{"id":68522,"date":"2022-06-08T12:46:45","date_gmt":"2022-06-08T12:46:45","guid":{"rendered":"https:\/\/www.cleverreach.com\/newsletter-tool\/newsletter-bounce-management\/"},"modified":"2024-08-07T10:06:14","modified_gmt":"2024-08-07T09:06:14","slug":"newsletter-bounce-management","status":"publish","type":"newsletter-tool","link":"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/newsletter-reporting\/newsletter-bounce-management\/","title":{"rendered":"Newsletter Bounce Management"},"parent":68525,"menu_order":0,"template":"","class_list":["post-68522","newsletter-tool","type-newsletter-tool","status-publish","hentry"],"meta_box":{"modal_insert":[],"script_after_tagmanager":"","cl_title":"","cl_subtitle":"","cl_lp":[],"cb_func_layouts":[{"cb_func_select_block":"cb_func_t","cb_func_t":{"cb_func_t_nav_title":"What is a 'bounce rate'?","cb_func_t_title":"What is a 'bounce rate'?","cb_func_t_txt":"<ul>\r\n \t<li>The <strong>bounce rate<\/strong> is an important figure in email marketing. It\u2019s the percentage of emails that can\u2019t be delivered in relation to all sent emails.<\/li>\r\n \t<li>If an email doesn\u2019t reach one of your subscribers, an automated notification is triggered.<\/li>\r\n \t<li>Bounces are identified for each mailing and shown in your report. It\u2019s perfectly normal that you\u2019ll always have some bounces for every mailing. The more contacts you have on your mailing list, the more bounces you\u2019ll have.<\/li>\r\n \t<li>You can draw conclusions from the bounce rate to the quality of your mailing list.<\/li>\r\n \t<li>CleverReach helps you to keep your lists clear off bounces which protects your reputation as a sender. Find more on that topic under \u201cAutomatic bounce management\u201d.<\/li>\r\n<\/ul>","cb_func_t_btn":{"cb_func_t_btn_select_url":"modal","cb_func_t_btn_txt":"Create Newsletter","cb_func_t_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-white"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_cta_banner","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_title":"Get started today - with CleverReach!","cb_func_cta_banner_txt":"Curious? Then simply try out our newsletter tool online - no download required! Create an account and test the CleverReach Newsletter Editor for free!","cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"modal","cb_func_cta_banner_btn_txt":"Create Newsletter","cb_func_cta_banner_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_np","cb_func_np":{"cb_func_np_title":"Advantages and benefits of multi-level bounce management","cb_func_np_subtitle":"Tips & Tricks"},"cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Difference between hard and soft bounces","cb_func_ti_title":"Difference between hard and soft bounces","cb_func_ti_txt":"If a newsletter can\u2019t be delivered, our system receives an error message. It is differentiated between a current and a permanent bounce which tells us whether it is a soft or hard bounce.\r\n<ul>\r\n \t<li>A <strong>soft bounce<\/strong> is a temporary problem \u2013 the address can\u2019t be contacted because of a full inbox or an out-of-office message.<\/li>\r\n \t<li>A <strong>hard bounce<\/strong> can\u2019t be contacted permanently because the email address or inbox don\u2019t exist (anymore).<\/li>\r\n<\/ul>","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Create Newsletter","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["90046"],"cb_func_ti_bg_color":"bg-white","cb_func_ti_layout":"txt_img","cb_func_ti_t_layout":"top","cb_func_ti_img_offset":"1","cb_func_ti_img_rb":"1"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Why soft and hard bounces are treated differently","cb_func_ti_title":"Why soft and hard bounces are treated differently","cb_func_ti_txt":"Depending on the kind of bounce they are blocked for a different period of time. CleverReach does that for you automatically:\r\n<ul>\r\n \t<li><strong>Soft bounce:<\/strong> will be blocked for a month after the delivery attempt. The address exists but there is a temporary problem that leads to a bounce. If that error is fixed, the next delivery will be successful.<\/li>\r\n \t<li><strong>Hard bounce<\/strong>: will be blocked after the unsuccessful delivery for one year. It won\u2019t work to send the email once again, as the email address doesn\u2019t exist.<\/li>\r\n<\/ul>\r\nDo you want to see your bounces? No problem! Just go to the respective list and set the filter to \u201cbounces\u201d. Bounce addresses are marked with a blue spot. After the expiration of the blocking period, the addresses will be re-activated automatically.\r\n\r\n<strong>Tip<\/strong>: Delete or deactivate bounce addresses, as the majority probably won\u2019t be available in the future.","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Create Newsletter","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["90034"],"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"top","cb_func_ti_img_offset":"1","cb_func_ti_img_rb":"1"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_it","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_nav_title":"Multi-level bounce management: your advantages","cb_func_it_title":"Multi-level bounce management: your advantages","cb_func_it_img":["70497"],"cb_func_it_txt":"<div class=\"block block-itst block-gray-light\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-lg-10 col-lg-offset-1\">\r\n<div class=\"columnize-2\">\r\n\r\nA high bounce rate has a negative impact on your reputation as a sender. Incorrect addresses are characteristic for spam senders and some email clients will automatically mark you as spam when you have a high bounce rate. This leads to more of your newsletters ending up in spam folders, which negatively influences your delivery rate.\r\n\r\nIn this context:\r\n<ul>\r\n \t<li>Soft bounces \u2013 emails that can\u2019t be delivered temporarily \u2013 have an influence on your delivery rate. There will be up to three delivery attempts.<\/li>\r\n \t<li>Hard bounces have an impact on your reputation as a sender. Spammers often use huge mailing lists with lots of non-existent or verified addresses that they contact repeatedly although they get bounce notifications. To not end up on a blacklist as a spammer, CleverReach blocks respective contacts right after the first failed delivery attempt.<\/li>\r\n<\/ul>\r\n<strong>Conclusion:<\/strong>\r\n\r\nBy differentiating between soft and hard bounces, on the one hand, temporarily unavailable contacts will be blocked for a short time, on the other hand, invalid contacts will be blocked long enough to protect your reputation as a sender.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","cb_func_it_btn":{"cb_func_it_btn_select_url":"modal","cb_func_it_btn_txt":"Create Newsletter","cb_func_it_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_it_bg_color":"bg-white"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_it","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_nav_title":"Tips & Tricks","cb_func_it_title":"Tips & Tricks","cb_func_it_img":["90024"],"cb_func_it_txt":"Surely, you\u2019ll wonder how it\u2019s possible that you have bounces in your mailing list. All of your subscribers have registered for your newsletter via DOI (Double-Opt-In). Why do some addresses produce error messages? The explanation is simple:\r\n\r\nSoft bounces emerge, when your subscriber has temporary problems with their email address. In this case, you didn\u2019t cause the problem, the subscriber has problems with their inbox. It could be, for example, that their inbox is full. It depends on the email provider how much emails you can store in your inbox. If the storage is used up, no new emails can be delivered until the subscribers make space for them. Out-of-office messages also produce soft bounces.\r\n\r\n<strong>Hard bounces<\/strong> appear because the email address doesn\u2019t exist. But how do invalid addresses sneak their way into your mailing list? There are many reasons:\r\n<ul>\r\n \t<li>Your subscriber has made some typos. Scrambled letters can happen quickly and lead to undeliverable newsletters.<\/li>\r\n \t<li>The same can happen to one of your supporters who mistypes the email address into your CRM and which is then used for your newsletter delivery (preconditioned, you have the subscriber\u2019s consent). If you correct the mistake, make sure this also happens in the CRM, as otherwise the wrong address could be imported again and again.<\/li>\r\n \t<li>Your subscriber has a new email address and simply deleted the old one.<\/li>\r\n<\/ul>","cb_func_it_btn":{"cb_func_it_btn_select_url":"modal","cb_func_it_btn_txt":"Create Newsletter","cb_func_it_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_it_bg_color":"bg-transparent","cb_func_it_img_rb":"1"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Good to know","cb_func_ti_title":"Good to know","cb_func_ti_txt":"Ready to get started? All you have to do is choose the right <a href=\"\/en\/plans-and-pricing\/\">price plan<\/a> for your needs. 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