How to Win New Subscribers: Online and Offline – Email Marketing for Beginners 1
In newsletter marketing, your recipient list is everything. There’s no newsletter campaign without a list of recipients! To start your...
Reading Time 4 min. Learn moreClever Christmas! Your checklist for the perfect Christmas newsletter campaign
Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...
Reading Time 4 min. Learn moreA/B Tests Part II: Discover the digital playground for your newsletter.
In for a penny, in for a pound, we thought. In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...
Reading Time 4 min. Learn moreInstead of comparing apples with oranges, use A/B-tests
Certainly not everything can be compared with each other, but when it comes to your newsletter, yes. Does this sound familiar to you?...
Reading Time 3 min. Learn moreWant to know how email-marketing can help build your brand?
Great! So let's get started. Before we go into the details and explain how and why email marketing can help you to successfully build...
Reading Time 3 min. Learn moreMake your newsletter create happy feelings :-)
How your added value becomes a "newsletter opener”. E-mails are still the most popular and most frequently used form of communication on...
Reading Time 2 min. Learn more5 professional tips for even better click rates!
You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired? We...
Reading Time 3 min. Learn more5 bulletproof ways to attract new readers for your newsletters
In our customer survey, 61% of the participants said that attracting new readers for their newsletter is one of their biggest challenges....
Reading Time 4 min. Learn more3 basics to reach top-notch click rates
Has this happened to you? The delivery and open rate of your newsletters are quite reasonable - but your click through rate just bobbles...
Reading Time 3 min. Learn moreGet to know your target group better
Through your online newsletter, you will always be in direct contact with your customers and at the same time open up a dialogue. Your...
Reading Time 2 min. Learn moreHas a picture spoken to you today?
Yes, you’ve read correctly: Pictures "talk" to us. Because visual elements always catch our eye first and appeal to us faster than the...
Reading Time 2 min. Learn more10 tips for creative and original newsletter texts
A newsletter is faced with the challenge of capturing the recipient's attention within seconds and asserting itself against the competition...
Reading Time 5 min. Learn moreTemplate Converter: Just take your email templates with you
Other providers also offer great templates. Perhaps you have found exactly the template that fits your ideas elsewhere? Or have you build a...
Reading Time 1 min. Learn more5 tips for successful B2B email marketing
Newsletters are an extremely effective marketing instrument with a high acceptance in the B2B sector. Just like newsletters aimed at end...
Reading Time 3 min. Learn moreTips for a thrilling newsletter subject line
Let's start with what's most important: Take your time for the subject line! Professionals recommend spending 50% of your time on creating...
Reading Time 3 min. Learn moreHow KPIs help using your email marketing budget more effectively
Let’s take a look below, the email marketing budget is fixed, the first newsletters have been sent out - now it's time to analyze the...
Reading Time 5 min. Learn moreMore success, more conversions – with the same unchanging budget
For many email marketing managers it’s the scale for success: the number of newsletter recipients who turn into customers. As a...
Reading Time 6 min. Learn moreHow to create a budget plan for your email marketing
Have you ever asked yourself how successful newsletter managers calculate the amount of money they spend on their email marketing? Don’t...
Reading Time 4 min. Learn moreAnnual email marketing budget: What does the investment hold in store?
It doesn’t matter if you’re a big enterprise or a small business: Nurturing your customer relations is a definite must! There’s no...
Reading Time 4 min. Learn more