WooCommerce Newsletter Subscription
Use the CleverReach signup form in your WooCommerce store
WooCommerce is a plugin that was explicitly set up for the WordPress CMS. For your WooCommerce store, in turn, you can install additional plugins, such as our CleverReach extension: This automatically transfers newsletter recipient data and product information from your store to CleverReach. But to use this data for simply awesome newsletter marketing, you first need one thing: a form that lets you quickly collect new subscriptions for your mails!
1. share subscription form on product pages
In the area for the detailed description of your products you have the possibility to embed your subscription form via HTML. To do this, log into your CleverReach account in a separate browser window and create a subscription form here. To use this form in your WooCommerce store, go to the "Source Code / Distribution" tab in the form menu and copy the entire source code that is displayed under "Registration".
Now paste this code in the desired location on the product page in your store. After you save the changes, the form will be displayed on the corresponding page.
2. Integrate the registration form in the footer
Log in to your WooCommerce store and go to the widgets in the backend menu. Here, select the "Custom HTML" widget ("text" or "HTML" are alternative names for the same widget). Drag this to the desired area in your footer.
As in 1. Now go to forms in your CleverReach account and copy the HTML code of your registration form. Enter the code in the field of your HTML widget and save it. The signup form will now appear in the footer area of your WooCommerce store.
You've already included your CleverReach sign-up form in your WooCommerce store! All newsletter sign-ups generated through this will be automatically transferred to the WooCommerce email list in CleverReach.
By the way, it may be advisable to create a separate page for your sign-up form. Here you have the advantage that you can not only take the design of the page into your own hands, but also link to it from all sorts of places, for example:
- From the signature of your emails
- From a Facebook post
- From your Instagram profile or from a story
- From a post on your store blog.
Generate addresses in compliance with data protection
But what information is actually allowed to be requested in a sign-up form? In the sample sign-up pages from Obi and Depot, you can see that apart from the e-mail address, no other information about the recipient is requested. This is because, apart from the e-mail address, no other personal information may be mandatory for a newsletter registration. However, this does not mean that you are not allowed to ask for name, birthday, etc.; these details are simply voluntary. It is usually the case that subscribers unconsciously fill in every field they see in a registration form - regardless of whether this is optional or not. So it may be worth your while to simply ask a few questions when registering.
Since the General Data Protection Regulation (GDPR) came into force in May 2018, senders of newsletters are also required to be able to prove that recipients have unambiguously consented to receiving the newsletter. The double opt-in has now become established as a common method for this.