Abandoned Cart Email Automation

Shopping cart abandonment retargeting is very effective with our store plugins. By integrating our email marketing tool into your store system, the information about an abandoned shopping cart is automatically transferred to CleverReach. This data transfer triggers the automation - and thus the email route for reactivation. The shopping cart abandonment email automation is very easy to set up, even without programming knowledge:

Establish a connection between your store system and CleverReach with one of our plugins. We'll explain how to accomplish that using our Shopify plugin as an example:

1. Install the Shopify plugin. You can find the instructions on the Email Marketing App for Shopify page.
2. Then, in your store system, on the CleverReach plugin page, you will have access to a dashboard with all the information you need to set up cart abandonment email automation.
3. To set up abandoned cart emails, click on the "Cart abandonment" tab.
4. Here, you first enable the CleverReach cart abandonment feature.
   By activating it, the cart abandonment mails from the store system will be disabled. In this way, it is excluded that the customer receives two different reminder emails. At the same time, an email route will be created for you in your CleverReach account. If any other "Abandoned Cart Functions", for example from third-party providers, are enabled, you will receive a warning message in the dashboard.
5. In addition, you can see whether THEA Automation is active or inactive in CleverReach. If it is still inactive, activate it and edit the automation email. More about this under point 3.

Now set when the reminder email should be sent. There are several options available for this: Shopify usually recommends sending it after about 10 hours, but this varies depending on the product.

Now we continue with customizing the prepared cart abandonment template. Again, we have already taken all the essential steps from you and specially developed an abandoned cart email template. Even though the small abandoned cart looks very unfortunate, you have every reason to be happy because with this email template it is really easy to create Abandoned Cart Notifications.

• Customize the email to your design and for your recipient in just a few clicks, and quickly and easily remind your customers that their cart is still full. To edit the email, click the pencil icon above the letterhead icon. This will open a window where you can select the mailing you want to send.
• The shopping cart abandonment template already contains the most important store and item variables, which are automatically filled with the appropriate data (e.g. item name, item ID, description, total amount from the shopping cart, etc.) when the abandoned cart email is sent. ) are filled.
• Once you have edited the template to your liking, save your newsletter finally. The window will then close.
• You can then preview the newsletter.

Attention: In the preview, the articles from the shopping cart are not yet displayed! Here you can still see the respective variables.

The trigger for filling the newsletter with the corresponding information from your store is the dispatch of the newsletter. By the way: You can also go directly from your store system to the Abandoned Cart email in CleverReach. To do this, click on "Edit email" on the CleverReach dashboard and you will automatically be taken to the email template to edit it.

Currently, integration with shopping cart abandonment automation is only available for some store systems. However, other systems can use the function via REST API. Contact our customer service or have a corresponding connection programmed by an email marketing agency.

Clear display of shopping cart abandoners: Users of our online store plugins get all important information about their shopping cart abandoners emails displayed on an overview page. You can find more about this in the corresponding Help Center articles, for example for the Shopware 5 plugin under "Contact shopping cart abandoners automatically via newsletter".

One chain per integration: only one abandoned cart email route can be used per integration. If you have multiple stores, you can create a separate THEA automation chain per store.

GDPR: Only active recipients from whom consent to the newsletter has been obtained in accordance with the DGSVO may be contacted, otherwise none of the cart abandonment emails may be sent. Read more about the legal issues in our article Abandoned Cart Mails: Remind shopping cart abandoners about their purchase.

TIPS: There are also reasons for abandoned carts where no reminder emails work either:

• Inappropriate payment options
• Missing watch list
• Too high shipping costs
• Technical problems.

But some of them can be counteracted. How? Find out in our article The 5 most common reasons for shopping cart abandonment - and what stores can do about it.