{"id":135121,"date":"2026-03-18T09:01:06","date_gmt":"2026-03-18T08:01:06","guid":{"rendered":"https:\/\/www.cleverreach.com\/case-study\/funke-digital\/"},"modified":"2026-04-14T14:01:51","modified_gmt":"2026-04-14T12:01:51","slug":"funke-digital","status":"publish","type":"case-study","link":"https:\/\/www.cleverreach.com\/en\/funke-digital\/","title":{"rendered":"How Funke Digital Built Up a List of 90,000 Newsletter Subscribers for Leckerschmecker in One Year \u2013 All Without a Marketing Budget"},"featured_media":134676,"menu_order":0,"template":"single-case-study.php","class_list":["post-135121","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"meta_box":{"modal_insert":["form-productdemo"],"script_after_tagmanager":"","c_case_sector":"","c_case_system":"","c_case_cust_details":[{"c_case_cust_name":"FUNKE Digital","c_case_cust_url":"https:\/\/funkedigital.de\/"}],"c_case_sum_title":"Achieving Independence From Social Media Algorithms With Email Marketing","c_case_sum_brand":"Funke Digital","c_case_goal_short":"<p>How can a brand that started on social media be transformed into a profitable web portal with a loyal readership? Funke Digital built up 90,000 recipients in just one year with the Leckerschmecker portal, and the open rate is over 45 percent. Check out how our team uses CleverReach to get tons more visibility on Google Discover.<\/p>\n","c_case_sum_image":false,"c_case_intro":"","c_case_challenge":"","c_case_solution":"","c_case_result":"","c_case_outlook":"","c_case_marketing_title":"","c_case_marketing_text":"","cb_layouts":[{"cb_select":"cb_t","cb_t":{"cb_t_txt":"With more than 5,000 employees and numerous shareholdings, the FUNKE Media Group is a major player in the media industry. FUNKE Digital has been driving digital initiatives within the Group for over ten years. The company covers a wide range of media, including regional media, magazines, and lifestyle portals. 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Rather than spending a ton of money on expensive campaigns or paid acquisition, the team has chosen to focus on a consistently <strong>user-centered, editorial approach<\/strong> that works. The newsletter starts where users need it most \u2014 in the middle of the recipe and inspiration process.\r\n\r\nThe articles on the website have <strong>topic-specific signup forms<\/strong> embedded in the text, depending on the category and recipe type. Anyone who reads a recipe for a hot air fryer will receive an invitation to subscribe to the special Airfryer newsletter. Additionally, time-limited pop-ups are used and controlled according to department and usage context. This level of precision ensures steady growth in the number of recipients, as well as active recipients who are genuinely interested in the content.\r\n\r\n<strong>The result? 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The daily \"Recipe of the Day\" is sent <strong>fully automated via an RSS feed<\/strong> and reaches around a third of recipients.\r\n\r\nThe Airfryer newsletter is a real highlight. Born from a spontaneous idea, this \"hidden champion\" is so well received by readers that its frequency was doubled from once to twice a week due to high demand. Thanks to automation, this increase could be implemented with just a few clicks, eliminating the need for additional manual work by the editors. <strong>The open rates are an impressive 50 to 60 percent.<\/strong>","cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_img":["134694"],"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"txt_img","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_ti","cb_t":{"cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_nav_title":"Sending to Active Recipients for High Engagement","cb_ti_title":"Sending to Active Recipients for High Engagement and Deliverability","cb_ti_txt":"To maintain high-quality lists in the long term, FUNKE Digital employs <strong>automated list hygiene<\/strong>. Recipients who have not opened or clicked on an email for 90 days are automatically removed. This process used to be laborious and time-consuming, but CleverReach automation now takes care of it completely in the background.\r\n\r\n<strong>This saves the team valuable time while improving deliverability<\/strong>. Mailbox providers view the high level of recipient engagement positively. Only with this well-maintained database can open rates above 50 percent be maintained. This strategy allows Leckerschmecker to reach people who have a genuine connection to the brand and are interested in the content.","cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_img":["139431"],"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_ti","cb_t":{"cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_nav_title":"Newsletter Clicks as a Lever for Visibility in Google Discover","cb_ti_title":"Newsletter Clicks as a Lever for Visibility in Google Discover","cb_ti_txt":"One strategic advantage of email marketing at Leckerschmecker is its search engine optimization. <strong>The clicks from the newsletter send an important signal to Google.<\/strong>\r\n\r\nIf many people access an article via the newsletter <strong>within four hours of its publication<\/strong>, there is a much greater chance that the article will be displayed prominently in Google Discover. Thus, the newsletter acts as a starting signal for greater organic reach.","cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_img":["134706"],"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"txt_img","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 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white"},"cb_html":"<section class=\"ph1 pv5 bg-orange-light bg-shape-orange\">\r\n    <div class=\"mw7 center mb4 tc\">\r\n        <h2>\r\n            3 CleverReach Features That Lead Funke Digital to Top Results\r\n        <\/h2>\r\n    <\/div>\r\n\r\n    <div class=\"mw9 center\">\r\n\r\n        <div class=\"df flex-column flex-row-l flex-wrap sequential\" style=\"gap: 2rem;\">\r\n\r\n            <div class=\"bg-white br3 pa2 flex-1\">\r\n                <div class=\"df items-center\">\r\n                    <i class=\"fa-light fa-cubes f3rem mr1 w4\" style=\"margin-bottom: 1rem;\"><\/i>\r\n                    <h4 class=\"flex-1 mb1 petrol\"><a class=\"petrol\" href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/email-marketing-automation\/\">Automations<\/a><\/h4>\r\n                <\/div>\r\n                <div>FUNKE Digital automates recurring tasks like sending the \"Recipe of the day\".<\/div>\r\n                <a href=\"https:\/\/www.cleverreach.com\/en\/newsletter-tool\/email-marketing-automation\/\">More about automations<\/a>\r\n            <\/div>\r\n\r\n            <div class=\"bg-white br3 pa2 flex-1\">\r\n                <div class=\"df items-center\">\r\n                   <i class=\"fa-light fa-wand-magic-sparkles f3rem mr1 w4\" style=\"margin-bottom: 1rem;\"><\/i>\r\n                    <h4 class=\"flex-1 mb1 petrol\"><a class=\"petrol\" href=\"https:\/\/support.cleverreach.com\/hc\/en-us\/articles\/4411984450322\" target=\"_blank\">Dynamic Content with RSS<\/a><\/h4>\r\n                <\/div>\r\n                <div>The team uses the integrated RSS feed to automatically update their newsletter with the latest recipes.<\/div>\r\n               <a href=\"https:\/\/support.cleverreach.com\/hc\/en-us\/articles\/4411984450322\" target=\"_blank\">More about dynamic content<\/a>\r\n            <\/div>\r\n\r\n\r\n            <div class=\"bg-white br3 pa2 flex-1\">\r\n                <div class=\"df items-center\">\r\n                    <i class=\"fa-light fa-gauge-max f3rem mr1 w4\" style=\"margin-bottom: 1rem;\"><\/i>\r\n                    <h4 class=\"mb1\"><a class=\"petrol\" href=\"https:\/\/www.cleverreach.com\/en\/solutions\/multi-account\/\">Multi-Account Solution<\/a><\/h4>\r\n                <\/div>\r\n                <div>The multi-account solution helps FUNKE manage multiple brands without losing track.<\/div>\r\n                <a href=\"https:\/\/www.cleverreach.com\/en\/solutions\/multi-account\/\">More about the multi-account solution<\/a>\r\n            <\/div>\r\n\r\n        <\/div>\r\n    <\/div>\r\n<\/section>","cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_t","cb_t":{"cb_t_nav_title":"FUNKE Insider Tip: Dynamic Subject Lines","cb_t_title":"FUNKE Insider Tip: Dynamic Subject Lines","cb_t_txt":"One of FUNKE's favorite features is the dynamic subject line. <strong>Instead of using the same subject line every day, the title of the most recent recipe is used.<\/strong> Since these titles are already formulated for the website with a high click-through rate, the team brings this success directly to the readers' inboxes. This gives people more options and has definitely led to higher open rates. Even the daily newsletter gets over 40 percent of its readers to click on it.","cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-white"},"cb_ti":{"cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_html","cb_t":{"cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 white"},"cb_html":"<section class=\"relative ph1 pv4 bg-transparent\">\r\n    <div class=\"mw7 center\">\r\n        <div class=\"box box-ti\">\r\n                        \r\n            <div class=\"df-m justify-between  items-center\" style=\"gap:2rem;\">\r\n\r\n<div class=\"w-100 w-70-m\">\r\n                <h2>About FUNKE Digital<\/h2>\r\n                <p>FUNKE Digital is the strategic driver for all digital activities within the FUNKE Media Group. The team looks after a wide variety of brands from the regional media and lifestyle magazine sectors and can now look back on more than ten years of success. In this role, FUNKE Digital consistently drives the development of modern content management systems and digital applications for the entire group.<\/p>\r\n              <\/div>\r\n\r\n<div class=\"relative w-100 w-30-m\">\r\n<div class=\"img-box overflow-hidden center mb3 mb0-m br3\">\r\n<a href=\"https:\/\/funkedigital.de\/\" target=\"_blanc\">              \r\n<img src=\"https:\/\/www.cleverreach.com\/wp-content\/uploads\/2026\/03\/funke-logo-farbe.png\" alt=\"Logo Funke Digital\">\r\n<\/a>\r\n<\/div>                       \r\n<\/div>\r\n            \r\n            <\/div>\r\n        <\/div>\r\n        \r\n    <\/div>\r\n<\/section>","cb_ib":[{"cb_ib_btn":{"cb_ib_btn_select_url":"internal"}}],"cb_references":{"cb_ref_element_select":"0","cb_ref_layout":"slider"},"cb_testimonials":{"cb_test_layout":"single","cb_test_single_select":"0","cb_test_triple_select":["0"],"cb_test_bg_color":"full_bg_t","cb_test_bd_color_top":"bt--trans","cb_test_bd_color_bottom":"bb--trans"},"cb_tarifflist":{"cb_tarifflist_layout":"col","cb_tarifflist_tariffentry":[{"cb_tarifflist_tariffentry_select_tariff_coupon":"tariff"}],"cb_tarifflist_bg_color":"bg-transparent"},"cb_faq":{"cb_faq_bg_color":"bg-transparent"},"cb_is":{"cb_is_slider_select":"default","cb_is_element_select":"0","cb_is_btn":{"cb_is_btn_select_url":"internal"}}},{"cb_select":"cb_html","cb_t":{"cb_t_btn":{"cb_t_btn_select_url":"internal"},"cb_t_layout":"col-100","cb_t_bg_color":"bg-transparent"},"cb_ti":{"cb_ti_btn":{"cb_ti_btn_select_url":"internal"},"cb_ti_btn2":{"cb_ti_btn2_select_url":"internal"},"cb_ti_bg_color":"bg-transparent","cb_ti_layout":"img_txt","cb_ti_t_layout":"inside"},"cb_tit":{"cb_tit_tab":[{"cb_tit_tab_btn":{"cb_tit_tab_btn_select_url":"internal"},"cb_tit_tab_layout":"img_txt"}]},"cb_tv":{"cb_tv_btn":{"cb_tv_btn_select_url":"internal"},"cb_tv_layout":"col-100","cb_tv_t_layout":"inside","cb_tv_bg_color":"bg-transparent"},"cb_it":{"cb_it_btn":{"cb_it_btn_select_url":"internal"},"cb_it_bg_color":"bg-transparent"},"cb_cta_banner":{"cb_cta_banner_btn":{"cb_cta_banner_btn_select_url":"internal"},"cb_cta_banner_bg_img":"bg-image-1 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