Crash Course: Email Automation
Learn the Basics of Email Marketing Automation
With email automation, you can always send the right message at the right time to the right contacts.
In our free newsletter series, you’ll learn in 5 steps
- how to tap into untapped potential with email automation,
- how to plan and create your first automation workflow with minimal effort,
- which automation workflows every business should have,
- and how to optimally guide the customer journey to achieve your goals.
5 Short Chapters
as an email course delivered directly to your inbox for self-study
For Beginners
Practical knowledge to get you started easily with email automation
Learn at Your Own Pace
Choose between daily or weekly lessons
Say Goodbye to Manual Work: Here’s How to Make Your Email Marketing Unbeatably Efficient
If you send every newsletter manually, you’re not only wasting valuable time, but also missing out on significant revenue potential. Your customers expect content that’s tailored precisely to their needs—and delivered at just the right moment.
Email automation boosts your marketing efficiency:
- Working for you 24/7: Automated workflows (like welcome emails or abandoned cart emails) run reliably in the background.
- Higher conversion rates: Triggered, behavior-based emails achieve significantly higher open and click-through rates thanks to their high relevance.
- Fully scalable: Whether you’re reaching 100 or 100,000 recipients, the effort required to set up an automation is a one-time task.
Sounds complicated? It’s not! You don’t need any programming skills or hours of training to reap the benefits of email automation. With our free express course on email automation, we’ll show you step by step how to get started right away.
Sign up for the automation course for free now
Topics You Can Expect
Chapter 1: Introduction to Email Automation
- Definition and Basics of Automation
- Developing Goals and Strategies
- Target Audience Analysis and Segmentation
- Challenges in Automation
Chapter 2: Creating a Welcome Automation
- Benefits of Welcome Automation
- Tips and Tricks for Setting Up Workflows
- Step-by-Step Guide to Setting Up Your Automation
Chapter 3: Birthday Automations for Strong Customer Loyalty
- Benefits of Birthday Emails
- Tips and Tricks for Effective Birthday Greetings
- Strategies for Collecting Birth Dates
- Step-by-Step Guide to Creating Your Workflow
Chapter 4: Re-engaging Inactive Customers
- Customer Reactivation 101
- Introducing Effective Triggers
- Set Up Multi-Step Reactivation Automation
Chapter 5: Measuring and Optimizing Automations
- Metrics in Automations
- Creating A/B Tests
- List Cleaning
CleverReach's Email Automation Tool
With our email automation tool, you can engage your customers at just the right time—easily and fully automated.
- Easy to use: Create automation workflows with drag-and-drop—no prior knowledge required.
- Visualize workflows: Keep track of everything thanks to pre-designed modules and visual representations.
- Numerous automation templates: Get started even faster with free templates for common use cases.
Get Started Right Away
Try CleverReach for free and get started with your first automation.
