User Sense

How User Sense Scales UX Testing and Recruitment With Cleverreach Across Europe With Over 100,000 Test Subjects

User Sense is a UX research and participant recruitment platform from the Netherlands. It aims to make user research accessible to companies of all sizes. The company offers a complete solution that combines user testing and UX research with thorough participant recruitment and market research services. With User Sense, teams can easily run research sessions and recruit participants, getting valuable insights from real users.

CleverReach is a key communication channel that helps User Sense recruit the right participants for their studies.

B2B SaaS

Industry
Typo3

System
100,000

Recipients
5x per week

Mailing frequency

Data Protection Compliance as a Deciding Factor for CleverReach

In market research, the handling of personal data is highly sensitive. For the company's founders, Tim van der Gouwe and Frank Buijze, choosing an email marketing tool was a strategic security decision.

European Tool

As a company based in the EU, User Sense needed a solution that would comply with all the relevant laws and regulations. They also needed to make sure that all of their infrastructure was located in Europe. CleverReach impressed as a GDPR-compliant provider.

Confidence of the Panel Participants

A professional, legally compliant presence strengthens the loyalty of the more than 100,000 registered test subjects. It is important for people to know that their data is processed according to the highest standards.

Legally Compliant and Affordable

User Sense wanted a solution that was effective, legal, and inexpensive. CleverReach was the best option compared to other market competitors.

Who would recommend User Sense CleverReach?

Anyone looking for a GDPR-compliant solution. And to anyone for whom it is important to send emails with an attractive layout and good formatting.

Tim van der Gouwe,
CEO at User Sense B. V.

How User Sense Attracts the Right Study Participants Using Targeted Newsletters

Precise Segmentation Is Key to Identifying the Right Test Users or Participants

Customized Content Directly Leads to Study Registration

Strategic Follow-Up Emails Maximize Response Rates

1. Precise Segmentation Is Key to Identifying the Right Test Users or Participants

With more than 100,000 potential participants, it is crucial to use targeted selection. User Sense uses the CleverReach segmentation features to target exactly the right people for each UX study. Rather than sending out random mass emails, the team filters its panel according to specific criteria that meet the study's requirements.

Not only is participant recruitment faster, it is also of a significantly higher quality.

2. Customized Content Directly Leads to Study Registration

The perfect coordination between subject line and study content is a decisive success factor in User Sense's email marketing. The team designs each mailing so that the added value and the study topic are clear to the recipients right away. User Sense uses A/B testing to determine which subject lines are most effective. If the usability study's subject matter closely matches the participants' interests or profiles, the open and click rates tend to jump up a lot.

This relevance ensures that participants feel valued, keeping their willingness to actively participate high. Using the CleverReach drag-and-drop editor, User Sense creates professional emails that establish a serious brand image and foster long-term trust.

3. Strategic Follow-Up Emails Maximize Response Rates

Having a single point of contact is often not enough to fill a study's schedule completely. User Sense relies on a clever reminder strategy: Participants who have not responded to the initial invitation receive a targeted reminder.

These reminder emails are the most effective tool for filling remaining study spots at the last minute without constantly acquiring new contacts.

The Success of User Sense with CleverReach

Participants are efficiently recruited

High customer and participant satisfaction

Meeting data protection requirements is a breeze

About User Sense

User Sense is a UX research and participant recruitment platform based in the Netherlands. It focuses on the European market. The company helps organizations understand how real users experience their digital products. To do this, it provides an integrated research platform and a mobile app. This platform lets teams do things like conduct usability tests remotely, recruit participants, gain meaningful insights, and make informed improvements to the user experience.

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