{"id":136473,"date":"2025-12-15T14:35:28","date_gmt":"2025-12-15T13:35:28","guid":{"rendered":"https:\/\/www.cleverreach.com\/email-marketing-roi-rechner\/"},"modified":"2026-04-01T14:32:05","modified_gmt":"2026-04-01T13:32:05","slug":"calculateur-de-roi-email-marketing","status":"publish","type":"page","link":"https:\/\/www.cleverreach.com\/fr\/calculateur-de-roi-email-marketing\/","title":{"rendered":"Calculateur de ROI"},"content":{"rendered":"<section id=\"sec-roi-calculator\" class=\"ph1 pv4 bg-orange-light\">\n<div class=\"center mb4 tc\">\n<h2>\n            Calculateur de ROI : calculez votre ROI d&#8217;email marketing<br \/>\n        <\/h2>\n<p>\n            D\u00e9couvrez le chiffre d&#8217;affaires que vous pouvez g\u00e9n\u00e9rer gr\u00e2ce \u00e0 l&#8217;email marketing.\n        <\/p>\n<\/p><\/div>\n<div class=\"center\">\n    <div class=\"df flex-column flex-row-l gap4 mw9 center \" id=\"roi-calculator\">\n        <div class=\"input flex-1\">\n            <div class=\"df mb1\">\n                <h3 class=\"mr4\" style=\"margin-bottom: 1px\">Calculateur de ROI<\/h3>\n            <\/div>\n            <form id=\"roiForm\">\n                <div class=\"roi-row row campaign month year\">\n                    <label for=\"subscribers\"><span\n                                class=\"index mr050\">1.<\/span>Calcul sur la base de                    <\/label>\n                    <div class=\"calculation df items-center wpcf7-form-control-wrap bg-white ba br-pill ph1 b--gray-border-form h3\">\n\n                        <input class=\"mr1 pointer\" id=\"campaign\" type=\"radio\" name=\"calculation\" value=\"campaign\"\n                               aria-invalid=\"false\" checked>\n                        <label class=\"check ma0 mr2 pointer\" for=\"campaign\">\n                            une fois                        <\/label>\n\n                        <input class=\"mr1 pointer\" id=\"month\" type=\"radio\" name=\"calculation\" value=\"month\"\n                               aria-invalid=\"false\">\n                        <label class=\"check ma0 mr2 pointer\" for=\"month\">\n                            mensuel                        <\/label>\n\n                        <input class=\"mr1 pointer\" id=\"year\" type=\"radio\" name=\"calculation\" value=\"year\"\n                               aria-invalid=\"false\">\n                        <label class=\"check ma0 mr2 pointer\" for=\"year\">\n                            annuel                        <\/label>\n                    <\/div>\n                <\/div>\n\n                <div class=\"roi-row campaign month year\">\n                    <label for=\"subscribers\"><span\n                                class=\"index mr050\">1.<\/span>Destinataire de l'e-mail<\/label>\n                                            <div class=\"stepper-slider df items-center bg-white ba br-pill ph1 b--gray-border-form\">\n                            <div class=\"input df flex-1\">\n                                <span class=\"btn-mini orange df items-center\" data-way=\"minus\"><i\n                                            class=\"fa-light fa-angle-left\"><\/i><\/span>\n                                <input id=\"subscribers\" type=\"range\" class=\"w-100 pa0 ph1\"\n                                       step=\"1\" min=\"0\" max=\"31\"\n                                       data-options=\"[{&quot;id&quot;:&quot;2336&quot;,&quot;emails&quot;:&quot;500&quot;,&quot;name&quot;:&quot;Basic 500&quot;,&quot;price&quot;:&quot;15&quot;,&quot;receiver_cap&quot;:&quot;500&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2335&quot;,&quot;emails&quot;:&quot;750&quot;,&quot;name&quot;:&quot;Basic 750&quot;,&quot;price&quot;:&quot;18&quot;,&quot;receiver_cap&quot;:&quot;750&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2334&quot;,&quot;emails&quot;:&quot;1000&quot;,&quot;name&quot;:&quot;Basic 1000&quot;,&quot;price&quot;:&quot;20&quot;,&quot;receiver_cap&quot;:&quot;1000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2333&quot;,&quot;emails&quot;:&quot;1500&quot;,&quot;name&quot;:&quot;Basic 1500&quot;,&quot;price&quot;:&quot;25&quot;,&quot;receiver_cap&quot;:&quot;1500&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2332&quot;,&quot;emails&quot;:&quot;2000&quot;,&quot;name&quot;:&quot;Basic 2000&quot;,&quot;price&quot;:&quot;35&quot;,&quot;receiver_cap&quot;:&quot;2000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2331&quot;,&quot;emails&quot;:&quot;2500&quot;,&quot;name&quot;:&quot;Basic 2500&quot;,&quot;price&quot;:&quot;39&quot;,&quot;receiver_cap&quot;:&quot;2500&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2330&quot;,&quot;emails&quot;:&quot;3000&quot;,&quot;name&quot;:&quot;Basic 3000&quot;,&quot;price&quot;:&quot;45&quot;,&quot;receiver_cap&quot;:&quot;3000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2329&quot;,&quot;emails&quot;:&quot;3500&quot;,&quot;name&quot;:&quot;Basic 3500&quot;,&quot;price&quot;:&quot;49&quot;,&quot;receiver_cap&quot;:&quot;3500&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2328&quot;,&quot;emails&quot;:&quot;4000&quot;,&quot;name&quot;:&quot;Basic 4000&quot;,&quot;price&quot;:&quot;55&quot;,&quot;receiver_cap&quot;:&quot;4000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2327&quot;,&quot;emails&quot;:&quot;4500&quot;,&quot;name&quot;:&quot;Basic 4500&quot;,&quot;price&quot;:&quot;59&quot;,&quot;receiver_cap&quot;:&quot;4500&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2326&quot;,&quot;emails&quot;:&quot;5000&quot;,&quot;name&quot;:&quot;Basic 5000&quot;,&quot;price&quot;:&quot;65&quot;,&quot;receiver_cap&quot;:&quot;5000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2313&quot;,&quot;emails&quot;:&quot;7500&quot;,&quot;name&quot;:&quot;Pro 7500&quot;,&quot;price&quot;:&quot;105&quot;,&quot;receiver_cap&quot;:&quot;7500&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2314&quot;,&quot;emails&quot;:&quot;10000&quot;,&quot;name&quot;:&quot;Pro 10000&quot;,&quot;price&quot;:&quot;129&quot;,&quot;receiver_cap&quot;:&quot;10000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2315&quot;,&quot;emails&quot;:&quot;15000&quot;,&quot;name&quot;:&quot;Pro 15000 &quot;,&quot;price&quot;:&quot;169&quot;,&quot;receiver_cap&quot;:&quot;15000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2316&quot;,&quot;emails&quot;:&quot;20000&quot;,&quot;name&quot;:&quot;Pro 20000&quot;,&quot;price&quot;:&quot;205&quot;,&quot;receiver_cap&quot;:&quot;20000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2317&quot;,&quot;emails&quot;:&quot;25000&quot;,&quot;name&quot;:&quot;Pro 25000&quot;,&quot;price&quot;:&quot;255&quot;,&quot;receiver_cap&quot;:&quot;25000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2318&quot;,&quot;emails&quot;:&quot;30000&quot;,&quot;name&quot;:&quot;Pro 30000&quot;,&quot;price&quot;:&quot;305&quot;,&quot;receiver_cap&quot;:&quot;30000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2319&quot;,&quot;emails&quot;:&quot;35000&quot;,&quot;name&quot;:&quot;Pro 35000&quot;,&quot;price&quot;:&quot;355&quot;,&quot;receiver_cap&quot;:&quot;35000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2320&quot;,&quot;emails&quot;:&quot;40000&quot;,&quot;name&quot;:&quot;Pro 40000 &quot;,&quot;price&quot;:&quot;409&quot;,&quot;receiver_cap&quot;:&quot;40000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2321&quot;,&quot;emails&quot;:&quot;50000&quot;,&quot;name&quot;:&quot;Pro 50000&quot;,&quot;price&quot;:&quot;509&quot;,&quot;receiver_cap&quot;:&quot;50000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2322&quot;,&quot;emails&quot;:&quot;75000&quot;,&quot;name&quot;:&quot;Pro 75000&quot;,&quot;price&quot;:&quot;739&quot;,&quot;receiver_cap&quot;:&quot;75000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2323&quot;,&quot;emails&quot;:&quot;100000&quot;,&quot;name&quot;:&quot;Pro 100000&quot;,&quot;price&quot;:&quot;945&quot;,&quot;receiver_cap&quot;:&quot;100000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2324&quot;,&quot;emails&quot;:&quot;125000&quot;,&quot;name&quot;:&quot;Pro 125000&quot;,&quot;price&quot;:&quot;1129&quot;,&quot;receiver_cap&quot;:&quot;125000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2325&quot;,&quot;emails&quot;:&quot;150000&quot;,&quot;name&quot;:&quot;Pro 150000&quot;,&quot;price&quot;:&quot;1309&quot;,&quot;receiver_cap&quot;:&quot;150000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2276&quot;,&quot;emails&quot;:&quot;250000&quot;,&quot;name&quot;:&quot;ENTP 250.000&quot;,&quot;price&quot;:&quot;499&quot;,&quot;receiver_cap&quot;:&quot;250000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2277&quot;,&quot;emails&quot;:&quot;300000&quot;,&quot;name&quot;:&quot;ENTP 300.000&quot;,&quot;price&quot;:&quot;540&quot;,&quot;receiver_cap&quot;:&quot;300000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2278&quot;,&quot;emails&quot;:&quot;500000&quot;,&quot;name&quot;:&quot;ENTP 500.000&quot;,&quot;price&quot;:&quot;680&quot;,&quot;receiver_cap&quot;:&quot;500000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2279&quot;,&quot;emails&quot;:&quot;1000000&quot;,&quot;name&quot;:&quot;ENTP 1.000.000&quot;,&quot;price&quot;:&quot;800&quot;,&quot;receiver_cap&quot;:&quot;1000000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2280&quot;,&quot;emails&quot;:&quot;1500000&quot;,&quot;name&quot;:&quot;ENTP 1.500.000&quot;,&quot;price&quot;:&quot;1130&quot;,&quot;receiver_cap&quot;:&quot;1500000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2281&quot;,&quot;emails&quot;:&quot;2000000&quot;,&quot;name&quot;:&quot;ENTP 2.000.000&quot;,&quot;price&quot;:&quot;1420&quot;,&quot;receiver_cap&quot;:&quot;2000000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2282&quot;,&quot;emails&quot;:&quot;2500000&quot;,&quot;name&quot;:&quot;ENTP 2.500.000&quot;,&quot;price&quot;:&quot;1660&quot;,&quot;receiver_cap&quot;:&quot;2500000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;},{&quot;id&quot;:&quot;2283&quot;,&quot;emails&quot;:&quot;3000000&quot;,&quot;name&quot;:&quot;ENTP 3.000.000&quot;,&quot;price&quot;:&quot;1860&quot;,&quot;receiver_cap&quot;:&quot;3000000&quot;,&quot;staggered_invoice_discount&quot;:&quot;10&quot;}]\"\n                                       value=\"10\">\n                                <span class=\"btn-mini orange df items-center\" data-way=\"plus\"><i\n                                            class=\"fa-light fa-angle-right\"><\/i><\/span>\n                            <\/div>\n                            <div class=\"val df w6 items-center justify-end\">\n                                <div class=\"numberInput pa0 tc\"><\/div>\n                                <div class=\"ml025 unit\"><\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n\n                <div class=\"roi-row campaign month year\">\n                    <label for=\"averageOrderValue\"><span\n                                class=\"index mr050\">1.<\/span>Montant moyen de la commande (\u20ac)                    <\/label>\n                    <input type=\"number\" class=\"f4 pa0 ph1\" id=\"averageOrderValue\" name=\"averageOrderValue\" value=\"50\">\n                <\/div>\n\n                <div class=\"roi-row campaign month year\">\n                    <label for=\"openRate\"><span class=\"index mr050\">1.<\/span>Taux d'ouverture                    <\/label>\n                    <div class=\"stepper-slider df items-center bg-white ba br-pill ph1 b--gray-border-form\">\n                        <div class=\"input df flex-1\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"minus\"><i\n                                        class=\"fa-light fa-angle-left\"><\/i><\/span>\n                            <input type=\"range\" id=\"openRate\" class=\"w-100 ph1 pa0\" step=\"1\" min=\"0\" max=\"100\"\n                                   value=\"30\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"plus\"><i\n                                        class=\"fa-light fa-angle-right\"><\/i><\/span>\n                        <\/div>\n                        <div class=\"val b df w6 items-center justify-end\">\n                            <input type=\"number\" class=\"numberInput pa0 tc f4 br3\" style=\"min-height: 2.5rem\" min=\"0\"\n                                   max=\"100\">\n                            <div class=\"ml025 unit\">%<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <div class=\"roi-row campaign month year\">\n                    <label for=\"clickRate\"><span class=\"index mr050\">1.<\/span>Ctr                    <\/label>\n                    <div class=\"stepper-slider df items-center bg-white ba br-pill ph1 b--gray-border-form\">\n                        <div class=\"input df flex-1\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"minus\"><i\n                                        class=\"fa-light fa-angle-left\"><\/i><\/span>\n                            <input type=\"range\" id=\"clickRate\" class=\"w-100 ph1 pa0\" step=\"1\" min=\"0\" max=\"100\"\n                                   value=\"15\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"plus\"><i\n                                        class=\"fa-light fa-angle-right\"><\/i><\/span>\n                        <\/div>\n                        <div class=\"val b df w6 items-center justify-end\">\n                            <input type=\"number\" class=\"numberInput pa0 tc f4 br3\" style=\"min-height: 2.5rem\" min=\"0\"\n                                   max=\"100\">\n                            <div class=\"ml025 unit\">%<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <div class=\"roi-row campaign month year\">\n                    <label for=\"conversionRate\"><span\n                                class=\"index mr050\">1.<\/span>Taux de conversion<\/label>\n                    <div class=\"stepper-slider df items-center bg-white ba br-pill ph1 b--gray-border-form\">\n                        <div class=\"input df flex-1\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"minus\"><i\n                                        class=\"fa-light fa-angle-left\"><\/i><\/span>\n                            <input type=\"range\" id=\"conversionRate\" class=\"w-100 ph1 pa0\" step=\"1\" min=\"0\" max=\"100\"\n                                   value=\"4\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"plus\"><i\n                                        class=\"fa-light fa-angle-right\"><\/i><\/span>\n                        <\/div>\n                        <div class=\"val b df w6 items-center justify-end\">\n                            <input type=\"number\" class=\"numberInput pa0 tc f4 br3\" style=\"min-height: 2.5rem\" min=\"0\"\n                                   max=\"100\">\n                            <div class=\"ml025 unit\">%<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <div class=\"roi-row month year\">\n                    <label for=\"unsubscribeRate\"><span\n                                class=\"index mr050\">1.<\/span>Taux de d\u00e9sinscription<\/label>\n                    <div class=\"stepper-slider df items-center bg-white ba br-pill ph1 b--gray-border-form\">\n                        <div class=\"input df flex-1\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"minus\"><i\n                                        class=\"fa-light fa-angle-left\"><\/i><\/span>\n                            <input type=\"range\" id=\"unsubscribeRate\" class=\"w-100 ph1 pa0\" step=\".1\" min=\"0\" max=\"10\"\n                                   value=\"0\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"plus\"><i\n                                        class=\"fa-light fa-angle-right\"><\/i><\/span>\n                        <\/div>\n                        <div class=\"val b df w6 items-center justify-end\">\n                            <input type=\"number\" class=\"numberInput pa0 tc f4 br3\" style=\"min-height: 2.5rem\" min=\"0\"\n                                   max=\"10\">\n                            <div class=\"ml025 unit\">%<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <div class=\"roi-row month year\">\n                    <label for=\"bounceRate\"><span\n                                class=\"index mr050\">1.<\/span>Taux de rebond<\/label>\n                    <div class=\"stepper-slider df items-center bg-white ba br-pill ph1 b--gray-border-form\">\n                        <div class=\"input df flex-1\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"minus\"><i\n                                        class=\"fa-light fa-angle-left\"><\/i><\/span>\n                            <input type=\"range\" id=\"bounceRate\" class=\"w-100 ph1 pa0\" step=\".1\" min=\"0\" max=\"10\"\n                                   value=\"0\">\n                            <span class=\"btn-mini orange df items-center\" data-way=\"plus\"><i\n                                        class=\"fa-light fa-angle-right\"><\/i><\/span>\n                        <\/div>\n                        <div class=\"val b df w6 items-center justify-end\">\n                            <input type=\"number\" class=\"numberInput pa0 tc f4 br3\" style=\"min-height: 2.5rem\" min=\"0\"\n                                   max=\"10\">\n                            <div class=\"ml025 unit\">%<\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <div class=\"roi-row month year\">\n                    <label for=\"emailsPerMonth\"><span\n                                class=\"index mr050\">1.<\/span>Combien de fois envoyez-vous des e-mails par mois ?                    <\/label>\n                    <input type=\"number\" class=\"f4 pa0 ph1\" id=\"emailsPerMonth\" name=\"emailsPerMonth\" value=\"4\">\n                <\/div>\n            <\/form>\n        <\/div>\n\n        <div class=\"result flex-1\">\n            <div class=\"df mb1\">\n                <h3 class=\"mr4\" style=\"margin-bottom: 1px\">R\u00e9sultat<\/h3>\n            <\/div>\n            <div class=\"sticky top-4 bg-white ba b--gray-border-form br4 pa2\">\n                <div class=\"df f3 items-center\" style=\"gap:2rem\">\n                    <div class=\"b df gap1 items-center w18\">\n                        <span>Par euro investi<\/span>\n                    <\/div>\n                    <div class=\"df items-end w18\">\n                        <span id=\"roi-multiplier\" class=\"b orange value\"><\/span>\n                        <span class=\"f6 regular pl050\" style=\"padding-bottom: 0.25rem\">Ventes<\/span>\n                    <\/div>\n                <\/div>\n                <div class=\"df\" style=\"gap:2rem\">\n                <\/div>\n                <hr class=\"mv1 b--gray-border-form\">\n\n                <div class=\"df\" style=\"gap:2rem\">\n                    <div class=\"f3 b w18\">ROI<\/div>\n                    <div class=\"f3 b orange\"><span id=\"result-roi\" class=\"value\"><\/span><\/div>\n                <\/div>\n                <hr class=\"mv1 b--gray-border-form\">\n\n                <div class=\"df\" style=\"gap:2rem\">\n                    <div id=\"result-cost-label\" class=\"f3 b w18\">Investissement<\/div>\n                    <div class=\"f3 b orange\"><span id=\"result-cost-value\" class=\"value\"><\/span><\/div>\n                <\/div>\n                <div id=\"result-cost-info\" class=\"df\" style=\"gap:2rem\">\n                    <span class=\"info\"><\/span>\n                <\/div>\n                <!--                <div class=\"bg-petrol aqua\">-->\n                <!--<\/div>-->\n                <hr class=\"mv1 b--gray-border-form\">\n\n                <div class=\"df\" style=\"gap:2rem\">\n                    <div id=\"result-revenue-label\" class=\"f3 b w18\">Recettes<\/div>\n                    <div class=\"f3 b orange\"><span id=\"result-revenue-value\" class=\"value\"><\/span><\/div>\n                <\/div>\n\n                <hr class=\"mv1 b--gray-border-form\">\n                <div class=\"info-texts-container df f6 gap1 pt1\">\n                    <div class=\"left\">\n                        <i class=\"fa-light fa-circle-info\" style=\"font-size: 2.5rem\"><\/i>\n                    <\/div>\n                    <div class=\"right flex-1\">\n                        <div class=\"info-text campaign dn br3 bg-light-gray\">\n                            Calcule le chiffre d'affaires direct d'une seule campagne en se basant sur la <strong>valeur moyenne de<\/strong> vos <strong>commandes<\/strong>.                        <\/div>\n                        <div class=\"info-text month dn br3 bg-light-gray\">\n                            Extrapolation du chiffre d'affaires annuel en additionnant les revenus directs de chaque campagne, sur la base de la <strong>valeur moyenne des commandes<\/strong>.                        <\/div>\n                        <div class=\"info-text year dn br3 bg-light-gray\">\n                            Extrapolation du chiffre d'affaires annuel en additionnant les revenus directs de chaque campagne, sur la base de la <strong>valeur moyenne des commandes<\/strong>.                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <hr class=\"mv1 b--gray-border-form\">\n                <div class=\"mt1\">\n                    <h3 class=\"mv0\">Note<\/h3>\n                    <div class=\"f7 lh125\">Les valeurs affich\u00e9es dans le calculateur de retour sur investissement sont donn\u00e9es \u00e0 titre indicatif uniquement. Elles se basent sur les donn\u00e9es que vous avez saisies et sur des extrapolations simplifi\u00e9es. Il ne s'agit pas d'un calcul contraignant ni d'une garantie de r\u00e9sultats futurs. Les r\u00e9sultats effectifs peuvent varier consid\u00e9rablement en fonction du secteur, du groupe cible, de l'\u00e9volution du march\u00e9 et d'autres facteurs. CleverReach n'assume aucune responsabilit\u00e9 pour les d\u00e9cisions prises sur la base de ces calculs.<\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n        <script>\n        const ROI_I18N = {\"investment\":\"Investissement\",\"revenue\":\"Recettes\",\"monthly_costs\":\"Co\\u00fbts mensuels\",\"yearly_costs\":\"Co\\u00fbts annuels\",\"annual_revenue\":\"Recettes annuelles\",\"plan\":\"Tarif\",\"for_recipients\":\"f\\u00fcr %s Empf\\u00e4nger\",\"including_disc\":\"(inkl. %s% Rabatt)\"};\n    <\/script>\n\n    <script>\n        document.addEventListener('DOMContentLoaded', () => {\n            const rows = document.querySelectorAll('form .roi-row');\n\n            rows.forEach(row => {\n                row.querySelectorAll('.stepper-slider input[type=\"range\"]').forEach(sliderInput => {\n                    sliderInput.addEventListener(\"change\", () => {\n                        updateFormIndex();\n                        calculateROI();\n                    });\n                });\n\n                row.querySelectorAll('input[type=\"number\"]').forEach(numberInput => {\n                    numberInput.addEventListener(\"change\", () => {\n                        const sliderWrapper = numberInput.closest('.stepper-slider');\n                        if (sliderWrapper) {\n                            sliderWrapper.querySelector(\"input[type='range']\").value = numberInput.value;\n                        }\n                        calculateROI();\n                    });\n                });\n            });\n\n            document.querySelectorAll(\".calculation input\").forEach(radioButton => {\n                radioButton.addEventListener('click', () => setMode(radioButton.value));\n            });\n\n            setMode(\"month\", false);\n            updateFormIndex();\n            calculateROI();\n\n            function debounce(func, wait) {\n                let timeout;\n                return function executedFunction(...args) {\n                    const later = () => {\n                        clearTimeout(timeout);\n                        func(...args);\n                    };\n                    clearTimeout(timeout);\n                    timeout = setTimeout(later, wait);\n                };\n            }\n\n            const handleResize = debounce(() => layoutRows(getMode(), false), 250);\n            window.addEventListener('resize', handleResize);\n        });\n\n        function calculateROI() {\n            const mode = getMode();\n            let revenue = 0;\n            let roi = 0;\n            let cost = 0;\n\n            \/\/ Info-Texte umschalten\n            document.querySelectorAll('.result .info-text').forEach(infoText => {\n                infoText.classList.toggle(\"dn\", !infoText.classList.contains(mode));\n            });\n\n            \/\/ Formatierer\n            const formatterNumberInt = new Intl.NumberFormat('de-DE', {style: 'decimal', minimumFractionDigits: 0});\n            const activeLangImg = document.querySelector(\"ul[aria-labelledby='lang-list'] li.active img\");\n            const locale = activeLangImg ? activeLangImg.getAttribute(\"alt\") : (navigator.language || 'de-DE');\n            const formatterEuro = new Intl.NumberFormat(locale, {\n                style: 'currency',\n                currency: 'EUR',\n                minimumFractionDigits: 2,\n                maximumFractionDigits: 2\n            });\n            const formatterPercent = new Intl.NumberFormat(locale, {style: 'percent'});\n\n            \/\/ Ergebnis-Elemente per ID holen\n            const roiMultiplierEl = document.getElementById('roi-multiplier');\n            const roiEl = document.getElementById('result-roi');\n            const costLabelEl = document.getElementById('result-cost-label');\n            const costValueEl = document.getElementById('result-cost-value');\n            const costInfoEl = document.querySelector('#result-cost-info .info');\n            const revenueLabelEl = document.getElementById('result-revenue-label');\n            const revenueValueEl = document.getElementById('result-revenue-value');\n\n            try {\n                \/\/ Eingabewerte holen\n                const subscriberSlider = document.getElementById('subscribers');\n                const subscriberIndex = subscriberSlider.value || 0;\n                let price = 0;\n                let subscribers = 0;\n                let tariffName = ROI_I18N.plan; 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white"},"cb_html":"<section class=\"ph1 pv4 bg-white\">\r\n    <div class=\"mw9 center\">\r\n        <h2>Les param\u00e8tres en d\u00e9tail<\/h2>\r\n\r\n        <div class=\"grid grid-cols-3 gap1\">\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b\"><a href=\"https:\/\/www.cleverreach.com\/fr\/magazine-push\/adresses-e-mail-destinataires-newsletter\/\">Destinataires de l'email<\/a><\/div>\r\n                <p>Le nombre total de destinataires actifs auxquels vous envoyez vos newsletters.<\/p>\r\n            <\/div>\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b orange\">Valeur moyenne des commandes (AOV)<\/div>\r\n                <p>Le chiffre d'affaires moyen g\u00e9n\u00e9r\u00e9 par vos destinataires d'email. Vous le trouverez par exemple dans votre outil d'analyse web.<\/p>\r\n            <\/div>\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b\"><a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/rapports-newsletter\/taux-ouverture-clics\/\">Taux d'ouverture<\/a><\/div>\r\n                <p>Le pourcentage de destinataires qui ouvrent votre email - un bon indicateur pour les lignes d'objet et le timing.<\/p>\r\n            <\/div>\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b\"><a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/rapports-newsletter\/taux-ouverture-clics\/\">Taux de clic<\/a><\/div>\r\n                <p>Pourcentage de destinataires qui cliquent sur un lien dans votre email, montrant ainsi leur int\u00e9r\u00eat pour votre offre.<\/p>\r\n            <\/div>\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b\"><a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/rapports-newsletter\/suivi-conversions-google-analytics\/\">Taux de conversion<\/a><\/div>\r\n                <p>Pourcentage de clics qui m\u00e8nent \u00e0 une action souhait\u00e9e (par ex. achat ou inscription).<\/p>\r\n            <\/div>\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b\"><a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/rapports-newsletter\/taux-desinscription\/\">Taux de d\u00e9sinscription<\/a><\/div>\r\n                <p>Pourcentage de destinataires qui se d\u00e9sinscrivent de la newsletter apr\u00e8s l'envoi.<\/p>\r\n            <\/div>\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b\"><a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/rapports-newsletter\/gestion-rebonds\/\">Taux de rebond (bounce)<\/a><\/div>\r\n                <p>Pourcentage d'emails non distribu\u00e9s, par exemple en raison d'adresses email non valides.<\/p>\r\n            <\/div>\r\n            <div class=\"bg-white ba b--gray-border-form br4 pa1\">\r\n                <div class=\"b\"><a href=\"https:\/\/www.cleverreach.com\/fr\/?p=112545\">Fr\u00e9quence d'envoi<\/a><\/div>\r\n                <p>Nombre d'emails envoy\u00e9s par mois.<\/p>\r\n            <\/div>\r\n        <\/div>\r\n    <\/div>\r\n    <\/div>\r\n<\/section>","cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_t","cb_t":{"cb_t_nav_title":"Qu'est-ce que le ROI dans l'email marketing ?","cb_t_title":"Qu'est-ce que le ROI dans l'email marketing ?","cb_t_txt":"Le <strong>ROI (retour sur investissement) en email marketing<\/strong> r\u00e9pond \u00e0 une question cruciale :\r\n\r\n<strong><em>\"Combien me rapporte chaque euro que j'investis dans l'email marketing ?\"<\/em><\/strong>\r\n\r\nLe ROI en email marketing vous montre donc la <strong>rentabilit\u00e9 de vos newsletters et de vos campagnes<\/strong>.\r\n\r\nUn ROI positif signifie que vous gagnez de l'argent avec vos actions d'email marketing. Par rapport \u00e0 d'autres canaux de marketing, le ROI de l'email marketing est g\u00e9n\u00e9ralement le plus \u00e9lev\u00e9, car les frais de fonctionnement sont tr\u00e8s faibles et les destinataires peuvent \u00eatre cibl\u00e9s par des offres personnalis\u00e9es.\r\n\r\n","cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_t","cb_t":{"cb_t_nav_title":"Formule simple pour le calcul du ROI","cb_t_title":"Formule simple pour le calcul du ROI","cb_t_txt":"<strong>Retour sur investissement (ROI en %) = (ventes - co\u00fbts) \/ co\u00fbts x 100<\/strong>\r\n\r\nPour calculer le ROI, d\u00e9duisez les co\u00fbts de vos revenus et divisez le r\u00e9sultat par les co\u00fbts.","cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_center":"1","cb_t_bg_color":"bg-white"},"cb_ti":{"cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_ti","cb_t":{"cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_nav_title":"Le ROI \"invisible\" ","cb_ti_title":"Le ROI \"invisible\" ","cb_ti_txt":"Tous les succ\u00e8s ne se mesurent pas imm\u00e9diatement en euros. L'email marketing a aussi un ROI, difficilement calculable, mais tout aussi important :\r\n<ul class=\"list-checkmark-circle-before\">\r\n \t<li><strong>Fid\u00e9lisation des clients :<\/strong> des emails r\u00e9guliers permettent de garder votre marque \u00e0 l'esprit.<\/li>\r\n \t<li><strong>La confiance :<\/strong> Un bon contenu construit un statut d'expert.<\/li>\r\n \t<li><strong>Propri\u00e9t\u00e9 des donn\u00e9es :<\/strong> vous \u00eates ind\u00e9pendant des algorithmes et avez la ma\u00eetrise des donn\u00e9es (first party data).<\/li>\r\n<\/ul>","cb_ti_btn":{"cb_ti_btn_select_url":"modal","cb_ti_btn_txt":"Exploiter le potentiel d\u00e8s maintenant","cb_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_img":["133083"],"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_ti","cb_t":{"cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_nav_title":"Benchmark : Qu'est-ce qu'un bon ROI de l'email marketing ?","cb_ti_title":"Benchmark : Qu'est-ce qu'un bon ROI de l'email marketing ?","cb_ti_txt":"L'email marketing reste in\u00e9gal\u00e9 en termes de retour sur investissement (ROI). Pourquoi ? Parce que le canal email est extr\u00eamement rentable.\r\n\r\nLe rapport \"<a href=\"https:\/\/www.litmus.com\/landing-page\/state-of-email-2025\" target=\"_blank\" rel=\"nofollow noopener\">State of Email 2025<\/a>\" fournit des chiffres de r\u00e9f\u00e9rence impressionnants :\r\n<ul class=\"list-checkmark-circle-before\">\r\n \t<li>35 % des entreprises r\u00e9alisent un b\u00e9n\u00e9fice de 10 \u00e0 36 dollars US pour chaque dollar investi.<\/li>\r\n \t<li>30 % r\u00e9cup\u00e8rent entre 36 et 50 dollars am\u00e9ricains.<\/li>\r\n \t<li>5 % r\u00e9cup\u00e8rent m\u00eame plus de 50 dollars.<\/li>\r\n<\/ul>","cb_ti_btn":{"cb_ti_btn_select_url":"modal","cb_ti_btn_txt":"Commencez d\u00e8s maintenant avec CleverReach","cb_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_img":["133071"],"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"txt_img","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_html","cb_t":{"cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_html":"<section class=\"ph1 pv3 bg-aqua-secondary\">\r\n    <div class=\"mw7 center mb2 tc\">\r\n        <h2>\r\n            R\u00e9ussir son email marketing avec CleverReach\r\n        <\/h2>\r\n        <p>\r\n            En tant qu'outil email marketing sp\u00e9cialis\u00e9, CleverReach vous aide \u00e0 cibler vos newsletters et \u00e0 automatiser des emails de mani\u00e8re efficace.<br>\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"mw9 center df justify-center gap2\">\r\n\r\n        <button class=\"btn btn-petrol\" data-bs-toggle=\"modal\" data-bs-target=\"#cr_pricing_modal_lite_default\">\r\n            S'inscrire gratuitement maintenant\r\n        <\/button>\r\n\r\n    <\/div>\r\n\r\n    <\/div>\r\n<\/section>","cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_t","cb_t":{"cb_t_nav_title":"Comment optimiser le ROI de l'email marketing ?","cb_t_title":"Comment optimiser le ROI de l'email marketing ?","cb_t_txt":"Chaque euro que vous investissez dans votre email marketing doit porter ses fruits. Ce n'est pas pour rien que ce canal est consid\u00e9r\u00e9 comme celui qui offre le meilleur retour sur investissement (ROI). Mais souvent, les listes de destinataires et les campagnes emailing rec\u00e8lent encore un grand potentiel inexploit\u00e9. Nous vous montrons quels sont les leviers \u00e0 actionner pour que votre investissement vous rapporte un maximum.\r\n<ul class=\"list-checkmark-cr\">\r\n \t<li>\r\n<h3>Augmenter la qualit\u00e9 de la liste de destinataires :<\/h3>\r\nMisez sur la qualit\u00e9 plut\u00f4t que sur la masse pour vos destinataires. Il vaut la peine de faire r\u00e9guli\u00e8rement le m\u00e9nage dans votre liste de distribution et d'\u00e9liminer les destinataires inactifs. <a href=\"https:\/\/www.cleverreach.com\/de-de\/ebooks-whitepaper\/checkliste-email-zustellbarkeit\/\">Vous am\u00e9liorez<\/a> ainsi <a href=\"https:\/\/www.cleverreach.com\/de-de\/ebooks-whitepaper\/checkliste-email-zustellbarkeit\/\">votre taux de d\u00e9livrabilit\u00e9<\/a> et ne payez que les destinataires qui sont vraiment int\u00e9ress\u00e9s. Cela permet de r\u00e9duire vos d\u00e9penses et d'am\u00e9liorer les performances de vos newsletters.<\/li>\r\n \t<li>\r\n<h3>Utiliser la segmentation et la personnalisation :<\/h3>\r\nLe marketing de l'arrosoir ne fonctionne pratiquement plus aujourd'hui. <a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/gerer-destinataires-newsletter\/segmentation\/\">Segmentez<\/a> donc <a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/gerer-destinataires-newsletter\/segmentation\/\">votre liste de destinataires<\/a> en fonction de leurs int\u00e9r\u00eats et adressez-vous \u00e0 vos clients <a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/envoyer-newsletter\/emails-personnalises\/\">de mani\u00e8re personnalis\u00e9e<\/a> par leur nom. Si le contenu correspond exactement \u00e0 leurs besoins, vos destinataires ach\u00e8teront plus volontiers. Au final, cette pertinence permet d'augmenter consid\u00e9rablement le chiffre d'affaires par email envoy\u00e9.<\/li>\r\n \t<li>\r\n<h3>Optimiser la newsletter avec l'A\/B testing :<\/h3>\r\nNe vous fiez pas \u00e0 votre intuition, mais testez vos newsletters. Faites s'affronter deux lignes d'objet dans un <a href=\"https:\/\/www.cleverreach.com\/de-de\/push-magazin\/e-mail-marketing-tipps\/a-b-test-im-email-marketing\/\">test A\/B<\/a>. Vous verrez rapidement ce qui a le plus de succ\u00e8s aupr\u00e8s de vos destinataires et utiliserez alors la variante gagnante. Ainsi, vous ne perdez plus de potentiel et transformez votre intuition en r\u00e9sultats mesurables.<\/li>\r\n \t<li>\r\n<h3>Automatiser les campagnes :<\/h3>\r\n\u00c9pargnez-vous les t\u00e2ches r\u00e9p\u00e9titives et laissez votre logiciel email marketing travailler pour vous. Qu'il s'agisse d'un e-mail de bienvenue ou d'un abandon de panier : une fois configur\u00e9e, <a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/automatisation-email-marketing\/\">l'automatisation des emails<\/a> fonctionne sans effort manuel. Cela vous fait gagner un temps pr\u00e9cieux et g\u00e9n\u00e8re des revenus de mani\u00e8re fiable.<\/li>\r\n \t<li>\r\n<h3>Am\u00e9liorer le design de la newsletter :<\/h3>\r\nLa premi\u00e8re impression compte, m\u00eame dans la bo\u00eete aux lettres. Veillez \u00e0 une mise en page \u00e9pur\u00e9e qui soit particuli\u00e8rement agr\u00e9able \u00e0 regarder sur un smartphone<a href=\"https:\/\/www.cleverreach.com\/de-de\/push-magazin\/e-mail-marketing-tipps\/newsletter-gestaltung-beispiele\/responsive-newsletter\/\">(responsive design<\/a>) et qui fonctionne sans erreur. Placez votre Call-To-Action (CTA) le plus important dans la partie sup\u00e9rieure visible de la newsletter. Cela <a href=\"https:\/\/www.cleverreach.com\/de-de\/push-magazin\/newsletter-reporting-und-tracking\/oeffnungsraten-abmelderaten-klickraten\/newsletter-klickrate-erhoehen\/\">augmente votre taux de clic<\/a> et la probabilit\u00e9 d'une conversion. Un design professionnel cr\u00e9e en outre la confiance en votre marque.<\/li>\r\n \t<li>\r\n<h3>Optimiser le temps d'envoi :<\/h3>\r\nM\u00eame la plus belle newsletter ne sert pas \u00e0 grand-chose si elle arrive au mauvais moment. Essayez donc diff\u00e9rents jours de la semaine ou diff\u00e9rentes heures. D\u00e9couvrez quand vos destinataires ont vraiment le temps de lire. En choisissant le bon <a href=\"https:\/\/www.cleverreach.com\/de-de\/push-magazin\/email-marketing-strategie-tipps\/strategie-und-konzept\/newsletter-timing\/\">timing pour votre newsletter<\/a>, vous arriverez en t\u00eate de la bo\u00eete aux lettres et vous serez vu.<\/li>\r\n<\/ul>","cb_t_btn":{"cb_t_btn_select_url":"internal","cb_t_btn_txt":"Plus de conseils email marketing","cb_t_btn_url_internal":"101237"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-white"},"cb_ti":{"cb_ti_nav_title":"Comment optimiser le ROI de l'email marketing ?","cb_ti_title":"Comment optimiser le ROI de l'email marketing ?","cb_ti_txt":"Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. 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Et pour garantir que rien ne se passe mal lors de l'envoi, vous pouvez v\u00e9rifier les \u00e9ventuels potentiels d'optimisation de votre newsletter gr\u00e2ce \u00e0 un <a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/envoyer-newsletter\/test-spam-client\/\">test de spam<\/a> et <a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/envoyer-newsletter\/test-accessibilite\/\">d'accessibilit\u00e9<\/a>.","cb_ti_btn":{"cb_ti_btn_select_url":"modal","cb_ti_btn_txt":"S'inscrire 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canal de marketing direct obtient souvent le meilleur retour sur investissement (ROI). Vous atteignez vos destinataires et vos clients directement, sans d\u00e9pendre d'algorithmes, et vous \u00e9tablissez des relations \u00e0 long terme avec vos clients, ce qui est financi\u00e8rement rentable."},{"cb_faq_item_title":"Comment puis-je am\u00e9liorer mon ROI ?","cb_faq_item_txt":"<strong>La cl\u00e9 d'un email marketing r\u00e9ussi r\u00e9side dans la pertinence du contenu.<\/strong> Envoyez des messages personnalis\u00e9s \u00e0 des groupes cibles segment\u00e9s plut\u00f4t que d'envoyer la m\u00eame newsletter \u00e0 tout le monde. Nettoyez r\u00e9guli\u00e8rement votre liste de destinataires et misez sur l'automatisation pour g\u00e9n\u00e9rer continuellement des revenus en y consacrant peu de temps."},{"cb_faq_item_title":"Comment CleverReach m'aide-t-il \u00e0 r\u00e9ussir mes campagnes ?","cb_faq_item_txt":"<strong>CleverReach vous fournit toutes les fonctions n\u00e9cessaires pour un email marketing r\u00e9ussi : <\/strong>\r\n<ul>\r\n \t<li>Gestion claire des destinataires<\/li>\r\n \t<li>\u00c9diteur intuitif pour des newsletters attrayantes<\/li>\r\n \t<li>Automatisation ais\u00e9e<\/li>\r\n \t<li>Test A\/B, tests de spam et d'accessibilit\u00e9<\/li>\r\n \t<li>rapports d\u00e9taill\u00e9s<\/li>\r\n<\/ul>\r\nDe plus, avec CleverReach, vous b\u00e9n\u00e9ficiez d'une <a href=\"https:\/\/www.cleverreach.com\/fr\/avantages\/haute-delivrabilite\/\">d\u00e9livrabilit\u00e9 \u00e9lev\u00e9e<\/a> - pour que vos emails arrivent en toute s\u00e9curit\u00e9 dans votre bo\u00eete de r\u00e9ception."},{"cb_faq_item_title":"Combien co\u00fbte l'email marketing ?","cb_faq_item_txt":"<strong>L'email marketing s'adapte \u00e0 tous les budgets marketing.<\/strong> Les co\u00fbts d\u00e9pendent principalement de la taille de votre liste de destinataires et de la fr\u00e9quence \u00e0 laquelle vous souhaitez envoyer des newsletters.\r\n\r\nEn principe, les co\u00fbts se composent de trois \u00e9l\u00e9ments :\r\n<ul>\r\n \t<li><strong>Logiciel email marketing :<\/strong> il existe souvent des tarifs gratuits pour les d\u00e9butants ou pour tester (chez CleverReach pour jusqu'\u00e0 250 destinataires et 1.000 emails). Les tarifs mensuels augmentent avec votre succ\u00e8s et commencent chez CleverReach \u00e0 partir de 15 \u20ac par mois.<\/li>\r\n \t<li><strong>Cr\u00e9ation de mod\u00e8les et de contenus :<\/strong> selon que vous vous chargez vous-m\u00eame de ces activit\u00e9s, vous investissez soit des ressources internes (temps de vos collaborateurs), soit des honoraires pour des agences ou des freelances.<\/li>\r\n \t<li><strong>L'entretien :<\/strong> l'hygi\u00e8ne r\u00e9guli\u00e8re des listes co\u00fbte du temps de travail, mais permet d'\u00e9conomiser de l'argent \u00e0 long terme, car vous n'inscrivez pas de \"cadavres de cartes\".<\/li>\r\n<\/ul>\r\nPar rapport aux lettres publicitaires classiques (impression, mise sous pli, frais de port), l'<a href=\"https:\/\/www.cleverreach.com\/fr\/outil-newsletter\/envoyer-newsletter\/\">envoi de newsletters<\/a> vous permet de r\u00e9aliser des \u00e9conomies massives. Au lieu de payer par lettre, vous payez chez CleverReach un forfait avantageux pour le nombre de vos destinataires.\r\n\r\nVous trouverez d'autres conseils sur le budget email marketing et des exemples de calcul dans notre article de blog : <a href=\"https:\/\/www.cleverreach.com\/de-de\/push-magazin\/email-marketing-strategie-tipps\/e-mail-marketing-budget-kosten\/email-marketing-budget-planung-checkliste\/\">Comment \u00e9tablir un plan budg\u00e9taire pour votre email marketing<\/a>."}],"cb_faq_bg_color":"bg-white"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}}],"cr_translation_protect":"0"},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/pages\/136473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/comments?post=136473"}],"version-history":[{"count":3,"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/pages\/136473\/revisions"}],"predecessor-version":[{"id":136476,"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/pages\/136473\/revisions\/136476"}],"wp:attachment":[{"href":"https:\/\/www.cleverreach.com\/fr\/wp-json\/wp\/v2\/media?parent=136473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}