Reporting & Tracking

Measure the success of your email campaigns

Monitor your newsletter success

Open rates
The open rate is calculated from the single newsletter openings in relation to the total amount of sent emails.

Click rates
Single clicks show how many recipients have clicked, collective clicks show multiple clicks. Only external links are considered, not links to internal sites (e.g. unsubscribe links, forms).

Unsubscribes & Bounces
Bounces are emails that can’t be delivered temporarily (soft bounce) or not at all (hard bounce). The unsubscribe rate is shown separately in your report.

Why are reporting and tracking such important parts of email marketing?

It's simple: The evaluation of your newsletter campaigns tells you how successful your newsletter was. This allows you to draw conclusions about what goes down well - and what you can do even better in the next newsletter.

Where can I find the reports of my newsletter campaigns?

You can find your newsletter statistics in the reports. To access your reports, log in to your CleverReach account. You can find the reports for your email campaigns in the CleverReach dashboard (overview) under "Reports & Analytics".

What KPIs do I see in newsletter reporting?

Newsletter reporting shows you the most important key figures (= KPIs, short for Key Performance Indicators) in email marketing. First of all, there are these metrics:
  • Openings
  • Clicks
  • Bounces and
  • Unsubscribes.
All these metrics tell you how successful the newsletter is. But the measurability of email marketing doesn't end with your email. With the help of additional tracking options, you can also learn about the behavior of your newsletter recipients after they click on a link that lands them on your website or in your online store.

Get started today - with CleverReach!

Curious? Then simply try out our newsletter tool online - no download required! Create an account and test the CleverReach Newsletter Editor for free!

1. Conversion tracking

Clicks can be assigned precisely to a specific user by transforming every hyperlink in your mailing into a tracking link. Once a user clicks on one of your links they will be forwarded by passing the CleverReach servers and therefore get tracked. Precise figures – for example of revenues -  show you the success of your mailings and let you create a precise analysis for your campaigns:

  • If you have one or more domains listed in your account, you can choose the one that should be used for the tracking links.
  • The measuring is carried out by a cookie that is set by the recipient when clicking on a link. Your reports show you for example when a customer places an order in your shop within 14 days.
  • Set up the tracking script in your CleverReach account: [Account]>[Extras]>[Conversion Tracking].

Tip: Don’t forget to insert https://, as otherwise, links can’t be forwarded.

2. Conversion Tracking with Google Analytics Integration

The user behavior on your website can easily be tracked with the help of the Google Analytics integration, which goes beyond the regular click tracking. By using Google Analytics, you can draw conclusions between the opening of an email and the buying behavior. For this purpose, certain parameters for Google Analytics are attached to the links in your mailings.

Get to know more about your subscribers’ behavior than just open and click rates:

  • Did my recipient buy something after opening my email – even if they didn’t click?
  • Do my contacts use my website and app – even if they don’t click?
  • Are there users who open my mailings but who don’t visit my website?

3. IntelliAd-Tracking

The IntelliAd Performance Marketing Platform is a software that helps you gather marketing activities throughout all channels. This doesn’t only include online channels such as affiliate, display-  and social media ads, but also offline touchpoints like TV and POS-campaigns. With CleverReach you can add the important field of “newsletters” to your IntelliAd tracking.

How to create a newsletter channel on IntelliAd:

  • Click on “Add Channel or API-account” in the channels section and choose CleverReach in the newsletter section.
  • After receiving the confirmation, copy the tracking ID string to clipboard and then to your CleverReach account: [Account] > [Extras] > [Integration] > [IntelliAd] > [New Connection].
  • Now every click in a newsletter is recorded and collected in the IntelliAd-Tracking, along with the KPIs of other marketing channels.

5. Measure your success with reporting and tracking options

CleverReach Newsletter Tool kostenlos testen


  • up to 2,500 recipients
  • and send up to 1.000 emails per month for free!

Our Lite Plan has no limited running-term. There is no setup fee and no contractual obligations.

For more emails and features, choose between our Flex, Essential or Enterprise plans. Our price plan calculator will tell you which plan is the best for you!