Email Marketing KPIS in Newsletter Marketing

All newsletter KPIs at one glance: simply evaluate your success with email marketing key figures

Monitor Your Success with Newsletter Reporting

Email Marketing based on numbers
Evaluate the success of your email marketing campaigns and improve your newsletters.

Newsletter KPIs at a glance
Our Newsletter Reporting shows all essential email marketing figures: open and click rates, bounces and unsubscribes.

Comprehensive Analysis
Analyze the conversion rate of your website or online shop with the Google Analytics Integration.

Why Are Reporting and Tracking Essential for Email Marketing?

It's simple: The evaluation of your newsletter campaigns tells you how successful your newsletter was. This allows you to draw conclusions about what goes down well - and what you can do even better in the next newsletter.

Get started today - with CleverReach!

Curious? Then simply try out our newsletter tool online - no download required! Create an account and test the CleverReach Newsletter Editor for free!

Evaluate Your Newsletters with Reporting and Tracking Options

Standard key figures and advanced tracking options

Our Standard Reporting and Tracking Features

Advanced Features: Conversion Tracking with Google Analytics

Find Out More with the Google Analytics Integration

IntelliAd-Tracking

Connect Link Extension

1. Our Standard Reporting and Tracking Features

These reporting and tracking features are available to evaluate your CleverReach newsletter campaigns:

Open rates

The open rate distinguishes between "single" and "all opens": "Single opens" indicates how many recipients opened the email, while "all opens" also counts multiple opens. The open rate itself is calculated as the ratio of single opens to the total number of emails sent.

Click rates

With the click rate, literally every click counts: A distinction is made between "individual" (how many individual recipients clicked) and "all clicks" (also shows multiple clicks). Only external links are counted, not links to internal system pages (e.g. online view, unsubscribe link, link to forms).

Both allow you to assess the quality of the subject matter and newsletter content based on user behavior. High open rates indicate a good topic, high click rates indicate good content. The quality indicator in the form of our 5-star rating allows you to see at a glance how well your newsletter is received by your customers.

Unsubscribes

An unsubscribe link is added to each newsletter, allowing recipients to easily unsubscribe. This unsubscribe rate is shown separately in the report of your email.

Bounce rate

Bounces are email addresses for which newsletter delivery is not possible. Soft bounces can only be temporarily undeliverable, while hard bounces cannot be delivered at all. Soft bounces occur, for example, when the recipient's mailbox is full, while hard bounces occur when the email address no longer exists or the server blocks the email. The bounce rate in email marketing should be as low as possible.

Geo and email client analysis

This analysis also includes information about the devices being used (such as PCs, mobile phones, and tablets). Our visual geo-tracking shows how opens are distributed regionally.

2. Advanced Features: Conversion Tracking with Google Analytics

Conversion Tracking shows whether your email has reached its goal - e.g. increasing turnover in your online shop. The click rate has already told you how many of your subscribers clicked on your link, but it only gets really exciting when matching these clicks to the user behavior after the click. Activities or conversions could be

purchases
subscriptions
downloads
and more.

A failed conversion or abandoned shopping cart also provide important clues about your email marketing campaigns.

To track conversions, you need an additional tool. The most popular is Google Analytics. With the Google Analytics integration, you can find out if and what action a user took on your homepage that leads back to your newsletter. To do this, the link in your newsletter that sent the recipient to your homepage is converted into a tracking link by adding parameters for Google Analytics to your links in your email.

When a recipient clicks on a tracking link, it is recorded and counted. This allows you to determine the success of your newsletter based on clear metrics - such as sales. This allows you to create an accurate sales analysis of your campaign. In addition, purchases, downloads, registrations, etc. are assigned to each newsletter recipient. This is how you learn through conversion tracking with Google Analytics:

sales generated through your campaign
conversion of each subscriber.

3. Find Out More with the Google Analytics Integration

With the Google Analytics integration, you can track user behavior on your website far beyond just click tracking. By integrating Google Analytics, you cannot only track conversions, but also make other connections between opening an email and user behavior on your website.

This allows you to answer questions beyond the basic open and click-through rate information:

Did my recipient place an order after opening my email - even if they didn't click?
Do my newsletter recipients use m website or app - even if they don't click?
Are there recipients who open my email but don't visit my website?

All of this information helps you learn more about your newsletter recipients and gives you valuable insight into what they want. For example, if the click-through rate is high but the conversion rate is not, your newsletter content may be appealing but the offer on the home page is not. The user may also be redirected to the wrong page, landing on the homepage instead of the advertised product.

So take a good look at your click performance and optimize your success!

4. IntelliAd-Tracking

The IntelliAd Performance Marketing Platform is software that helps to track marketing activities across all channels. This includes not only online channels such as affiliate, display and social media ads, but also offline touchpoints such as TV and POS campaigns. With CleverReach, the important "newsletter" area can also be integrated into your IntelliAd tracking.

How to set up a newsletter channel in IntelliAd:

Navigate to Channels and click "Add Channel or API Account". Select CleverReach in the Newsletter section.
After the confirmation, first copy the tracking ID string to the clipboard and then save it in your CleverReach account under [Account] > [Tools] > [Integration] > [IntelliAd] > [Create new connection]. You can find more details in the Help Center in the article "IntelliAd integration".
Now, every click on a newsletter is captured and fed into IntelliAd Tracking along with the positions and KPIs of other marketing channels.

5. Connect Link Extension

With the Connect link extension, you can integrate e-commerce systems like Veyton, Magento, Oxid or Shopware into your conversion tracking. If your newsletter leads to a purchase in your online store, you will see it in your reports.

Measurement is done directly through the Connect link extension interface by automatically passing information such as mailing ID, user ID, and link ID as link parameters. These parameters are used to measure conversion.

The Connect link extension is enabled by a check mark in the tracking options. Please note that Google Analytics tracking is not available when the connect link extension is enabled.

TIP: CleverReach integration solutions are available for many store systems. We recommend this direct connection of CleverReach to the shop system you use. This will benefit you not only in terms of reporting and tracking, but also in terms of many other synchronizations between our newsletter tool and your online store.