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How to Win New Subscribers: Online and Offline – Email Marketing for Beginners 1
In newsletter marketing, your recipient list is everything. There’s no newsletter campaign without a list of recipients! To start your...
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Clever Christmas! Your checklist for the perfect Christmas newsletter campaign
Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...
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A/B Tests Part II: Discover the digital playground for your newsletter.
In for a penny, in for a pound, we thought. In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...
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Instead of comparing apples with oranges, use A/B-tests
Certainly not everything can be compared with each other, but when it comes to your newsletter, yes. Does this sound familiar to you?...
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Want to know how email-marketing can help build your brand?
Great! So let's get started. Before we go into the details and explain how and why email marketing can help you to successfully build...
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Make your newsletter create happy feelings :-)
How your added value becomes a "newsletter opener”. E-mails are still the most popular and most frequently used form of communication on...
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5 professional tips for even better click rates!
You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired? We...
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5 bulletproof ways to attract new readers for your newsletters
In our customer survey, 61% of the participants said that attracting new readers for their newsletter is one of their biggest challenges....
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3 basics to reach top-notch click rates
Has this happened to you? The delivery and open rate of your newsletters are quite reasonable - but your click through rate just bobbles...
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Get to know your target group better
Through your online newsletter, you will always be in direct contact with your customers and at the same time open up a dialogue. Your...
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Has a picture spoken to you today?
Yes, you’ve read correctly: Pictures "talk" to us. Because visual elements always catch our eye first and appeal to us faster than the...
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10 tips for creative and original newsletter texts
A newsletter is faced with the challenge of capturing the recipient's attention within seconds and asserting itself against the competition...
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Template Converter: Just take your email templates with you
Other providers also offer great templates. Perhaps you have found exactly the template that fits your ideas elsewhere? Or have you build a...
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5 tips for successful B2B email marketing
Newsletters are an extremely effective marketing instrument with a high acceptance in the B2B sector. Just like newsletters aimed at end...
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Tips for a thrilling newsletter subject line
Let's start with what's most important: Take your time for the subject line! Professionals recommend spending 50% of your time on creating...
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How KPIs help using your email marketing budget more effectively
Let’s take a look below, the email marketing budget is fixed, the first newsletters have been sent out - now it's time to analyze the...
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More success, more conversions – with the same unchanging budget
For many email marketing managers it’s the scale for success: the number of newsletter recipients who turn into customers. As a...
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How to create a budget plan for your email marketing
Have you ever asked yourself how successful newsletter managers calculate the amount of money they spend on their email marketing? Don’t...
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Annual email marketing budget: What does the investment hold in store?
It doesn’t matter if you’re a big enterprise or a small business: Nurturing your customer relations is a definite must! There’s no...
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