Evaluate Success with Newsletter Reporting

All newsletter KPIs at a glance: You can track your key figures in real time.

  • Real-time Reporting
    See how your newsletter is doing right after you send it.
  • All Newsletter KPIs at a Glance
    You'll get clear reports on key figures like opens, clicks, bounces, and unsubscribes.
  • DSGVO-compliant Tracking
    Anonymize the data in the newsletter evaluation to ensure 100% data protection-compliant reporting.
Erfolge auswerten im Newsletter-Reporting von CleverReach (Symbolbild)

Always Keep an Eye on the Most Important Newsletter KPIs in Our Reporting

CleverReach makes it easy to keep track of the most important KPIs for your newsletters. Our reporting provides the most detailed insights into all relevant metrics:

The reporting dashboard shows you all this data in a simple, easy-to-understand format. You'll get a detailed analysis of your campaigns and some great insights into how your recipients are responding. This info helps you make your newsletter campaigns more targeted and boost the success of your communication.

Easy-to-understand tool with a wide range of functions

Reports & analyses are very comprehensive and can also be easily exported and further processed.
Christian,
Head of Marketing at DOMMER Stuttgarter Fahnenfabrik GmbH
Quelle: OMR Reviews
We do not carry out separate checks of reviews to ensure that the reviews shown actually originate from users. Anyone can leave reviews for our products.

Additional Newsletter Tracking

Measuring Sales Success Through Conversion Tracking

You want to boost your sales with your newsletter campaigns? Conversion tracking shows you whether your newsletter has reached its target—whether that's a purchase in your online store or an appointment.

Keep an eye on what your subscribers do after they click on your newsletter. This way, you'll know how they interact with your content and what actions they take on your website. The full analysis lets you see how well your newsletters are working for your customers at every stage of their journey, and then make changes to make them even better.

3 Simple Options for Newsletter Conversion Tracking

Find Out What Your Recipients Like Best

Take a look at how your recipients are engaging with your newsletters and use that to improve your content strategy.  

Find out which link in your newsletter got clicked on the most. The clear click map shows you which links and buttons have been clicked on and how often.

Valuable Insights About Your Recipients

Newsletter reports show what your recipients think. You can track your newsletter's performance in real time, so you'll know exactly when and how often it was opened and clicked on, even on the first day after it was sent. Use these insights to find the best time to send your emails to your subscribers. 

You'll also get info on the email client and end device used. This is the best way to customize your newsletter template for your most relevant clients.

GDPR-compliant and Anonymized Newsletter Tracking

Privacy is our top priority. CleverReach is a GDPR-compliant newsletter tool with secure servers in Germany and the EU.

You have the option to anonymize data collection in newsletter reporting. You don't get recipient-related evaluations, just comprehensive data in the reporting dashboard. No matter what your company's data protection guidelines say, you can always feel safe with the CleverReach report.

Your Way to Email Marketing Success with the CleverReach Newsletter Reporting

Ready to get started? Select the price plan that fits your needs. Send unlimited emails with our flat rate plans or buy fixed email quota.

  • no setup fee or contractual obligations
  • multilingual service team
  • detailed instructions, helpful video tutorials and inspiring articles
Find your plan

FAQs on Newsletter Reporting and Tracking

Which KPIs Does the Newsletter Reporting Show?

Our Newsletter Reporting shows you all the essential email marketing KPIs. These include the following metrics:

  • Opens
  • Clicks
  • Bounces and
  • Unsubscribes

All these key figures show you how well the newsletter is performing. You can measure email marketing beyond just your email. You can also track what your newsletter recipients do after they click on a link to your website or online store.

How Do I Track Recipient Behavior after Newsletter Clicks?

You want to know what’s going on on your website? For example: 

  • Did the recipient stay on the website? 
  • Did they proceed to another website after that? 
  • Did they do anything, such as purchasing, downloading or another action? 

This requires additional tracking tools. The most commonly used one is Google Analytics. You choose which tracking option you want to use when creating your newsletter.

How Does Apple Mail Privacy Protection Affect My Newsletter Reporting?

Apple Mail users can set their email opens not to be tracked with Mail Privacy Protection (MPP). Apple automatically loads all images, including tracking pixels, without recipients even opening their emails. The open rate in your newsletter would be falsified.

CleverReach has made technical changes so that Apple Mail users are not included in open rate reporting or open-based automations unless they click.

Read more about Apple Mail Privacy Protection in our PUSH article.