Email Marketing KPIS in Newsletter Marketing

All newsletter KPIs at one glance: simply evaluate your success with email marketing key figures

Monitor Your Success with Newsletter Reporting

Email Marketing based on numbers
Evaluate the success of your email marketing campaigns and improve your newsletters.

Newsletter KPIs at a glance
Our Newsletter Reporting shows all essential email marketing figures: open and click rates, bounces and unsubscribes.

Comprehensive Analysis
Analyze the conversion rate of your website or online shop with the Google Analytics Integration.

Why Are Reporting and Tracking Essential for Email Marketing?

It's simple: The evaluation of your newsletter campaigns tells you how successful your newsletter was. This allows you to draw conclusions about what goes down well - and what you can do even better in the next newsletter.

Where Can I Find the Reports of My Newsletter Campaigns?

You can find your newsletter statistics in the Reports area. To access your reports, log in to your CleverReach account where you end up on your dashboard. Navigate to "Reports & Analysis" to view the reports for your email campaigns.

What Kpis Are Listed in My Newsletter Reporting?

Our Newsletter Reports show the most relevant key figures in email marketing:

  • Opens
  • Clicks
  • Bounces and
  • Unsubscribes.

All these metrics tell you how successful your newsletter has performed - but the measurability of email marketing doesn't end with your email. With the help of additional tracking options, you can also learn about the behavior of your newsletter recipients after they click on a link that leads them to your website or your online store.

Get started today - with CleverReach!

Curious? Then simply try out our newsletter tool online - no download required! Create an account and test the CleverReach Newsletter Editor for free!

1. Conversion tracking

Clicks can be assigned precisely to a specific user by transforming every hyperlink in your mailing into a tracking link. Once a user clicks on one of your links they will be forwarded by passing the CleverReach servers and therefore get tracked. Precise figures – for example of revenues -  show you the success of your mailings and let you create a precise analysis for your campaigns:

  • If you have one or more domains listed in your account, you can choose the one that should be used for the tracking links.
  • The measuring is carried out by a cookie that is set by the recipient when clicking on a link. Your reports show you for example when a customer places an order in your shop within 14 days.
  • Set up the tracking script in your CleverReach account: [Account]>[Extras]>[Conversion Tracking].

Tip: Don’t forget to insert https://, as otherwise, links can’t be forwarded.

2. Conversion Tracking with Google Analytics Integration

The user behavior on your website can easily be tracked with the help of the Google Analytics integration, which goes beyond the regular click tracking. By using Google Analytics, you can draw conclusions between the opening of an email and the buying behavior. For this purpose, certain parameters for Google Analytics are attached to the links in your mailings.

Get to know more about your subscribers’ behavior than just open and click rates:

  • Did my recipient buy something after opening my email – even if they didn’t click?
  • Do my contacts use my website and app – even if they don’t click?
  • Are there users who open my mailings but who don’t visit my website?

3. IntelliAd-Tracking

The IntelliAd Performance Marketing Platform is a software that helps you gather marketing activities throughout all channels. This doesn’t only include online channels such as affiliate, display-  and social media ads, but also offline touchpoints like TV and POS-campaigns. With CleverReach you can add the important field of “newsletters” to your IntelliAd tracking.

How to create a newsletter channel on IntelliAd:

  • Click on “Add Channel or API-account” in the channels section and choose CleverReach in the newsletter section.
  • After receiving the confirmation, copy the tracking ID string to clipboard and then to your CleverReach account: [Account] > [Extras] > [Integration] > [IntelliAd] > [New Connection].
  • Now every click in a newsletter is recorded and collected in the IntelliAd-Tracking, along with the KPIs of other marketing channels.

5. Measure your success with reporting and tracking options

CleverReach Newsletter Tool kostenlos testen


  • up to 2,500 recipients
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For more emails and features, choose between our Flex, Essential or Enterprise plans. Our price plan calculator will tell you which plan is the best for you!