SAP Sales Cloud E-Mail Marketing Integration

Especially in Customer Relationship Management it's important to always keep in touch with your customers - email marketing is the perfect channel for this. To get the best out of this channel, many self-employed people, medium-sized companies and big businesses decide to do their email marketing with the CleverReach email marketing tool.

To make the creation of mailing campaigns with CleverReach for SAP Sales Cloud users easy, fast and secure, Camelot has developed an integration to our CleverReach email marketing tool. This allows you to quickly and efficiently implement marketing processes that complement a holistic customer journey for your customers.

Directly go to SAP Store to find out more about integrating our CleverReach Mailing-Tool with SAP Sales Cloud:

Camelot Management Consultants’ plugin for the connection between SAP Sales Cloud and CleverReach automates the exchange of information and thus simplifies the creation of mailing campaigns. In addition, users save a lot of time and minimize the risk of errors that can occur during manual data transmission.

The integration quickly and easily synchronizes target group and campaign details between SAP Sales Cloud and CleverReach. Users benefit from optimal processes in sales and marketing and the best possible customer experience!

Benefit from a bidirectional synchronization: Your SAP customer data is used for your email marketing, and conversely, recipient interactions with your mailings are synchronized in the SAP Sales Cloud and reports are generated. You can use these statistics to evaluate your mailings and consider the response in your follow-up activities. The integration also allows new recipients to be captured as leads and new recipient interactions to be viewed in the SAP Sales Cloud.

• Transfer target groups and email marketing campaigns from SAP Sales Cloud to CleverReach
• Adress customers personally, as recipient attributes (e.g. title, name) are synchronized
• Save and use newsletters as templates for new campaigns
• Store sent mailing as attachment in the SAP Sales Cloud Campaign
• Synchronize marketing agreements (Opt-ins) between both systems
• Synchronize reports, statistics and recipent actions between CleverReach and SAP Sales Cloud
• Automatically capture newsletter subscriptions as leads in the SAP Sales Cloud and add them to target groups

The integration has been developed in the SAP Cloud Platform Integration. As it is very technical, Camelot’s team will gladly take care of the installation in the SAP Cloud Platform Integration, as well as the necessary configurations in SAP Sales Cloud and in CleverReach for you.

You want to connect CleverReach and SAP and got some question on the SAP integration for CleverReach? Change to Camelot Customer Experience. 

Camelot is a leading global management and IT consultancy specialising in business processes along the value chain. Camelot's mission is to transform companies' value chains into a competitive advantage and to achieve sustainable impact exactly where it will benefit companies the most. With comprehensive industry knowledge, process expertise along the value chain and technological know-how, Camelot accompanies companies from strategy to the sustainable introduction of IT solutions.

Camelot is a long-standing implementation partner of SAP and other market-leading technology providers and achieves outstanding results for customers with the implementation, expansion and innovation of SAP and IT business applications.

The SAP Sales Cloud is a customer experience and eCommerce cloud platform. It consists of 5 components: SAP Marketing Cloud, SAP Customer Cloud, SAP Sales Cloud, SAP Service Cloud and SAP Customer Data Cloud.