Facebook Lead Ads for CleverReach®
Smart combination: Facebook Lead Ads and Email Marketing
Rastede, August 23, 2016
The right users at the right time
The new CleverReach® integration for Facebook Lead Ads offers many benefits for advertisers. Through Facebook’s mobile ad network and its target group-oriented possibilities of advertising, ads can be placed in external mobile apps. The mobileFacebook version additionally generates high conversion rates. This allows enterprises to minimize tax losses and get to the right people at the right time with a combination of email marketing and Facebook Lead Ads. The automatic transfer of the leads saves time and money. There are numerous possibilities to design the ads: advertisers can choose between carousel ads, videos and dark page posts.
Generating leads in compliance with data & privacy protection
Data from Facebook Leads ads are smoothly integrated into existing email marketing processes. The ad format also includes Double-Opt-In to get a prospect’s permission to contact them, which makes the combination of both channels legal. Advertisers have to determine right away when creating the lead ads what they are using the subscribers’ data for. It is possible to get the permission to use a subscriber’s data for several purposes with just one single lead ad – however, all these purposes have tobe unmistakably clear to the subscriber. To use their data for any additional purposes afterwards, it is necessary to get the subscriber’s consent once again.
CleverReach® is a leading global email marketing provider with more than 230,000 customers in 152 countries around the globe. The software enables the direct communication between companies and their customers and is quick and easy to set up and use - email marketing made easier. CleverReach® provides excellent value for money, advanced technology and a wide range of interfaces to CMS, CRM and shop systems, supported by an excellent customer service. .
CleverReach® was founded in 2007 in Germany and complies with the highest standards of data protection, exceeding the legal requirements. Prominent reference customers, amongst others, are Spotify, Levi’s, Playboy, DHL, BMW, TESA. www.cleverreach.com
| Management: | Sebastian Schwarz (CEO), Jens Klibingat (CFO) |
| Type of company: | GmbH & Co. KG |
| Founding: | 2007 |
| Head office: | Rastede/Oldenburg (Lower Saxony/Germany) |
| Services and support: | Cloud-based technology solution for email marketing:
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| Reference industries: | SMB, online trade, tourism, retail/trade, fashion/textile, service industry, consumer goods industry, automotive |
| Countries: | Campaigns and customers in 152 countries, especially D-A-CH, Europe and USA |
| Website: | www.cleverreach.com |
| Contact: | CleverReach GmbH & Co. KG //CRASH Building Schafjückenweg 2 26180 Rastede |
