Email Marketing for Your Shopware 6 Cloud Online Shop

Our CleverReach Email Marketing App for your Shopware 6 Cloud online shop connects you eCommerce directly with our newsletter tool. The plugin lets you do a bi-directional data transfer with CleverReach. Use the connection for your email marketing and send out individual newsletters with personalized offers:

  • Send out professional newsletters to you customers with out feature-rich and secure email marketing software - no programming skills required.
  • Your recipient data are always up-to-date, changes are updated automatically and continuously synchronized between CleverReach and your online shop:
    • Live synchronization of recipients
    • Live synchronization of product tags based on purchases
    • Live synchronization of purchase data
  • Benefit from single-track or multi-level automation workflows for promotions or reengaging customers.
  • Integrate the CleverReach signup forms via short code in your shop - including Double-opt in.
  • No risk, just fun: CleverReach offers flexible pricing without a contract term.

Exclusively for Shopware customers:
Get 20% off your CleverReach price plan for 3 months as a new customer! The discount code is automatically added to your cart when creating a new account.

Benefits & Module Description

The CleverReach connection for Shopware 6 Cloud makes sending emails to your store customers and newsletter subscribers even easier. With the Shopware 6 Cloud newsletter plugin from CleverReach, our email marketing tool is directly connected to your Shopware online store. As soon as this is done, all important data will be automatically updated and added bi-directionally - in other words, the data will be synchronized in both directions. Newsletter subscriptions and unsubscribes are transferred from CleverReach to Shopware, and activities such as purchases in Shopware 6 Cloud are transferred to CleverReach.

Transfer of Customer Data for Targeted Email Marketing

As part of the CleverReach installation (more on this below), information from your store is transferred to a recipient list with data fields, segments and tags. A new recipient list is created for new customers, and existing customers can choose to have their store data transferred to a new or existing list. Then use your recipients' data and tags to send personalized emails with offers they are really interested in. You get more opens, more clicks, and more conversions - all automatically thanks to email automation!

The blocklist feature allows you to block unwanted or problematic recipients before importing email lists into CleverReach. This keeps your list free of invalid dummy addresses or email addresses generated by marketplaces such as eBay. All entries in the blocklist will be automatically ignored or deleted during import and mailing - and your recipient list will be spared.

Please note: Collect all your data in compliance with the GDPR!

This Shopware 6 Cloud data of your newsletter recipients can be transferred:

 Data fields: At least two data fields are created by default: Email Address and Store Name

  • In addition, you can customize other data fields in the recipient record, such as
    • Newsletter subscriptions and unsubscribes (recipients get the newsletter status "yes" or "no")
    • Recipient details such as salutation (gender), title, first and last name, address details, age, date of birth….
    • Order details: last order date, last order name, number of orders
    • Purchase details: Products, product name and item number: last order number, currency, (total) turnover
  • Product details of your Shopware 6 Cloud items such as image, text, price, size, materials...
  • Tags with attribute "Special Tag“ are transferred from Shopware to CleverReach.
  • Produkt Tags from Shopware such as product category, brand, color, etc can be transferred to a recipient's data set in CleverReach. It is required to select "order data" for the synchronization. These tags can be filtered via a segment - for personalized newsletter offers.

Browse our Help Center for detailed instructions on special tags: "Special Tags and Tag-Based Email Creation Process in Our Integrations “.

Use Recipient Data for Your Email Marketing

For example, you may want to send special offers to your best customers. To filter out these regular customers, you could use the "Number of Orders" or "Total Orders Spent" field and write specifically to customers who have either placed more than 50 orders or spent more than $1,000 in your store.

The Last Order Date data field can be stored in the recipient record - and again, used for email marketing automation to reactivate buyers.

This is your key to simply more sales: your customers buy more and more often - simply more profit.

The Features of Our Email Marketing Tool

If you have any questions or need further assistance, please contact our service team - they'll be there for you!

What Your Customers Will Love

Your customers

  • will be reminded to buy the new fountain pen at the beginning of the school year.
  • look forward to receiving makeup tips and suggested products from their favorite brand
  • buy the new seating set, which has already been viewed several times in the online store, during the furniture anniversary sale.
  • will be reminded to order the supplemental food for their four-legged friend which is about to run low.

In a perfect world with CleverReach and Shopware, your customers are eager to receive your next newsletter because they are getting exactly the offers they want. When the shopping experience turns into a buying frenzy, you know you're doing it right. Your customer is happy, you are happy and we are happy!

Connect CleverReach and Shopware 6 Cloud

The CleverReach Newsletter App for Shopware 6 Cloud is available for free from the Shopware Store.

How to install the free CleverReach Newsletter Plugin for Shopware 6 Cloud

  • Step 1: Log into your Shopware account and navigate to "Extensions / Store“.
  • Step 2: Use the search bar to search for the CleverReach plugin.
  • Step 3: Found the CleverReach plugin? Click on "Add Extension“ and enter your email address and password of your Shopware account to activate the plugin.

The CleverReach application can then be accessed in your Shopware account through the "Marketing CleverReach" menu. When you click on the CleverReach menu item, the login window will appear. If you are already a CleverReach customer, enter your CleverReach login details. Otherwise, create a new account to connect your Shopware 6 Cloud account to CleverReach.

You will now see our standard welcome screen. Here you can choose your language.

See our Help Center article for a detailed explanation of the features of Shopware 6 Cloud Plugin: "Shopware 6 Cloud Plugin – Features & Installation".

About Shopware

Shopware is a modular online shop system based in Germany and is one of the leading shop systems in Germany. The software has been downloaded more than 60,000 times and has 1,200 partners throughout Europe. There are different versions of Shopware depending on individual requirements:

  • The free open source version with basic features for small businesses and three other full commercial versions, each with more integrated features:
  • Professional for eCommerce beginners
  • Professional Plus for entrepreneurs
  • and the Enterprise Edition for large projects.

Starting with the "Professional" version, Shopware offers inspiring and emotionally creative shopping worlds in a fully responsive design with the "Storytelling" feature. This allows users to stand out from the competition and send their customers on a journey of discovery through the store. The Shopware community contributes to the further development of the open source software and provides more and more apps in addition to the already 2,000 extensions in the Shopware Community Store. For users, this means that the application can be expanded and customized with additional apps in a modular system.