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7 Opt-in myths you shouldn’t believe to be true

Once upon a time, on May 25, 2018, GDPR started to strike terror into people’s hearts Online shop operators, marketers and newsletter...

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Christian Schmidt in an interview with the CLAP people magazine

Almost a year has passed since the GDPR entered into force What has changed for email marketing and, above all, address acquisition The...

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How to Benefit from Email Marketing as a Non-Profit Organization

Non-profits change the world for the better They are committed to putting all their energy, time and passion in their work and doing...

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Score with a “strive-against-the-stream“ newsletter on Valentine’s Day

In our previous Valentine's article, we have among other things, dealt with your two different target groups and have given you the tip to...

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How to make hearts fly higher with your Valentine’s Day newsletter campaign

All you need is love … Valentine’s Day is almost here Time to get started: February 14 will be a strong sales booster for many online...

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Email Extravaganza: 26 clever ideas for a newsletter Advent calendar

It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business...

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10 creative Christmas newsletters for online shops

Each year, the trade market profits from Christmas shoppers who spend so much money that one quarter of annual turnover is made in those...

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Clever Christmas! Your checklist for the perfect Christmas newsletter campaign

Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...

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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4

The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action People...

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A/B Tests Part II: Discover the digital playground for your newsletter.

In for a penny, in for a pound, we thought In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...

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Instead of comparing apples with oranges, use A/B-tests

Certainly not everything can be compared with each other, but when it comes to your newsletter, yes Does this sound familiar to you...

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Want to know how email-marketing can help build your brand?

Great! So let's get started Before we go into the details and explain how and why email marketing  can help you to successfully  build...

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Does the GDPR affect non-European companies?

The General Data Protection Regulation (GDPR) came into force in Europe at the end of May 2018 It has brought a strict set of rules with it...

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Make your newsletter create happy feelings :-)

How your added value becomes a "newsletter opener” E-mails are still the most popular and most frequently used form of communication on...

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Employee marketing II: Your newsletter for more satisfaction!

How your employees become loyal and enthusiastic fans! Your internal communication is one of the most important factors for successful and...

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5 professional tips for even better click rates!

You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired We...

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Easy, Practical, Personal: Email Automation

Wouldn't it be great if you could reach out to your clients efforlessly Email automation is the answer to your wishes! Once installed, you...

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10 tips for creative and original newsletter texts

A newsletter is faced with the challenge of capturing the recipient's attention within seconds and asserting itself against the competition...

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Christian Schmidt: “GDPR misunderstanding of considerable importance”

Christian Schmidt in conversation with Clap Magazine (The people magazine of the communications industry) The General Data Protection...

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Template Converter: Just take your email templates with you

Other providers also offer great templates Perhaps you have found exactly the template that fits your ideas elsewhere Or have you build a...

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