Defining Success in Newsletter Reporting
All newsletter KPIs at a glance: CleverReach Reporting allows you to track key figures and recipient activities in real time.
- Real-time automatic reporting
Check out your newsletter's performance right after sending. - All newsletter KPIs at a glance
All the key figures you need, like opens, clicks, bounces, and unsubscribes, are all there and ready for you. - GDPR-compliant tracking
If you want the data in the newsletter evaluation to be 100% compliant with privacy rules, you can anonymize it.
Quick Overview of the Performance of Your Newsletters and Automation Workflows
It's good to know that your work is actually reaching your recipients' inboxes. The reporting dashboard gives you a quick overview of the main performance indicators (KPIs) of your newsletters and automation workflows. This means you always have a good idea of how many emails you've sent in total during the period under review, and how often they got opened and clicked on average. This is great when stakeholders ask about email marketing KPIs.
The reporting overview also gives you a quick visual of the individual delivery, open, and click rates of each newsletter, so you always know what's going on.
Detailed Reporting on the Key Newsletter KPIs
The detailed view of the reporting provides a clear and easy-to-understand format for all relevant metrics for each email you've sent out:
You can also customize the presentation of the reports to match your preferences. You can arrange the widgets however you like, and you'll always see the KPIs that are most important to you at the top.
Easy to understand tool with high functionality
Evaluate Clicks: Identify Your Most Successful Content
Use the newsletter reporting to evaluate your recipients' behavior and draw conclusions about their interests and the quality of your newsletter content. Including a feedback element in the newsletter allows you to see directly in the report whether your recipients liked it.
The reporting shows you a clear click heatmap that shows you which links and buttons were clicked on and how often. This allows you to identify your most successful content and understand what is particularly popular with your recipients. Email automation allows you to then send suitable content based on click behavior.
Get Insights on Recipients
Analyzing your newsletters provides valuable insights into how your recipients open and click on your emails, as well as the email clients and devices they use and where they are located.
Opens and Clicks Over Time: When Was the Highest Engagement?
Real-time tracking is available with 24-hour performance, allowing you to monitor the open and click rates of your newsletter on the first day after you send it.
Use these insights to determine the optimal time to send your newsletter to subscribers.
How Do Your Recipients Read Your Newsletter?
Reporting gives you information about the email client and end device used. Do people usually read your newsletters on a smartphone or a desktop computer? Which mailbox providers are the most popular?
This'll help you optimize your newsletter template for the devices and clients that matter most.
Tip: Carry out a design and spam test before sending and test your newsletter design in various email clients.
Which Countries Did Your Campaign Do the Best In?
The world map in the reporting shows you the countries of origin of your recipients. Opens are assigned geographically so you can see where your campaign did really well.
This overview will help you figure out which markets are relevant for expanding your newsletter internationally.
Compare Performance and KPIs
To see if a campaign was a hit, it's a good idea to compare it with the previous year or previous newsletters. You can use the practical comparison feature in reporting to compare two newsletters. All the important KPIs and analyses are displayed side by side, so you can easily see how they're all doing.
This makes it easier for you to figure out what works and what doesn't with your recipients, and where you can improve in the future.
More Newsletter Tracking
Tracking Conversion Rates to Measure Sales Success
Do you want to boost your sales with email campaigns? Conversion tracking allows you to find out whether your newsletter has reached its target - be it a purchase in your online store or an appointment.
Keep an eye on how your recipients act after they click on the newsletter, and see how they interact with your content and what they do on your website. The comprehensive analysis lets you see how effective your newsletters are for customers at every stage of their journey and make improvements where you need to.
3 Simple Options for Newsletter Conversion Tracking
- Evaluate user behavior on your website with Google Analytics URL tracking
- Multichannel tracking with integration into the IntelliAd performance marketing platform
- Evaluate purchases from your online store with the Connect link extension
GDPR-Compliant and Anonymized Newsletter Tracking
Data privacy is our top priority. With CleverReach, you can rely on a GDPR-compliant newsletter tool with secure servers in Germany and the EU.
If you wish, you can anonymize the data collection in the newsletter reporting. This means you do not receive recipient-related evaluations, but comprehensive data in the reporting dashboard. Depending on your company's privacy guidelines, you are always on the safe side with the CleverReach report.
Email Success With Cleverreach Newsletter Reporting
Ready to get started? Simply choose the right price plan for your needs from our range of plans. Customizable at any time and with no hidden costs.
- no set-up fee
- multi-lingual service team
- detailed instructions, helpful video tutorials and inspiring articles
