Press release
CleverReach Unveils New Brand Identity
Rastede, July 1, 2022 // To mark its 15th anniversary, the email marketing provider CleverReach from Rastede is unveiling a new, modernized brand identity. Since 2007, CleverReach has been offering more than 320,000 customers in over 170 countries an easy-to-use platform for direct communication. The company is thus one of the leading cloud-based software providers for email marketing.
However, the rebrand not only refreshes the brand’s look with a modern design, but also redefines the brand’s essence with the message “Reaching People.” Going forward, this message is intended to further highlight the company’s character.
In collaboration with the digital agency the peak lab GmbH & Co. KG the company set out to identify its brand essence. This essence was to be reflected in both the values of its corporate culture and its external image. CleverReach’s brand values were identified using a methodical approach, such as the analysis of user data, customer feedback, and surveys.
Sebastian Strzelecki (CEO of CleverReach) summarizes the brand’s core values: “We want to reach people and put them front and center. This principle applies not only to CleverReach as a company, but also to our customers. As a result, it is not only the core of our brand, but also the goal of everything we do every day.”
CleverReach is also now presenting itself with a new “look and feel” across all channels. With bold colors and clean lines designed to underscore the confidence of this experienced email marketing service provider, the website, the software’s user interface, and the logo all feature a new, modern look.
As part of the new communication strategy and in line with the brand’s core values, the logo is intended to symbolize the successful delivery and reception of all messages used to reach people. The new, rounded design of the chosen font now forms a speech bubble representing the abbreviation “CR” for the name “CleverReach.” It symbolizes the communication that the company relays on behalf of its customers to the appropriate target audience, reaching them on both an emotional and technical level.
Thanks to its unique visual style, CleverReach has a strong visual presence that forms the central element of its communication. The authenticity of the images resonates with people and creates a connection between the company and its customers. The organic shapes and clean font further enhance this effect.
The launch of the new look comes just in time for CleverReach’s 15th anniversary. This milestone, along with the company’s established brand identity and steady growth, reaffirms the vision for email marketing that CleverReach has embodied since its founding in 2007. True to the motto, “Anyone can do email marketing.”
Strzelecki adds: „”Reaching people—this can be achieved through images and messages, but also on a technical level through intuitive software. We have continued to develop and optimize this software over the past few years, and we are committed to combining and communicating these two aspects.”
Highlights from the Rebrand Party on July 1, 2022:
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