Hit the bull’s eye with your email marketing on Clever Friday.
Only a few weeks to go before Black Weekend starts. These days are extremely important events for online retailers. Millions of online...
Reading Time 3 min. Learn moreBenefit from Black Friday with your Email Marketing.
Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also the following Monday - known as...
Reading Time 3 min. Learn moreCase Study: Email Marketing as the Channel for a Successful Online Shop in Craft Trade
The company Handlauf-Meyer was faced with the challenge of being able to offer individualized products online at a calculable price with a...
Reading Time 3 min. Learn moreCase Study – Digital customer care à la Börlind
As part of the website relaunches for the natural cosmetics brands ANNEMARIE BÖRLIND and DADO SENS, Börlind GmbH decided to work with a...
Reading Time 3 min. Learn moreScore with a “strive-against-the-stream“ newsletter on Valentine’s Day
In our previous Valentine's article, we have among other things, dealt with your two different target groups and have given you the tip to...
Reading Time 4 min. Learn moreEmail Extravaganza: 26 clever ideas for a newsletter Advent calendar
It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business...
Reading Time 3 min. Learn more10 creative Christmas newsletters for online shops
Each year, the trade market profits from Christmas shoppers who spend so much money that one quarter of annual turnover is made in those...
Reading Time 3 min. Learn moreClever Christmas! Your checklist for the perfect Christmas newsletter campaign
Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...
Reading Time 4 min. Learn moreThe need for balance – psychology meets email marketing, pt. 8
When you get a present, you want to return the favor. Small acts of kindness inevitably make you want to give something back. Psychologists...
Reading Time 3 min. Learn morePrice anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7
In short, the anchor effect describes how irrationally we judge prices. We rarely know the true value of a product. There are many reasons...
Reading Time 4 min. Learn moreHow the Bestseller Effect Increases Your Sales – Sales Psychology Meets Email Marketing Part 6
Bookstores publish bestseller lists, music portals create charts and McDonald's advertises in the USA with the slogan "Billions and...
Reading Time 4 min. Learn moreMore options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5
You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor. Do you rather want salted...
Reading Time 3 min. Learn moreMore sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4
The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action. People...
Reading Time 4 min. Learn moreMore purchase impulses “for free” – Psychology meets email marketing, pt. 3
Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The...
Reading Time 4 min. Learn more5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2
Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers...
Reading Time 5 min. Learn more7 incentives for more sales – psychology meets email marketing, pt. 1
Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and...
Reading Time 5 min. Learn moreMore Sales! E-Mail Automation for E-Commerce
Are you ready for the next customer rush? The field of e-commerce is booming. More and more customers decide to shop online and during...
Reading Time 3 min. Learn more5 professional tips for even better click rates!
You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired? We...
Reading Time 3 min. Learn moreThe top 5 reasons for abandoned shopping carts – and what shops can do about it
68 % of all shopping tours in online shops are abandoned (Source: baymard). As a result, e-commerce companies lose considerable revenue...
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