{"id":68516,"date":"2022-06-08T12:15:50","date_gmt":"2022-06-08T12:15:50","guid":{"rendered":"https:\/\/www.cleverreach.com\/newsletter-tool\/personalized-newsletters\/"},"modified":"2026-04-30T15:30:26","modified_gmt":"2026-04-30T13:30:26","slug":"personalized-newsletters","status":"publish","type":"newsletter-tool","link":"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/sending-newsletters\/personalized-newsletters\/","title":{"rendered":"Personalized newsletter"},"parent":68520,"menu_order":0,"template":"","class_list":["post-68516","newsletter-tool","type-newsletter-tool","status-publish","hentry"],"meta_box":{"modal_insert":["form-productdemo"],"script_after_tagmanager":"","cl_title":"","cl_subtitle":"","cl_lp":[],"cb_func_layouts":[{"cb_func_select_block":"cb_func_html","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_html":"<section class=\"ph1 pt4 pb4 bg-white\">\r\n <div class=\"tc\">\r\n <h2>Increase Newsletter Relevance with Personalized Emails<\/h2>\r\n <\/div>\r\n  <div class=\"mw9 center df flex-wrap justify-center tc\">\r\n  <div class=\"df flex-column w-33-m mb2 pa2\">\r\n  <i class=\"fa-light fa-wand-magic-sparkles mb2 f-2 center\"><\/i>\r\n  <h3>Get Noticed<\/h3>\r\n  <p class=\"flex-grow-1\">Personalized emails are more visible in the inbox. <\/p>\r\n  <\/div>\r\n  <div class=\"df flex-column w-33-m mb2 pa2\">\r\n  <i class=\"fa-light fa-handshake mb2 f-2 center\"><\/i>\r\n  <h3>Build Trust<\/h3>\r\n  <p class=\"flex-grow-1\">Addressing your readers by name strengthens customer relations. <\/p>\r\n  <\/div>\r\n  <div class=\"df flex-column w-33-m mb2 pa2\">\r\n  <i class=\"fa-light fa-hand-holding-circle-dollar mb2 f-2 center\"><\/i>\r\n  <h3>Increase Conversions<\/h3>\r\n  <p class=\"flex-grow-1\">Interest-targeted content and products get more clicks.<\/p>\r\n  <\/div>\r\n  <\/div>\r\n <\/section>","cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_testimonials","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"8","cb_func_test_bg_color":"half_bg_v4","cb_func_test_bd_color_top":"bt--white","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_tit","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Mit personalisierter Anrede zu h\u00f6herer \u00d6ffnungsrate","cb_func_ti_title":"Mit personalisierter Anrede zu h\u00f6herer \u00d6ffnungsrate","cb_func_ti_txt":"<div class=\"block block-gray-light block-featurelist\">\r\n<div class=\"container\">\r\n<div class=\"row\">\r\n<div class=\"col-md-5 col-md-push-1 feature-text\">\r\n<ul>\r\n \t<li>Um pers\u00f6nliche Daten wie beispielsweise die passende Anrede und den Namen Ihres Empf\u00e4ngers in Ihr Anschreiben einzuf\u00fcgen, nutzen Sie\u00a0<strong>Platzhalter<\/strong>. Diese werden beim Versand mit den entsprechenden Empf\u00e4ngerdaten bef\u00fcllt.<\/li>\r\n \t<li>Damit diese Daten automatisch hinterlegt werden, m\u00fcssen diese Daten nat\u00fcrlich vorhanden sein. F\u00fcr die personalisierte Ansprache ben\u00f6tigen Sie Anrede, Vorname und Nachname. Prinzipiell k\u00f6nnen Sie beliebig viele weitere Informationen verwenden, um Ihren Newsletter zu personalisieren.<\/li>\r\n \t<li>Voraussetzung: definieren Sie ein Datenfeld und haben Sie die entsprechenden Informationen dort eingetragen.<\/li>\r\n \t<li>F\u00fcr die Personalisierung sind die meisten Felder im CleverReach Drag &amp; Drop Editor ausw\u00e4hlbar. Sie finden die M\u00f6glichkeiten unter \u201eTags\u201c.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"block block-white block-featurelist\"><\/div>","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Jetzt Newsletter erstellen","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["70086"],"cb_func_ti_bg_color":"bg-white","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"top","cb_func_ti_img_offset":"1","cb_func_ti_img_rb":"1"},"cb_func_tit":{"cb_func_tit_nav_title":"Increase Open Rates with Personalized Emails","cb_func_tit_title":"Increase Open Rates with Personalized Emails","cb_func_tit_tab":[{"cb_func_tit_tab_nav_title":"Personal Approach","cb_func_tit_tab_title":"Address Recipients By Their Name","cb_func_tit_tab_txt":"You don\u2019t want to be another random email in somebody\u2019s inbox? Go beyond words by addressing your recipients by name in your newsletters. It creates a feeling of <strong>intimacy and closeness<\/strong>.\r\n\r\nGive your readers the feeling of being recognized. Use personalized placeholders in the newsletter editor to increase the <strong><a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/newsletter-reporting\/email-open-and-click-rate\/\">open rate<\/a> of your emails<\/strong>.","cb_func_tit_tab_img":["110583"],"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"modal","cb_func_tit_tab_btn_txt":"Personalize newsletter","cb_func_tit_tab_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_tit_tab_layout":"txt_img"},{"cb_func_tit_tab_nav_title":"How it Works","cb_func_tit_tab_title":"Use Placeholders in Drag-and-Drop Editor","cb_func_tit_tab_txt":"You can find placeholders for personally addressing your readers directly in our <a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/creating-and-designing-newsletters\/newsletter-editor\/\">Newsletter Editor<\/a> in the dialog box of a text element. You can personalize the subject line or any other text element in your emails.\r\n\r\nIn addition to the name, you can use any existing data field containing information about your recipients as a placeholder.\r\n\r\nCheck out our help center to learn more on how to <a href=\"https:\/\/support.cleverreach.de\/hc\/de\/articles\/360020682999\" target=\"_blank\" rel=\"noopener\">use placeholders in our Newsletter Editor<\/a>.","cb_func_tit_tab_img":["122362"],"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"modal","cb_func_tit_tab_btn_txt":"Personalize newsletter","cb_func_tit_tab_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_tit_tab_layout":"txt_img"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_tit","cb_func_t":{"cb_func_t_nav_title":"Platzhalter nutzen: HTML-Editor","cb_func_t_title":"Platzhalter nutzen: HTML-Editor","cb_func_t_txt":"Auch im HTML-Editor k\u00f6nnen Sie\u00a0<strong>Platzhalter<\/strong>\u00a0einf\u00fcgen, diese finden Sie unter \u201ePlatzhalter\u201c.\r\n\r\nIm HTML-Editor k\u00f6nnen nicht alle Variablen ausgew\u00e4hlt werden. Eine Liste mit den g\u00e4ngigsten Datenbankfeldern finden Sie in unseren\u00a0<a href=\"https:\/\/support.cleverreach.de\/hc\/de\/articles\/202372531-Personalisierung-und-Platzhalter-in-Ihren-Mailings\" target=\"_blank\" rel=\"noopener\">Support-Seiten<\/a>. Sie k\u00f6nnen die dort aufgef\u00fchrten Variablen einfach kopieren und in Ihr Mailing einsetzen. Bitte beachten Sie, dass die Variablen immer in Gro\u00dfbuchstaben in geschweiften Klammern stehen m\u00fcssen.\u00a0Falls nicht alle Datenbankfelder einen Eintrag haben, k\u00f6nnen Sie die Personalisierung variieren, damit diese Stelle im Newsletter nicht einfach leer bleibt.\r\n\r\n<strong>Tipp:<\/strong>\u00a0alle Empf\u00e4nger sollen pers\u00f6nlich angesprochen werden, wenn der Eintrag \u201e<em>Name<\/em>\u201c aber fehlt, k\u00f6nnen Sie die Anrede durch eine neutrale Gru\u00dfformel wie \u201e<em>Sehr geehrte Damen und Herren<\/em>\u201c ersetzen lassen. Nutzen Sie die \u201e<em>Wenn-dann-Funktion<\/em>\u201c. Die Anleitung finden Sie ebenfalls auf unseren\u00a0<a href=\"https:\/\/support.cleverreach.de\/hc\/de\/articles\/202372541\" target=\"_blank\" rel=\"noopener\">Support-Seiten<\/a>\u00a0unter \u201e<em>Wenn-dann-Funktion<\/em>\u00a0(IF-Else Anleitung)\u201c.","cb_func_t_btn":{"cb_func_t_btn_select_url":"modal","cb_func_t_btn_txt":"Jetzt Newsletter erstellen","cb_func_t_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_t_layout":"col-50","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Machen Sie jeden Newsletter so einzigartig wie Ihre Empf\u00e4nger","cb_func_ti_title":"Machen Sie jeden Newsletter so einzigartig wie Ihre Empf\u00e4nger","cb_func_ti_txt":"Auch im HTML-Editor k\u00f6nnen Sie\u00a0<strong>Platzhalter<\/strong>\u00a0einf\u00fcgen, diese finden Sie unter \u201ePlatzhalter\u201c.\r\n\r\nIm HTML-Editor k\u00f6nnen nicht alle Variablen ausgew\u00e4hlt werden. Eine Liste mit den g\u00e4ngigsten Datenbankfeldern finden Sie in unseren\u00a0<a href=\"https:\/\/support.cleverreach.de\/hc\/de\/articles\/202372531-Personalisierung-und-Platzhalter-in-Ihren-Mailings\" target=\"_blank\" rel=\"noopener\">Support-Seiten<\/a>. Sie k\u00f6nnen die dort aufgef\u00fchrten Variablen einfach kopieren und in Ihr Mailing einsetzen. Bitte beachten Sie, dass die Variablen immer in Gro\u00dfbuchstaben in geschweiften Klammern stehen m\u00fcssen.\u00a0Falls nicht alle Datenbankfelder einen Eintrag haben, k\u00f6nnen Sie die Personalisierung variieren, damit diese Stelle im Newsletter nicht einfach leer bleibt.\r\n\r\n<strong>Tipp:<\/strong>\u00a0alle Empf\u00e4nger sollen pers\u00f6nlich angesprochen werden, wenn der Eintrag \u201e<em>Name<\/em>\u201c aber fehlt, k\u00f6nnen Sie die Anrede durch eine neutrale Gru\u00dfformel wie \u201e<em>Sehr geehrte Damen und Herren<\/em>\u201c ersetzen lassen. Nutzen Sie die \u201e<em>Wenn-dann-Funktion<\/em>\u201c. Die Anleitung finden Sie ebenfalls auf unseren\u00a0<a href=\"https:\/\/support.cleverreach.de\/hc\/de\/articles\/202372541\" target=\"_blank\" rel=\"noopener\">Support-Seiten<\/a>\u00a0unter \u201e<em>Wenn-dann-Funktion<\/em>\u00a0(IF-Else Anleitung)\u201c.","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Jetzt Newsletter erstellen","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"txt_img","cb_func_ti_t_layout":"top"},"cb_func_tit":{"cb_func_tit_nav_title":"Make Each Newsletter as Unique as Your Recipients","cb_func_tit_title":"Make Each Newsletter as Unique as Your Recipients","cb_func_tit_tab":[{"cb_func_tit_tab_nav_title":"Display Options","cb_func_tit_tab_title":"Show and Hide Content Based on Interests","cb_func_tit_tab_txt":"The same newsletter content for everyone? Give your recipients the content they care about.\r\n\r\nWhether it's personalized product suggestions, regional news, or target-specific images, flexible display options allow you to create <strong>different variations of an element<\/strong> in your newsletter for different target groups and display them in a targeted manner.\r\n\r\nDrive greater <strong>engagement<\/strong> and increase the likelihood that your recipients will respond to your call-to-action buttons with customized content.","cb_func_tit_tab_img":["139991"],"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"modal","cb_func_tit_tab_btn_txt":"Personalize newsletter","cb_func_tit_tab_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_tit_tab_layout":"img_txt"},{"cb_func_tit_tab_nav_title":"How it Works","cb_func_tit_tab_title":"Personalize Editor Elements","cb_func_tit_tab_txt":"You will find display options for both text and image elements as well as buttons in our <a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/creating-and-designing-newsletters\/newsletter-editor\/\">Newsletter Editor<\/a>. Use the eye icon to set various visibility conditions for each content element in the display options:\r\n<ul>\r\n \t<li>always show (default setting)<\/li>\r\n \t<li>(does not) contain one or several selected tags<\/li>\r\n \t<li>a specific data field does (not) exist<\/li>\r\n<\/ul>\r\nBrowse our help center for more details on how to <a href=\"https:\/\/support.cleverreach.com\/hc\/en-us\/articles\/360021433180-Newsletter-Editor-How-can-I-set-my-recipients-to-receive-different-content-in-the-newsletter-Block-Personalization\" target=\"_blank\" rel=\"noopener\">personalize elements with display options<\/a>.","cb_func_tit_tab_img":["110559"],"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"modal","cb_func_tit_tab_btn_txt":"Personalize newsletter","cb_func_tit_tab_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_tit_tab_layout":"img_txt","cb_func_tit_tab_img_rb":"1"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Get to Know the People Behind the Email Address","cb_func_ti_title":"Get to Know the People Behind the Email Address","cb_func_ti_txt":"There\u2019s a story behind every single newsletter click. Gain valuable insight into the individual interests of your recipients by <strong>analyzing the click behavior<\/strong> on links in the newsletter and creating a precise profile of their preferences.\r\n\r\nLeverage collected customer knowledge to create interest-based <a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/managing-newsletter-recipients\/segmenting-newsletter-recipient-lists\/\">segments<\/a> that serve as the basis for highly relevant, personalized emails. Every email you send becomes a personalized message that helps <strong>keep recipients engaged<\/strong>.","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Personalize newsletter","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_img":["122380"],"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"txt_img","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Personalize Faster with Automated Email Workflows","cb_func_ti_title":"Personalize Faster with Automated Email Workflows","cb_func_ti_txt":"Intelligent <a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/email-marketing-automation\/\">email marketing automation<\/a> paves the way for tailored emails, <strong>making personalized emails easier than ever<\/strong>.\r\n\r\nFrom personalized birthday emails to shopping cart reminders, intelligent automation is the key to efficient and personalized emails that impress and retain your recipients.","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"modal","cb_func_ti_btn_txt":"Personalize newsletter","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal","cb_func_ti_btn2_txt":"More on email automation","cb_func_ti_btn2_url_internal":"66238"},"cb_func_ti_img":["122397"],"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ti","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_nav_title":"Get Started Today with CleverReach","cb_func_ti_title":"Get Started Today: On the Path to Email Success with CleverReach","cb_func_ti_txt":"Ready to get started? Just pick the one that works best for you from our range of <a href=\"\/en\/plans-and-pricing\/\">price plans<\/a>. Customizable at any time and no hidden costs.\r\n<ul class=\"list-checkmark-circle-before\">\r\n \t<li>no setup fee<\/li>\r\n \t<li>multi-lingual service team<\/li>\r\n \t<li>detailed guides, helpful video tutorials, and inspiring blog posts<\/li>\r\n<\/ul>","cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal","cb_func_ti_btn_txt":"Select your plan","cb_func_ti_btn_url_internal":"66232","cb_func_ti_btn_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"modal","cb_func_ti_btn2_txt":"Try for free","cb_func_ti_btn2_url_modal":"cr_pricing_modal_lite_default"},"cb_func_ti_img":["132304"],"cb_func_ti_bg_color":"bg-orange-light","cb_func_ti_layout":"txt_img","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_ht","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_bg_color":"bg-transparent"},"cb_func_cta_banner":{"cb_func_cta_banner_btn":{"cb_func_cta_banner_btn_select_url":"internal"},"cb_func_cta_banner_bg_img":"bg-image-1 white"},"cb_func_testimonials":{"cb_func_test_layout":"single","cb_func_test_single_select":"0","cb_func_test_bg_color":"full_bg_t","cb_func_test_bd_color_top":"bt--trans","cb_func_test_bd_color_bottom":"bb--trans"},"cb_func_ht":{"cb_func_ht_nav_title":"Let\u2019s Personalize Together","cb_func_ht_title":"Let\u2019s Personalize Together","cb_func_ht_txt":"Understand the art of personalization and increase your open and click rates. Discover our helpful resources for creating stunning, personal newsletters.","cb_func_ht_tab":[{"cb_func_ht_tab_nav_title":"Beginners","cb_func_ht_tab_txt":"<div class=\"df flex-wrap nl1 nr1\">\r\n  <div class=\"df w-33-m pa075\">\r\n  <a href=\"https:\/\/support.cleverreach.com\/hc\/en-us\/search?query=Personalization&utf8=%E2%9C%93\">\r\n  <div class=\"w-100 pa1 bg-white br2\">\r\n  <div class=\"df mb075 items-center\">\r\n  <i class=\"fa-light fa-star df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Help Center<\/h3>\r\n  <\/div>\r\n  <p class=\"lh-title mb050 fw5 orange\">Learn and grow<\/p>\r\n  <p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Learn how to personalize your emails with detailed step-by-step instructions.<\/p>\r\n  <\/div>\r\n  <\/a>\r\n  <\/div>\r\n  <div class=\"df w-33-m pa075\">\r\n  <a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/creating-and-designing-newsletters\/free-email-templates\/\">\r\n  <div class=\"w-100 pa1 bg-white br2\">\r\n  <div class=\"df mb075 items-center\">\r\n  <i class=\"fa-light fa-graduation-cap df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Templates<\/h3>\r\n  <\/div>\r\n  <p class=\"lh-title mb050 fw5 orange\">Get started with templates<\/p>\r\n  <p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Start with free templates. Customize them to suit your needs and target audience.<\/p>\r\n  <\/div>\r\n  <\/a>\r\n  <\/div>\r\n  <div class=\"df w-33-m pa075\">\r\n  <a href=\"https:\/\/www.cleverreach.com\/en\/ebooks-whitepaper\/successful-email-marketing-personalization\/\">\r\n  <div class=\"w-100 pa1 bg-white br2\">\r\n  <div class=\"df mb075 items-center\">\r\n  <i class=\"fa-light fa-envelope df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Whitepaper<\/h3>\r\n  <\/div>\r\n  <p class=\"lh-title mb050 fw5 orange\">Successfully personalize newsletters<\/p>\r\n  <p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">In our free whitepaper, we give you helpful tips on how to easily send personalized emails.<\/p>\r\n  <\/div>\r\n  <\/a>\r\n  <\/div>\r\n <\/div>"},{"cb_func_ht_tab_nav_title":"Professionals","cb_func_ht_tab_txt":"<div class=\"df flex-wrap nl1 nr1\">\r\n  <div class=\"df w-33-m pa075\">\r\n  <a href=\"\/en\/newsletter-integrations\/\">\r\n  <div class=\"w-100 pa1 bg-white br2\">\r\n  <div class=\"df mb075 items-center\">\r\n  <i class=\"fa-light fa-share-nodes df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Integrations<\/h3>\r\n  <\/div>\r\n  <p class=\"lh-title mb050 fw5 orange\">Interface for more data<\/p>\r\n  <p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Personalize your emails even more by leveraging multiple data sources to learn more about your customers.\r\n <\/p>\r\n  <\/div>\r\n  <\/a>\r\n  <\/div>\r\n  <div class=\"df w-33-m pa075\">\r\n  <a href=\"\/de-de\/newsletter-tool\/newsletter-reporting\/\">\r\n  <div class=\"w-100 pa1 bg-white br2\">\r\n  <div class=\"df mb075 items-center\">\r\n  <i class=\"fa-light fa-file-lines df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Reportings<\/h3>\r\n  <\/div>\r\n  <p class=\"lh-title mb050 fw5 orange\">Measure personalization success<\/p>\r\n  <p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Our performance reports show you exactly how successful your personalized campaigns are and where there\u2019s room for improvement.<\/p>\r\n  <\/div>\r\n  <\/a>\r\n  <\/div>\r\n  <div class=\"df w-33-m pa075\">\r\n  <a href=\"https:\/\/support.cleverreach.de\/hc\/de\/community\/topics\">\r\n  <div class=\"w-100 pa1 bg-white br2\">\r\n  <div class=\"df mb075 items-center\">\r\n  <i class=\"fa-light fa-users df flex-center w2 h2 mr1 br-100 bg-orange-light orange\"><\/i><h3 class=\"ma0\">Community<\/h3>\r\n  <\/div>\r\n  <p class=\"lh-title mb050 fw5 orange\">Share knowledge on personalization<\/p>\r\n  <p class=\"flex-grow-1\" style=\"color:var(--petrol-800)\">Join us to share experiences and tips on all aspects of email personalization. Learn from each other and grow together. <\/p>\r\n  <\/div>\r\n  <\/a>\r\n  <\/div>\r\n <\/div>"}],"cb_func_ht_bg_color":"bg-transparent"},"cb_func_tarifflist":{"cb_func_tarifflist_layout":"col","cb_func_tarifflist_tariffentry":[{"cb_func_tarifflist_tariffentry_select_tariff_coupon":"tariff"}]}},{"cb_func_select_block":"cb_func_faq","cb_func_t":{"cb_func_t_btn":{"cb_func_t_btn_select_url":"internal"},"cb_func_t_layout":"col-100","cb_func_t_bg_color":"bg-transparent"},"cb_func_ti":{"cb_func_ti_btn":{"cb_func_ti_btn_select_url":"internal"},"cb_func_ti_btn2":{"cb_func_ti_btn2_select_url":"internal"},"cb_func_ti_bg_color":"bg-transparent","cb_func_ti_layout":"img_txt","cb_func_ti_t_layout":"inside"},"cb_func_tit":{"cb_func_tit_tab":[{"cb_func_tit_tab_btn":{"cb_func_tit_tab_btn_select_url":"internal"},"cb_func_tit_tab_layout":"img_txt"}],"cb_func_tit_bg_color":"bg-transparent"},"cb_func_it":{"cb_func_it_btn":{"cb_func_it_btn_select_url":"internal"},"cb_func_it_bg_color":"bg-transparent"},"cb_func_tv":{"cb_func_tv_btn":{"cb_func_tv_btn_select_url":"internal"},"cb_func_tv_layout":"col-100","cb_func_tv_t_layout":"inside","cb_func_tv_bg_color":"bg-transparent"},"cb_func_faq":{"cb_func_faq_nav_title":"All You Need to Know About Email Personalization","cb_func_faq_title":"All You Need to Know About Email Personalization","cb_func_faq_item":[{"cb_func_faq_item_title":"What are the Benefits of Personalization? ","cb_func_faq_item_txt":"Personalized newsletters offer a variety of advantages:\r\n<ul>\r\n \t<li><strong>Higher open and click rates:<\/strong> By providing relevant content and offers, personalized newsletters pique the interest of your recipients and increase the likelihood that they will open the newsletter and click on links.<\/li>\r\n \t<li><strong>Better customer retention:<\/strong> By catering to the individual interests and needs of your subscribers, personalized newsletters can help you build a closer relationship with your customers and encourage long-term loyalty.<\/li>\r\n \t<li><strong>Increasing conversion rates:<\/strong> By recommending products or services based on your recipients' previous purchases or behavior, you can increase conversion rates and drive sales with personalized newsletters.<\/li>\r\n \t<li><strong>Less unsubscribes:<\/strong> Minimize unsubscribes with personalized content that is more relevant and less intrusive.<\/li>\r\n \t<li><strong>Improved data analysis:<\/strong> Personalized newsletters allow you to better track your subscribers' behavior and gain valuable insights into their preferences and interests that you can use for future campaigns.<\/li>\r\n<\/ul>\r\nAll in all, personalized emails can increase the effectiveness of your email marketing campaigns and help you build a stronger relationship with your target audiences."},{"cb_func_faq_item_title":"How to Personalize Your Newsletter","cb_func_faq_item_txt":"You can personalize several elements in a newsletter to increase its relevance and effectiveness. These are the most common ones:\r\n<ul>\r\n \t<li><strong>Subject line:<\/strong> Personalize the email subject with the recipient's name using placeholders.<\/li>\r\n \t<li><strong>Salutation:<\/strong> To create a personal connection, the newsletter can address the recipient directly by name.<\/li>\r\n \t<li><strong>Images:<\/strong> CleverReach allows you to display different images for different audiences with flexible display options.<\/li>\r\n \t<li><strong>Content:<\/strong> The main content of your newsletter, such as product recommendations or offers can be tailored to your subscriber\u2019s needs and preferences. This works best with email automation and segmentation based on their interests.<\/li>\r\n \t<li><strong>Links:<\/strong> Include personalized links created as data fields in the newsletter using placeholders.<\/li>\r\n<\/ul>"},{"cb_func_faq_item_title":"What Data Sources Can You Use for Email Personalization? ","cb_func_faq_item_txt":"A variety of data sources are available to personalize your newsletters, both within the CleverReach newsletter tool and through integrations with popular CMS, CRM and store systems:\r\n<ul>\r\n \t<li><strong>Customer data in CleverReach:<\/strong> Access existing fields like first name, last name, birthday, or gender to create personalized greetings and content.<\/li>\r\n \t<li><a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-integrations\/\"><strong>Newsletter Integrations:<\/strong> <\/a>CleverReach offers newsletter integrations with popular CMS systems like WordPress and Typo3, as well as CRM and store systems like Salesforce, Shopify and WooCommerce. This allows you to seamlessly synchronize data between your platforms and use it for personalization.<\/li>\r\n<\/ul>"},{"cb_func_faq_item_title":"How Can You Personalize Your Sender Address? ","cb_func_faq_item_txt":"In addition to recipient-based personalization, you can also personalize the email sender. A personalized sender can significantly increase the open rate and credibility of your emails.\r\n\r\nInstead of using your company name, you should use the name of a specific person, e.g. \"John Doe from company Y\". You can use different senders for different types of newsletters.\r\n\r\nOr personalize the sender based on the recipient's interests or location. For example, you can use \"Peter Miller, your contact\" for regional offers. 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