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More purchase impulses “for free” – Psychology meets email marketing, pt. 3
Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The...
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5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2
Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers...
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7 incentives for more sales – psychology meets email marketing, pt. 1
Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and...
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