Simplify Your Email Marketing with Customized Email Templates

The right strategy and design of a newsletter is crucial. The web design and online marketing agency BrandBuff proved this with a new template in CleverReach for its client AgrarOnline. The delivery rate and efficiency of the email marketing process improved. The revised and standardized newsletter design was designed to strengthen customer loyalty.

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The challenge

AgrarOnline had to find a way to efficiently send out newsletters to stay in touch with customers and interested parties. It was really important that the newsletters were created in line with the company design and prepared to look their best on different devices and email clients.

The newsletter tool had to be simple and intuitive for all employees, without special technical knowledge. The folks at BrandBuff have already helped lots of clients boost their online marketing game. They've been a huge help to AgrarOnline in finding the perfect strategy and giving it a real boost.

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The solution

Individual Design for Maximum Adaptability

To tackle this issue, AgrarOnline opted to use CleverReach, as recommended by the parent company. They teamed up with BrandBuff to create custom newsletter templates that matched the company's exact corporate design.

You can create custom elements in the email marketing tool and add them to your email using drag-and-drop. The design includes a product carousel and news section that can be used in the newsletter as needed.

Increased Efficiency and Flexibility

Thanks to the good preparation of the template modules, it was possible from then on to create and send optimized newsletters quickly and efficiently without compromising on quality. The uniform design increased the delivery rate of the newsletter, which AgrarOnline considers a great success.
Newsletters could be created for every element constellation and every need.

The marketing department at AgrarOnline, represented by Lisa Schulz, emphasized:

Thanks to the template in CleverReach, we can now create and send out numerous newsletters in a short time.

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The result

Thanks to CleverReach, the company has taken its email marketing to the next level. Using user-defined elements lets them quickly put together and send out newsletters in the company design, which helps keep their brand looking consistent. On top of that, the new efficiency and analysis options have really upped the quality of the newsletter.

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An outlook

They're planning to automate more processes in the future. For instance, they'll be sending out reminders on abandoned shopping carts. The THEA automations are easy to use and can be created without extensive knowledge. AgrarOnline plans to use them to respond to customers and make the newsletter more personal.

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Industry: Agentur / Agrarwirtschaft / System: Magento