40 Newsletter Ideas for the Year: Never Run Out of Topics

Joana Rüdebusch
SEO Managerin & Content Creator
Newsletter-Ideen (Symbolbild)

Sending out regular newsletters is also relevant for seasonal businesses. We give you 40 newsletter ideas that will give you something to communicate all year round.

It’s a good idea for all companies—even those with seasonal products or services—to send out regular newsletters to keep customers loyal. As a seasonal business, it can be tough to come up with newsletter topics to send out regularly. We’ve got 40 amazing newsletter ideas for you to stay in touch with your customers all year round!

The Value of Regular Newsletters

Newsletters help customers stay loyal. They build trust, keep your company top of mind, and foster a personal connection.

For seasonal businesses, this is great news! Once your season has arrived, you don’t have to remind your recipients about your company. You’ve been working hard all year, and in the best case scenario, you’ve got your customers buzzing with excitement. This is your chance to really make your seasonal business soar! You can go full throttle and increase your conversions, such as sales or bookings.

Plus, newsletters are a great way to get valuable feedback from customers and to understand what your target group needs. These things make regular newsletters a must-have for every (seasonal) business.

Tip: Why do newsletters make customers loyal? We’ve looked at the topic from a psychological perspective. Read our article “Strengthen customer loyalty, build trust: How often should you send newsletters?” for more.

Newsletter Ideas That Work All Year Long

Focus on Your Customers

It is a proven fact that customer-centric content is the key to success in email marketing. Even if you don’t have much to say about your company or your offers right now, your customers are still there and using your products or thinking about their last trip. Listen to what your customers have to say and reward customer loyalty.

Idea 1: Happy Birthday!

Let your recipients know you care by sending them a birthday wish. Sending customers an automated birthday email with a personalized greeting and an exclusive discount or free gift is a great way to show them you care and make them happy.

Idea 2: Reward Customer Loyalty

Show your customers that you appreciate their loyalty to your company. Anniversary greetings in the newsletter are a powerful way to show appreciation and strengthen customer loyalty. By recognizing the many years of cooperation and offering a special discount or thank you for years of loyalty, you can make a lasting impression.

Idea 3: Success Stories

Tell the world about your customers’ success stories. Testimonials in the newsletter are the best way to convey trust, show the added value of your products or services, and motivate other customers to have similar experiences.

Idea 4: User Generated Content

Use content created by your community to show off your products or services. Your customers are your best ambassadors! Showcase their photos, reviews, or guest articles in your newsletter to demonstrate their satisfaction with your products or services. Get the creative juices flowing by calling for a contest via your social media channels or in the newsletter! Then, use the submitted content in a whole new way.

Idea 5: Surveys

Get regular feedback from your customers. This is the only way to better understand their needs and improve your products or services. A survey in the newsletter is a great way to get your recipients to share their thoughts and show them that you value their opinions and take them seriously.

Newsletter Ideas: Example Tillamook

Idea 6: Contests

Put together some fun contests in your newsletter to get your readers engaged and attract new customers. The competition offers attractive prizes and an easy way for customers to participate, making it a highlight for your customers.

Newsletter Ideas: Example Snif

Idea 7: Events

Let people know in the newsletter when and where they can meet you. Are you at a trade fair or similar event? Maybe you’re even planning your own events to get your customers’ attention. A newsletter invite with all the key info and a link to the signup form shows your customers that they’re part of your community.

Idea 8: Customer Loyalty Programs

Tell your newsletter subscribers about your customer and loyalty programs and why they should join. The program’s exclusive offers, bonus points, and special promotions for members make it an attractive option for customers and encourage loyalty.

Newsletter Ideas: Example Paire

Idea 9: Answer FAQs

Answer customer questions in your newsletter to build confidence in your products or services. Your newsletter shows you care about your customers and are always there to help.

Newsletter Ideas: Example The Sill

Idea 10: Help Customers Along Their Journey

Take your customers from the first contact to the long-term relationship. The newsletter is an excellent opportunity to use segmentation to offer specific content that is tailored to the respective needs and interests of your customers in the various phases of the customer journey. For instance, link to blog articles that are both inspiring and helpful, and offer your recipients real added value.

Tip: Email marketing automation is a great way to keep customers engaged with your brand. A set trigger, like signing up through a specific form or buying a product, kicks off a newsletter mailing that’s sent out automatically at regular intervals. You set up the automation workflow once and your recipients will get newsletters from you.

Show Your Personal Side

A lot of companies think that their newsletter subscribers only care about discounts and specific product suggestions or services. But there’s so much more to tell! To become a real favorite brand, you should show your personal side.

Let your customers know what your company is all about, what you stand for, and who’s behind the products, services, or communication. Identification and authenticity are the foundation of customer loyalty.

Idea 11: Meet the Team

Give your recipients a peek behind the scenes by introducing your team. A short portrait of individual team members or departments in the newsletter is an effective way to create closeness and trust and show that there are real people behind your company.

Idea 12: Company History

Tell your customers the story of your company. A review of the company’s history and achievements shows your subscribers that your company is a real, established entity with a solid reputation.

Idea 13: Demonstrate (Political) Values

Speaking of values, it takes some guts for a company to position itself politically or socially and to communicate this openly. This is the key to becoming a real love brand and increasing your subscribers’ acceptance. Be clear about the values your company stands for and communicate them openly. Have you defined corporate behavior? If it aligns with your company’s core values, you can even reference current political or social discourse and take a stand as a company.

Newsletter Ideas: Example Fjäll Räven

Idea 14: Expert Interviews

Interview professionals in your industry to provide valuable insights and expert knowledge. If you interview an industry expert or an employee of your company in your newsletter, it’ll give your customers something extra and show them you’re a reliable partner.

Idea 15: Team Favorites

It’s time to share your team’s favorite products with your customers! Your company’s newsletter should include personal recommendations from employees. This shows confidence in your products and encourages customers to try new ones.

Idea 16: Social Engagement and Special Projects

Tell your customers about your company’s social commitment and special projects. A report in the newsletter about fundraising campaigns, charitable projects, or initiatives shows that your company is all about giving back to society and the region.

Idea 17: Emphasize Customer Service

Stress the significance of providing first-class customer service for your company. We believe that an article in the newsletter about your customer service, its availability, and helpfulness shows that you take your customers’ concerns seriously and want to offer them excellent service. You may also consider including testimonials or reviews from independent platforms to provide further evidence of the quality of your service.

Idea 18: News and Updates

It’s a good idea to keep your customers in the loop about what’s going on at your company. If you include info about new products, services, partnerships, or location openings in your newsletter, it shows that your company is constantly innovating and changing. Even if you only operate during peak season, your business will still be busy the rest of the year. You don’t always have to launch a new product. You can also communicate smaller changes or improvements to your service or product.

Idea 19: Weekly Social Media Highlights

Show interesting and entertaining content from social media. Every week, you can share inspiring, funny, or informative posts from platforms like LinkedIn, Instagram, or TikTok in your newsletter. This lets your customers find out about what’s going on in the world, new products, or just something funny without having to spend hours on social media. This content should be related to your company in some way, even if it’s just a small connection.

Idea 20: Promote Your Social Media Channels

Use your newsletter to promote your social media profiles. It’s a great idea to share some of the exciting content from your social media channels in your newsletter. Show your subscribers the best of your social media content with exclusive offers and inspirational images. Encourage them to follow you on these platforms.

Newsletter Ideas: Example Solo Stove

Present Your Products and Services in a New Way

There’s more to product communication than just showing off your products or services. Show your offers from new angles, follow the development process, and offer helpful tips.

Idea 21: Make People Want More

Get people excited by using a countdown to announce a new product or special promotion. A countdown in the newsletter is a great way to get your recipients excited and curious about the event. It’ll make them eager to see what’s coming next!

Why not count down to the Holiday Season in spring? Christmas comes sooner than you think and holiday fans will simply love your (not quite serious) newsletter.

Idea 22: Tips for Caring for and Storing (Seasonal) Products

Give your subscribers some helpful tips on how to take care of and store your products, especially when it comes to seasonal items. A guide in the newsletter ensures that your customers use and maintain their products optimally, which increases satisfaction and product longevity.

Idea 23: Production & Process Insights

Give your subscribers an insight into the production or processes behind your products or services. Showcasing pictures and videos of the production process helps to convey transparency and demonstrate the high quality of your products.

Tip: Get your recipients involved in the development process with short surveys! They’ll love having a say in the decisions that affect them.

Idea 24: How to Use Your Produkt: Tutorials, Tips and Checklists

Show your customers how to get the most out of your products or services with practical tutorials, tips, and checklists! A tutorial in the newsletter that shows customers how to use your product to its fullest potential or how to solve certain problems is a great way to add real value to your customers.

Idea 25: Counter-Cyclical Offers: Early Bird Discounts and Sales Offers

Take advantage of early booking discounts or sales to boost off-season sales. If you offer a special discount code in the newsletter for early bookings or reduced offers in the low season, you’ll get more sales.

Idea 26: Think Outside the Box: Repurpose Your Product

Show your customers some creative ways they can use your product in different ways and at different times of the year. The newsletter is a great way to get your customers thinking about new ways to use your product or to get creative with DIY projects.

Idea 27: Gift Tips and Vouchers

Give your customers gift tips for different occasions or target groups. Your customers will love your gift ideas in the newsletter. They’ll choose gifts and buy more, especially in the run-up to Christmas or on special occasions. Vouchers are a great gift for any occasion, and they’re particularly useful for off-season product communication.

Idea 28: Bestsellers (Social Proof)

Use the social proof in the newsletter to show off your best-selling products or most popular features and services. Let your subscribers know which articles or offers are getting the most attention so they can make informed purchasing decisions.

Idea 29: Test Yourself

Why not offer your subscribers a few quick quizzes or tests to help them find the perfect product from your range for their own needs? Personalized recommendations build trust and increase sales.

Idea 30: Industry Studies, Statistics and Trends

Let your customers know what’s going on in your industry by sharing interesting studies or statistics. A report in the newsletter on current trends, market research results, or consumer studies shows that your company is up to date with what’s happening in the industry and offers your customers valuable insights.


Use Holidays and Campaign Days to Communicate

Holidays and campaign days are always a popular choice for newsletter topics. They have the advantage of being spread throughout the year, which means you always have something to communicate.

Aside from the usual public holidays, there are also a bunch of fun campaign days throughout the year that you can use as newsletter ideas tailored to your company. We’ll show you a few examples that should work for most companies. But it might also be worth checking out one of the many overview lists online. There’s bound to be a day that’s right for your sector.

Idea 31: Public Holidays

It’s time to celebrate! Send your recipients a special newsletter to mark holidays like New Year, Easter, St. Nicholas, Christmas, and New Year’s Eve. Create special holiday newsletters and share festive greetings, exclusive offers, and inspirational content to celebrate the festivities. It’s the little things that count, like sending simple but heartfelt greetings and wishes for the holidays. They help to create a warm and welcoming atmosphere and spread festive cheer.

Idea 32: Commercialized Days

Use typical consumer-related occasions throughout the year to get your customers excited about shopping for themselves or their loved ones. Think about creating special newsletters for days like Valentine’s Day, Mother’s Day, Father’s Day, and Black Friday. Think about offering themed offers or content.

Tip: Send out a recruiting newsletter for Mother’s Day and Father’s Day. Make it clear that your company is family-friendly. For example, share stories or pictures that show how your company supports families and promotes a family-friendly work environment.

Idea 33: International Skeptics Day (January 13)

Use Skeptics’ Day to address and clear up any concerns or questions your potential customers might have. A newsletter about Skeptics’ Day shows your customers that you’re serious about their needs and want to offer them transparency and clarification.

Idea 34: Fun at Work Day (January 28)

Send a fun newsletter for Fun at Work Day. Showcase your working atmosphere with humor. Show quotes from employees about why they like working for your company or brand. Combine this with open job ads.

Idea 35: Change Your Password Day (February 1)

Use Change Your Password Day to educate your customers about data security and privacy. A security-focused newsletter on Change Your Password Day shows your customers that you care about their security and want to help them protect their data.

Idea 36: International Women’s Day (March 8)

Use International Women’s Day to recognize the achievements of women and stand up for equality and women’s rights. A thoughtful International Women’s Day newsletter shows your recipients that you’re committed to empowering women in your company.

Idea 37: Take Your Child to Work Day (April)

Does your company take part in Take Your Child to Work Day? Then talk about it! It’s always an exciting event that you can talk about in your newsletter afterwards.

Idea 38: Honesty Day (April 30)

On Honesty Day, send out a newsletter encouraging your customers to share their thoughts with you. Ask them to give you their honest feedback or take part in a survey so you can keep on improving your products or services.

Idea 39: Simplicity Day (July 12)

Simplicity Day is the ideal opportunity to showcase the user-friendliness of your products or services. Come up with creative solutions that make your customers’ lives easier and show how your company is making everyday life simpler and better.

Idea 40: Gratitude Day (September 21)

On World Gratitude Day, send out a newsletter to your customers to thank them for their support and loyalty. Show your appreciation by offering special offers and exclusive content. This will strengthen your customer loyalty and express your gratitude.


No More Excuses: These Ideas Are Perfect for Sending Out Newsletters All Year Round

As you can see, there’s always a good reason to communicate and a topic for your newsletter. Sometimes you have to think outside the box and open up your internal view. What could get your target group really excited? What insights into your company can you share?

We’re confident that with our newsletter ideas and some creative brainstorming, you’ll find plenty of topics—even if your products or services are seasonal.

Tip: With AI tools like ChatGPT, it’s now easier than ever to come up with topics for your own newsletter. Have you ever asked AI for ideas for your company or product newsletters?

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