EWE Baskets Optimize Fan Communication with CleverReach
Jacqueline Schwestka
ppa // Senior PR-Consultant
presse@cleverreach.de
In today's fast-paced world of professional sports, effective fan communication is the key to success off the pitch. EWE Baskets, a renowned name in German basketball, has taken the initiative to transform its digital fan support in a significant way. EWE Baskets has teamed up with CleverReach, a top provider of email marketing solutions, to revamp and optimize its newsletter strategy.
The challenge
The EWE Baskets had to figure out a way to streamline and centralize their fan communication. The main idea was to create a central hub for fans and partners where all the relevant info is in one place and easy to find.
The first big hurdle was to come up with and then stick to a uniform design. This was really important to make sure they looked professional and consistent across all communication channels.
One of the main challenges was to design these improvements as an ongoing process, rather than as a one-off action. The goal was to set up a system that would let them respond to feedback as it came in and try out new ideas without losing the consistency and quality of communication.
The association had to find a way to balance innovation with continuity, a uniform look with individuality, and a wealth of information with a user-friendly presentation. These tricky problems needed a good plan and a strong tool to make it happen.
The solution
EWE Baskets partnered with CleverReach, a top email marketing provider, to meet these challenges. This partnership was a big part of the reason their communication strategy was such a success.
One of the best things about working with CleverReach was how quickly and effectively they dealt with customer service issues. This enabled the EWE Baskets to rapidly implement their concepts and efficiently resolve any issues that arose.
The result
The ongoing collaboration is a good sign that things are moving in a positive direction. The EWE Baskets team has created a central information platform and is working hard to make sure their fans are always up to date.
Paul Hullmann, EWE Baskets' Marketing Manager, also weighs in:
The newsletter is a great way for us to keep our fans in the loop, share news, and promote specific topics. The live reporting is really valuable because it lets us see in real time how our customers are engaging with our content.
An outlook
The EWE Baskets are feeling pretty good about the future of their fan communication. They've got some solid plans to make their newsletter strategy even better and bigger.
They're planning to roll out some exclusive content and perks for newsletter subscribers. The idea is to make the newsletter more valuable and keep subscribers engaged.
To make sure the newsletter gets to the fans, EWE Baskets is working on ways to get more people to open it. This means making subject lines as eye-catching as possible, trying out different times for sending emails, and making sure the approach is tailored to the recipient.
The Baskets are happy with their current low unsubscribe rate and want to keep it that way. To this end, they plan to make their content even more relevant and high-quality while also adjusting the mailing frequency to better suit their fans' needs.
By sticking to these goals and working closely with CleverReach, EWE Baskets are aiming to take their fan communication to the next level.
Industry: Sports
About EWE Baskets Oldenburg
EWE Baskets Oldenburg is a basketball club that plays in Germany's top league, the Basketball Bundesliga. As a professional sports club, they're involved in more than just top-class sport. They also promote young talent and do community work. 