How to Successfully Use ChatGPT in Email Marketing

Helpful tips on how to successfully create and optimize your newsletters using ChatGPT.

Hardly any other topic is currently experiencing as much hype in the marketing and digital industry and is being discussed as controversially as this one: the language model chatbot ChatGPT. In general, AI – artificial intelligence – is the number one trend topic in 2023.

In email marketing tools and AI technologies simplifying your workflows and making them more efficient are becoming more and more relevant. The new AI chatbot ChatGPT creates and optimizes contents, gives details answers to your questions and even suggests email marketing strategies.

What is ChatGPT?

ChatGPT is a language model that was developed by the US startup OpenAI and has already gained millions of new users in a very short time. The artificial intelligence tool mimics natural language processes and uses deep learning techniques to generate human-like text based on a given prompt.

ChatGPT has been enriched with a large amount of text data (as of 2021) and trained by humans. The output content is thus very close to human speech behavior and provides answers to entered questions or commands within seconds.

How Does ChatGPT Work?

• The software interacts with the user based on “prompts”, which are commands you type into the chat window. The language model then uses its knowledge of language patterns and context to generate a response.
• Further prompts within the same chat will allow you to elaborate on your previous statements, clarify your commands, or ask a question based on them.
• Every chat window is like a blank page: ChatGPT starts a new conversation without the context of any previous command.
• As with briefing a human copywriter, the same applies here: The more precise the command entered and the more context ChatGPT receives, the more targeted the result.

How Can You Use ChatGPT in Email Marketing?

As in many other areas of marketing, ChatGPT can assist in email marketing, especially in the creation and optimization of newsletter copy: The AI text generator can create email subject lines, complete content or automated workflows for you.

What Are the Benefits of ChatGPT for Email Marketing?

• Time saving: ChatGPT automatically generates text snippets in a few seconds that you can insert (after a quick edit) into your email campaigns.
• Personalization: ChatGPT lets AI use relevant information from your target audience to create personalized newsletter copy.
• Text optimization: Optimize the language and tone of your email campaigns by having ChatGPT point out possible errors or ambiguities in your text and offer suggestions for improvement.
• Multilinguality: Translate your email campaigns into different languages with ChatGPT.
• A/B-Testing: ChatGPT can suggest different text variations and writing styles for your email campaigns. You can then A/B test your newsletter to find out what content resonates best with your target audience.
• Increasing open rates: ChatGPT creates engaging and effective subject lines and can improve the open rate of your newsletters.

Topic Research with ChatGPT for Newsletter Content and Campaign Ideas

One of the biggest challenges in creating regular newsletter content is finding topics that are relevant and interesting to your audience. It can take a lot of time and resources to research and find new topics. ChatGPT can help by automatically generating relevant content and suggesting new topics. For example, you can ask for the top 10 most frequently asked questions on a particular topic or have product benefits displayed.

Writing Newsletter Content with ChatGPT

Email Subject Lines

One of the most important decisions when sending out an email is choosing the right newsletter subject line. It needs to be both engaging and informative to grab the recipient’s attention and get them to open the newsletter. ChatGPT can help you to automatically generate subject lines that will arouse the curiosity of your recipients. You can also use ChatGPT  to create different versions of your subject line and run an A/B-Test in your newsletter.

ChatGPT allows you to personalize your subject lines by specifying your target audience and the subject of your newsletter. The more information the AI has about the context of the newsletter and your target audience, the more personalized the generated subject line will be. This increases the likelihood that your recipients will open the newsletter and read the content.

Another feature of ChatGPT is its ability to edit and optimize existing texts. So you can use the software not only to create email subject lines, but also to improve or personalize existing ones.

Newsletter Body Text

Of course, ChatGPT does not only help you to write appealing email subject lines, but also complete newsletter content. Again, give the text AI information about the context and goal of the content to get a suitable text for your newsletter. Chances are, the output won’t match your expectations right away. Refine your needs with additional commands until you are satisfied with the result. You can then add the finishing touches and personalization yourself.

You should provide ChatGPT with the following information in order to receive the most personalized and targeted newsletter text possible.:

• Newsletter type (Welcome email, birthday email, reactivation email, …)
• Company
• Target group
• Tonality
• Newsletter objective
• predefined content elements (e. g. call-to-action)

Creating Email Marketing Automation Workflows with ChatGPT

Use email automation to create extensive newsletter workflows in CleverReach and save time by sending them out completely automated. Your account comes with a variety of pre-built automation templates for common use cases, such as abandoned shopping cart reminders, birthday emails, and welcome emails.

If you want to create your own automation workflows, you can use ChatGPT to outline them. Think about who you want the automation to be for and on what occasions or triggers. ChatGPT can then give you inspiration for a possible email workflow.

Limits of ChatGPT

ChatGPT is an AI-based language model that has been trained on a large amount of data to produce automated texts. Although it is capable of processing natural language in a variety of application domains, there are still limitations to the quality of the texts.

• The dataset used to train ChatGPT is based on 2021. ChatGPT is (currently) limited by the data it was trained on.
• Even if the generated texts sound very convincing: Check the facts! It is not uncommon for ChatGPT to miss the mark.
• It is rare that you will get exactly what you want out of ChatGPT. Therefore, take advantage of the opportunity to refine your request with additional prompts and optimize the result.
• ChatGPT may have difficulty striking the right tone for a particular audience and understanding the interests and needs of the recipients. No one knows your company and your audience better than the people in your company.
• Be aware of privacy and legal issues when using ChatGPT. There is currently no consensus on whether text generated by the AI should be declared as such. Do not enter sensitive information – either your own or that of your newsletter recipients – into ChatGPT, as the text AI will process and learn this information.

Therefore, it is important that you always check and adjust the output of ChatGPT to ensure that it meets your needs and reaches your newsletter recipients in the best possible way.

In summary, ChatGPT in particular and AI in general have the potential to revolutionize email marketing in 2023 and beyond. Companies will be able to create their email content more efficiently and gain inspiration for new topics and phrasing. However, it is important to note that ChatGPT can only be a tool to assist email marketing managers in their daily work and that the automatically generated content should always be reviewed and adjusted.

AI is here to stay – also for us. Stay tuned!

The topic of AI is gaining more and more attention and relevance. At CleverReach, the whispers in the corridors are getting louder and louder, and exciting plans are waiting in the wings. Join us in discovering the possibilities of AI for content creation in email marketing – and stay tuned for what’s to come. It’s worth subscribing to our newsletter to make sure you don’t miss a thing!

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