CleverReach® Remains Independent

Rastede, August 22, 2025 – While the email marketing industry is undergoing significant change due to acquisitions and mergers, CleverReach® has remained consistent in its focus on customers since its founding.

“Our independence is not a coincidence, but a conscious decision,” emphasizes Sebastian Strzelecki, CEO of CleverReach®. “Our goal is not to pursue the short-term profit interests of large investment structures. Rather, we aim to build long-term relationships with our customers and develop our solutions in a sustainable manner.”

This enables strategies to be adapted swiftly, without the need for lengthy investor or corporate approval processes, when market or customer requirements change. This advantage is particularly evident in product development. Rather than relocating resources abroad to cut costs, CleverReach® relies on a skilled in-house team that works directly on customer requirements. This approach yields practical solutions rather than features that miss the mark in the market and only address short-term pressure for returns. New developments are intentionally launched in beta status to gather user feedback early on and respond to it quickly. This approach creates solutions that really add value for users.

This independence is also reflected in pricing: while competitors have increased their rates dramatically in some cases following acquisitions, CleverReach® prices remain stable and fair in the long term. Many customers have remained loyal for over ten years because they appreciate the company’s reliability and transparency.

Despite its rapid growth, CleverReach® scores points for its genuine approachability. Support is provided by an internal service team, not an anonymous call center. This team personally takes care of customer concerns and maintains direct contact with customers.

This personal corporate identity also benefits employees. Everyday working life is shaped by values such as personal responsibility, a culture of learning from mistakes, and genuine teamwork. This fosters an environment where creative ideas can flourish and transform into practical solutions. Real innovations don’t happen when there’s pressure to make a profit. Through its BigFoot innovation project, CleverReach® demonstrates how employees can collaborate to transform their ideas into marketable solutions that consistently meet customer needs.

As a privately owned company, CleverReach® positions itself as a reliable partner for businesses that are not only looking for a powerful, secure email marketing tool, but also a provider that treats them as equals—today and in the future.