SAP C/4HANA E-Mail Marketing Integration

Especially in Customer Relationship Management it's important to always keep in touch with your customers - email marketing is the perfect channel for this. To get the best out of this channel, many self-employed people, medium-sized companies and big businesses decide to do their email marketing with the CleverReach email marketing tool.

To make the creation of mailing campaigns with CleverReach for SAP C/4HANA users easy, fast and secure, Camelot ITLab has developed an integration to our CleverReach email marketing tool. This allows you to quickly and efficiently implement marketing processes that complement a holistic customer journey for your customers.

Directly go to Camelot ITLab or SAP Store to find out more about integrating our CleverReach Mailing-Tool with SAP Sales Cloud:

Camelot ITLab's plugin for the connection between SAP C/4HANA Sales Cloud and CleverReach automates the exchange of information and thus simplifies the creation of mailing campaigns. In addition, users save a lot of time and minimize the risk of errors that can occur during manual data transmission.

The integration quickly and easily synchronizes target group and campaign details between SAP C/4HANA Sales Cloud and CleverReach. Users benefit from optimal processes in sales and marketing and the best possible customer experience!

Benefit from a bidirectional synchronization: Your SAP customer data is used for your email marketing, and conversely, recipient interactions with your mailings are synchronized in the SAP Sales Cloud and reports are generated. You can use these statistics to evaluate your mailings and consider the response in your follow-up activities. The integration also allows new recipients to be captured as leads and new recipient interactions to be viewed in the SAP Sales Cloud.

• Transfer target groups and email marketing campaigns from SAP C/4HANA Sales Cloud to CleverReach
• Adress customers personally, as recipient attributes (e.g. title, name) are synchronized
• Save and use newsletters as templates for new campaigns
• Store sent mailing as attachment in the SAP Sales Cloud Campaign
• Synchronize marketing agreements (Opt-ins) between both systems
• Synchronize reports, statistics and recipent actions between CleverReach and SAP C/4HANA Sales Cloud
• Automatically capture newsletter subscriptions as leads in the SAP Sales Cloud and add them to target groups

The integration has been developed in the SAP Cloud Platform Integration. As it is very technical, Camelot ITLab's team will gladly take care of the installation in the SAP Cloud Platform Integration, as well as the necessary configurations in SAP C/4HANA Sales Cloud and in CleverReach for you.

You want to connect CleverReach and SAP C/4HANA and got some question on the SAP C/4HANA integration for CleverReach? Change to the Camelot blog post „Integrate the CleverReach mailing tool with SAP Sales Cloud“. It will tell you everything you need to know about the setup of the integration and your contact person at Camelot ITLab.

Camelot ITLab is an SAP consulting company for digitized Value Chain Management. Camelot ITLab not only has a broad process and industry expertise, but also covers all upstream and downstream systems within the supply chain. Together with their customers, Camelot develops a roadmap and adapts SAP C/4HANA with individual configurations to the requirements of the respective company. With the help of these custom-tailored solutions, customers benefit from continuous processes and integrations.

The SAP C/4HANA Sales Cloud is a customer experience and eCommerce cloud platform. It consists of 5 components: SAP Marketing Cloud, SAP Customer Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud. "C" is for "Customer", "4" is for "CRM of the 4th generation".