own success story now

We want to tell your success story and give practical examples to inspire others. Become a part of this story.

We’d like to know:

  • What did you want to achieve with your email marketing / What was your biggest challenge?
  • How did you tackle and solve the challenge?
  • How did you achieve your goals with CleverReach®?

You’re a CleverReach® customer and want to tell your success story? Simply contact us. We’d love to share your story.

More than 230,000 customers trust us!