{"id":68523,"date":"2022-06-08T12:51:48","date_gmt":"2022-06-08T12:51:48","guid":{"rendered":"https:\/\/www.cleverreach.com\/newsletter-tool\/email-subscribe-and-unsubscribe-rate\/"},"modified":"2026-08-07T12:46:54","modified_gmt":"2026-08-07T10:46:54","slug":"email-subscribe-and-unsubscribe-rate","status":"publish","type":"newsletter-tool","link":"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/newsletter-reporting\/email-subscribe-and-unsubscribe-rate\/","title":{"rendered":"Newsletter Unsubscribe Rate and Unsubscribes"},"parent":68525,"menu_order":0,"template":"","class_list":["post-68523","newsletter-tool","type-newsletter-tool","status-publish","hentry"],"meta_box":{"modal_insert":[],"script_after_tagmanager":"","cl_title":"","cl_subtitle":"","cl_lp":[],"cb_func_layouts":[{"cb_func_select_block":"cb_func_faq","cb_func_t":{"cb_func_t_txt":"The unsubscribe rate\u2014just like the<a href=\"\/en\/newsletter-tool\/newsletter-reporting\/newsletter-bounce-management\/\" target=\"_blank\" rel=\"noopener\">bounce rate<\/a>\u2014is a key metric in email marketing and is considered an indicator of your newsletter\u2019s quality. Here, too, the lower the rate, the better!\r\n<ul>\r\n \t<li>\u201cUnsubscribes\u201d refers to the absolute number of newsletter recipients who unsubscribed after receiving an email.<\/li>\r\n \t<li>The \u201cunsubscribe rate\u201d indicates the percentage of unsubscribes relative to the total number of newsletter recipients.<\/li>\r\n<\/ul>","cb_func_t_btn":{"cb_func_t_btn_select_url":"modal","cb_func_t_btn_txt":"Create a Newsletter Now","cb_func_t_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-white"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_nav_title":"What is the newsletter unsubscribe rate?","cb_func_faq_title":"What is the newsletter unsubscribe rate?","cb_func_faq_txt":"<div class=\"mb2\">The newsletter unsubscribe rate is<strong>the percentage of unsubscribes relative to the number of emails delivered<\/strong>in a mailing. Along with the open rate, click-through rate, and bounce rate, it is one of the key KPIs in newsletter reporting.<\/div>\r\n<div class=\"mb2\">With every unsubscription, your mailing list shrinks. The unsubscription rate is therefore, much like the bounce rate, one of the few metrics where<strong>the goal<\/strong>is to keep the<strong>value<\/strong>as<strong>low<\/strong>as possible. It\u2019s important to make this distinction: The unsubscribe rate only includes active unsubscribes, not the automatic removal of undeliverable addresses via bounce management.<\/div>\r\n<ul>\r\n \t<li><em>Unsubscribes<\/em>indicate, in absolute numbers, how many newsletter recipients unsubscribed after a mailing.<\/li>\r\n \t<li>The<em>unsubscribe rate<\/em>indicates the percentage of unsubscribes relative to the total number of emails delivered.<\/li>\r\n<\/ul>","cb_func_faq_item":[{"cb_func_faq_item_title":"How is the unsubscribe rate calculated?","cb_func_faq_item_txt":"You can calculate the unsubscribe rate using this formula:\r\n\r\n<strong>Unsubscribe rate (%) = Unsubscribes \/ Number of emails delivered \u00d7 100<\/strong>\r\n\r\n<strong>Example: You<\/strong>send a newsletter to 10,000 recipients. 100 emails bounce back, and 20 recipients perform unsubscribes.\r\n\r\n20 \/ (10,000 \u2212 100) \u00d7 100 = 0.20% unsubscribe rate\r\n\r\nIn CleverReach, you don\u2019t have to do the math yourself: The unsubscribe rate is automatically displayed in<a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/newsletter-reporting\/\">the reporting<\/a>for each mailing."},{"cb_func_faq_item_title":"What is a good unsubscribe rate?","cb_func_faq_item_txt":"There is no universally \u201cgood\u201d unsubscribe rate. It depends heavily on the industry, content type, sending frequency, and the origin of your contacts. The following guidelines will help you assess your numbers:\r\n<ul>\r\n \t<li>Below 0.3%: Very good\u2014strong content fit<\/li>\r\n \t<li>0.3\u20130.6%: Normal range<\/li>\r\n \t<li>0.6\u20131.0%: Monitor\u2014review segments and frequency<\/li>\r\n \t<li>Above 1.0%: High \u2013 unmet expectations or too high a frequency<\/li>\r\n<\/ul>\r\nWhat matters less is the individual value than the trend over several newsletters. A one-time outlier may be due to the topic or timing, while a rising trend points to structural causes."}],"cb_func_faq_bg_color":"bg-white"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"View Unsubscribes and Unsubscribe Rates in CleverReach Reporting","cb_func_ti_title":"View Unsubscribes and Unsubscribe Rates in CleverReach Reporting","cb_func_ti_txt":"In CleverReach, you can view unsubscribes in two ways:\r\n<ul>\r\n \t<li><strong>Per mailing in the report:<\/strong>\r\nOpen the reporting section and select the desired mailing. In the detailed view, you\u2019ll see both the unsubscribe rate and the absolute number of unsubscribes\u2014along with all other KPIs such as delivery, open, and click-through rates.<\/li>\r\n \t<li><strong>Via the recipient list:<\/strong>\r\nYou can easily filter your recipient list for inactive contacts. In the recipient profile, you\u2019ll see both the sign-up date and the date of unsubscription. For further analysis, you can also create a segment for unsubscribes.<\/li>\r\n<\/ul>\r\n<strong>Tip:<\/strong>Use the<a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/newsletter-reporting\/\">comparison feature in reporting<\/a>to view two newsletters side by side and see if the unsubscribe rate is improving across your campaigns.","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Analyze the Newsletter Now","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["141285"],"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Interpreting the Unsubscribe Rate in the Context of Other KPIs","cb_func_ti_title":"Interpreting the Unsubscribe Rate in the Context of Other KPIs","cb_func_ti_txt":"<div class=\"txt animation-complete\">\r\n\r\nThe unsubscribe rate is most meaningful when viewed in conjunction with other metrics. Think of it as an early warning system:\r\n<ul>\r\n \t<li>If the unsubscribe rate is rising while open rates and click-through rates are falling, then your content no longer meets your recipients\u2019 expectations.<\/li>\r\n \t<li>Are spam complaints increasing at the same time? This is significantly more damaging to your reputation and deliverability than regular unsubscribes. Spam complaints should remain very low over the long term (well below 0.1%).<\/li>\r\n \t<li>High bounce rate with a low unsubscribe rate? Then the problem likely lies with list quality rather than the content.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<div class=\"url\">\r\n<div class=\"label\"><\/div>\r\n<\/div>","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Analyze the Newsletter Now","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["134296"],"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"txt_img","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Legally compliant and technically sound unsubscribes","cb_func_ti_title":"Legally compliant and technically sound unsubscribes","cb_func_ti_txt":"A simple unsubscription option isn\u2019t just a legal requirement\u2014it also protects your deliverability. Subscribers who can\u2019t perform a proper unsubscription are more likely to click \u201cSpam,\u201d which damages your reputation far more than a regular unsubscription.\r\n\r\nCleverReach automatically handles a simple, legally compliant newsletter unsubscription process:\r\n<ul>\r\n \t<li>A clearly visible unsubscribe link in the footer of every email<\/li>\r\n \t<li>Unsubscribes take effect immediately<\/li>\r\n \t<li>Single or confirmed opt-out<\/li>\r\n \t<li>Accurate tracking of all unsubscribes<\/li>\r\n<\/ul>\r\nThis keeps your mailing lists up-to-date, legally compliant, and highly deliverable\u2014without any extra effort on your part.","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Analyze the Newsletter Now","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["141291"],"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Why Do Recipients Perform Unsubscribes? The Most Common Reasons","cb_func_ti_title":"Why Do Recipients Perform Unsubscribes? The Most Common Reasons","cb_func_ti_txt":"Unsubscribes are completely normal to a certain extent. Virtually every email campaign results in a slight decrease in the size of your mailing list. Therefore, view unsubscribes as a signal that you can use to specifically address and improve the underlying causes. Common reasons for unsubscribes include:\r\n<ul>\r\n \t<li>too frequent mailings<\/li>\r\n \t<li>uninteresting or irrelevant content (e.g., due to a lack of personalization)<\/li>\r\n \t<li>an overloaded inbox and too many newsletter subscriptions<\/li>\r\n \t<li>Subscription was only made because of a one-time offer or discount<\/li>\r\n \t<li>changes in the recipient\u2019s life circumstances<\/li>\r\n \t<li>Design and layout issues (poor readability, mobile view)<\/li>\r\n<\/ul>","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Analyze the Newsletter Now","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["141180"],"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"txt_img","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_html","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_html":"<section class=\"ht-tabs ph1 pv4 bg-transparent\">\r\n<div class=\"mw9 center\">\r\n<div class=\"mw7 center tc\">\r\n<h2 class=\"mb3-m\">Reducing the Unsubscribe Rate \u2013 7 Effective Strategies<\/h2>\r\n<\/div>\r\n<div class=\"df flex-wrap nl1 nr1\">\r\n<div class=\"df w-50-m pa075\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<h3 class=\"ma0\">Increase Relevance<\/h3>\r\n<\/div>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Segment and personalize your newsletters so that each target audience receives relevant content.<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"df w-50-m pa075\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<h3 class=\"ma0\">Optimize Frequency<\/h3>\r\n<\/div>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Test sending frequencies and avoid over-emailing. For example, exclude recipients from your regular newsletter while they\u2019re in a welcome automation sequence.<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"df w-50-m pa075\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<h3 class=\"ma0\">Use profile management<\/h3>\r\n<\/div>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Let recipients choose topics and frequency instead of performing complete unsubscribes.<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"df w-50-m pa075\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<h3 class=\"ma0\">Set expectations at sign-up<\/h3>\r\n<\/div>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Clearly communicate what content will be sent and how often right at sign-up.<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"df w-50-m pa075\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<h3 class=\"ma0\">Launch a reactivation campaign<\/h3>\r\n<\/div>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Bring back inactive contacts with targeted win-back emails before they experience unsubscribes.<\/p>\r\n<\/div>\r\n<\/div>\r\n<div class=\"df w-50-m pa075\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<h3 class=\"ma0\">Maintain your mailing list<\/h3>\r\n<\/div>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Regularly remove inactive (i.e., non-engaging) and undeliverable recipient addresses to maintain a clean, engaged list.<\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>","cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Analyze Unsubscribes and Unsubscribe Rates with CleverReach","cb_func_ti_title":"Analyze Unsubscribes and Unsubscribe Rates with CleverReach","cb_func_ti_txt":"Ready to get started? Simply choose the<a href=\"https:\/\/www.cleverreach.com\/en\/plans-and-pricing\/\">price plan<\/a>that best fits your needs from our<a href=\"https:\/\/www.cleverreach.com\/en\/plans-and-pricing\/\">options<\/a>. Send an unlimited number of newsletters to your subscribers under a flat-rate plan, or purchase a fixed email quota.\r\n<ul class=\"list-checkmark-circle-before\">\r\n \t<li>No setup fee<\/li>\r\n \t<li>German-speaking support team<\/li>\r\n \t<li>Detailed instructions, helpful video tutorials, and inspiring articles<\/li>\r\n<\/ul>","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal","cb_func_ti_btn_txt":"Find the Right Price Plan"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"modal","cb_func_ti_btn2_txt":"Try it for free","cb_func_ti_btn2_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_img":["133201"],"cb_func_ti_bg_color":"bg-orange-light","cb_func_ti_layout":"txt_img","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_html","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_html":"<section class=\"ht-tabs ph1 pv4 bg-transparent\">\r\n<div class=\"mw9 center\">\r\n<div class=\"mw7 center tc\">\r\n<h2 class=\"mb3-m\">Get More Out of Your Newsletter Reporting<\/h2>\r\n<div class=\" mb2\">\r\n<\/div>\r\n<\/div>\r\n<div class=\"df flex-wrap nl1 nr1\">\r\n<div class=\"df w-33-m pa075\">\r\n<a href=\"https:\/\/support.cleverreach.com\/hc\/de\/sections\/200838891-Reports-Analysen\/\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<i class=\"fa-brands fa-youtube df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Free Help Center<\/h3>\r\n<\/div>\r\n<p class=\"lh-title mb050 fw5 orange\">Helpful Guides<\/p>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Learn how to analyze your newsletters using our reports with step-by-step guides.<\/p>\r\n<\/div>\r\n<\/a>\r\n<\/div>\r\n<div class=\"df w-33-m pa075\">\r\n<a href=\"https:\/\/www.cleverreach.com\/en\/push-magazin\/newsletter-reporting-tracking\/\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<i class=\"fa-light fa-life-ring df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Inspiring Tips<\/h3>\r\n<\/div>\r\n<p class=\"lh-title mb050 fw5 orange\">Articles in PUSH Magazine<\/p>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Read exciting tips on newsletter reporting and the most important KPIs in our email marketing magazine.<\/p>\r\n<\/div>\r\n<\/a>\r\n<\/div>\r\n<div class=\"df w-33-m pa075\">\r\n<a href=\"https:\/\/www.cleverreach.com\/en\/seminars\/\">\r\n<div class=\"w-100 pa1 bg-white br2\">\r\n<div class=\"df mb075 items-center\">\r\n<i class=\"fa-light fa-star df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Seminars<\/h3>\r\n<\/div>\r\n<p class=\"lh-title mb050 fw5 orange\">Dive into the world of reporting<\/p>\r\n<p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">In our free training sessions, you\u2019ll learn how to create and analyze newsletters with CleverReach.<\/p>\r\n<\/div>\r\n<\/a>\r\n<\/div>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/section>","cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_faq","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_nav_title":"Frequently Asked Questions About Newsletter Unsubscribe Rates","cb_func_faq_title":"Frequently Asked Questions About Newsletter Unsubscribe Rates","cb_func_faq_item":[{"cb_func_faq_item_title":"What is a good unsubscribe rate for newsletters?","cb_func_faq_item_txt":"An unsubscribe rate below 0.3% is considered very good; 0.3\u20130.6% is considered normal. At 0.6% or higher, you should review your content, personalization, and frequency; above 1.0%, there is a clear need for action. These guidelines vary by industry."},{"cb_func_faq_item_title":"How do I calculate the unsubscribe rate?","cb_func_faq_item_txt":"Divide the number of unsubscribes by the number of emails delivered (emails sent minus bounces) and multiply the result by 100. In CleverReach, this is done automatically for each mailing and is displayed in the reports."},{"cb_func_faq_item_title":"How many unsubscribes are normal?","cb_func_faq_item_txt":"Unsubscribes are a natural part of any email campaign. A mailing list shrinks slightly with every mailing. As long as the unsubscribe rate remains within the normal range (below 0.6%) and does not increase significantly, this is not a cause for concern."},{"cb_func_faq_item_title":"Is a high unsubscribe rate a bad thing?","cb_func_faq_item_txt":"A consistently high unsubscribe rate is a warning sign of unmet expectations, excessive email frequency, or inappropriate content. One-time outliers, on the other hand, are often due to the subject matter or timing."},{"cb_func_faq_item_title":"Why do newsletter subscribers perform unsubscribes?","cb_func_faq_item_txt":"The most common reasons are too frequent emails, lack of relevance, an overflowing inbox, and sign-ups that were made solely because of a one-time offer."},{"cb_func_faq_item_title":"Where can I view unsubscribes in CleverReach?","cb_func_faq_item_txt":"Unsubscribes are displayed in CleverReach in the reporting section (by newsletter) and in the recipient list using the \"inactive\" filter (for the entire list)."}],"cb_func_faq_bg_color":"bg-white"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}}],"hero_tti_preline_txt":"","hero_tti_title":"Unsubscribe rates and unsubscribes","hero_tti_subtitle":"Improve the quality of your newsletters with these KPIs","hero_tti_txt":"<h2>Analyzing newsletter unsubscribe rates<\/h2>\n<p><strong>The smaller, the better<\/strong><br \/>\nA low unsubscribe rate is a sign of successful newsletters.<\/p>\n<p><strong>Individual reports<\/strong><br \/>\nAnalyze the unsubscribe rate of individual newsletters.<\/p>\n<p><strong>Segment all unsubscribes<\/strong><br \/>\nUse segments to display all recipients who have unsubscribed since a certain date.<\/p>\n","hero_tti_img":[{"width":128,"height":64,"file":"2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach.png","filesize":27973,"sizes":{"blog-img-hero-medium":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-800x400.png","width":800,"height":400,"mime-type":"image\/png","filesize":17401,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-800x400.png"},"blog-img-grid-full":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-720x480.png","width":720,"height":480,"mime-type":"image\/png","filesize":15729,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-720x480.png"},"blog-img-grid-medium":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-540x360.png","width":540,"height":360,"mime-type":"image\/png","filesize":10280,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-540x360.png"},"blog-img-grid-small":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-360x240.png","width":360,"height":240,"mime-type":"image\/png","filesize":5670,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-360x240.png"},"hero-shape-full":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-720x640.png","width":720,"height":640,"mime-type":"image\/png","filesize":21118,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-720x640.png"},"hero-shape-medium":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-540x480.png","width":540,"height":480,"mime-type":"image\/png","filesize":15011,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-540x480.png"},"content-img-large":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-1000x500.png","width":1000,"height":500,"mime-type":"image\/png","filesize":24345,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-1000x500.png"},"content-img-medium":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-720x360.png","width":720,"height":360,"mime-type":"image\/png","filesize":14475,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-720x360.png"},"content-img-small":{"file":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-540x270.png","width":540,"height":270,"mime-type":"image\/png","filesize":9812,"url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-540x270.png"}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[]},"ID":"89952","name":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach.png","path":"\/home\/cleverreach\/public_html\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach.png","url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach.png","full_url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach.png","title":"email-subscribe-and-unsubcribe-rate-hero-en-cleverreach","caption":"","description":"","alt":"Email Subscribe and Unsubscribe Rate CleverReach","srcset":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach.png 1440w, https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-800x400.png 800w, https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-1000x500.png 1000w, https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-720x360.png 720w, https:\/\/www.cleverreach.com\/wp-content\/uploads\/2023\/08\/email-subscribe-and-unsubcribe-rate-hero-en-cleverreach-540x270.png 540w"}],"hero_tti_richtext":"","hero_tti_img_wireminds_shortcode":"","hero_tti_img_offset":"1","hero_tti_img_rb":"1","hero_tti_bullets":[],"hero_tti_translation_protect":"0","hero_ti_preline_txt":"","hero_ti_title":"","hero_ti_title_h1":"Newsletter Unsubscribe Rate in Reporting","hero_ti_txt":"<p style=\"text-align: left\">The unsubscribe rate shows you how well your content, frequency, and your recipients\u2019 expectations align. In CleverReach\u2019s<a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/newsletter-reporting\/\">newsletter reporting<\/a>, you can view unsubscribes and the unsubscribe rate for each mailing in real time.<\/p>\n<ul class=\"list-checkmark-cr\">\n<li style=\"text-align: left\"><strong>Track Unsubscribes in Real Time<\/strong><br \/>\nSee how many recipients have unsubscribed immediately after sending.<\/li>\n<li style=\"text-align: left\"><strong>Automatically Calculated Unsubscribe Rate<br \/>\n<\/strong>CleverReach automatically calculates the unsubscribe rate for each newsletter\u2014no manual calculations required.<\/li>\n<li style=\"text-align: left\"><strong>Legally compliant unsubscribes<\/strong><br \/>\nUnsubscribes are already integrated into the template in GDPR-compliant fashion.<\/li>\n<\/ul>\n","hero_ti_btn":{"hero_ti_btn_select_url":"modal","hero_ti_btn_txt":"Try it for free now","hero_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"hero_ti_btn2":{"hero_ti_btn2_select_url":"internal"},"hero_ti_img":[{"width":1400,"height":1200,"file":"2026\/07\/cleverreach-abmelderate-hero-klein.png","filesize":293162,"sizes":{"blog-img-hero-full":{"file":"cleverreach-abmelderate-hero-klein-1400x720.png","width":1400,"height":720,"mime-type":"image\/png","filesize":226147},"blog-img-hero-medium":{"file":"cleverreach-abmelderate-hero-klein-800x400.png","width":800,"height":400,"mime-type":"image\/png","filesize":78559},"blog-img-grid-full":{"file":"cleverreach-abmelderate-hero-klein-720x480.png","width":720,"height":480,"mime-type":"image\/png","filesize":82202},"blog-img-grid-medium":{"file":"cleverreach-abmelderate-hero-klein-540x360.png","width":540,"height":360,"mime-type":"image\/png","filesize":50539},"blog-img-grid-small":{"file":"cleverreach-abmelderate-hero-klein-360x240.png","width":360,"height":240,"mime-type":"image\/png","filesize":24463},"hero-shape-full":{"file":"cleverreach-abmelderate-hero-klein-720x640.png","width":720,"height":640,"mime-type":"image\/png","filesize":93444},"hero-shape-medium":{"file":"cleverreach-abmelderate-hero-klein-540x480.png","width":540,"height":480,"mime-type":"image\/png","filesize":57083},"content-img-large":{"file":"cleverreach-abmelderate-hero-klein-1000x857.png","width":1000,"height":857,"mime-type":"image\/png","filesize":159426},"content-img-medium":{"file":"cleverreach-abmelderate-hero-klein-720x617.png","width":720,"height":617,"mime-type":"image\/png","filesize":89076},"content-img-small":{"file":"cleverreach-abmelderate-hero-klein-540x463.png","width":540,"height":463,"mime-type":"image\/png","filesize":54715}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[],"alt":""},"ID":"141186","name":"cleverreach-abmelderate-hero-klein.png","path":"\/home\/cleverreach\/public_html\/wp-content\/uploads\/2026\/07\/cleverreach-abmelderate-hero-klein.png","url":"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2026\/07\/cleverreach-abmelderate-hero-klein.png","title":"cleverreach-abmelderate-hero-klein"}],"hero_ti_gfx":[],"hero_ti_shape":"","hero_ti_richtext":"","hero_ti_bullets":[],"hero_ti_img_wireminds_shortcode":"","hero_ti_translation_protect":"0","cr_translation_protect":"0"},"_links":{"self":[{"href":"https:\/\/www.cleverreach.com\/en\/wp-json\/wp\/v2\/newsletter-tool\/68523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cleverreach.com\/en\/wp-json\/wp\/v2\/newsletter-tool"}],"about":[{"href":"https:\/\/www.cleverreach.com\/en\/wp-json\/wp\/v2\/types\/newsletter-tool"}],"up":[{"embeddable":true,"href":"https:\/\/www.cleverreach.com\/en\/wp-json\/wp\/v2\/newsletter-tool\/68525"}],"wp:attachment":[{"href":"https:\/\/www.cleverreach.com\/en\/wp-json\/wp\/v2\/media?parent=68523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}