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Hit the bull’s eye with your email marketing on Clever Friday.
Only a few weeks to go before Black Weekend starts. These days are extremely important events for online retailers. Millions of online...
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Benefit from Black Friday with your Email Marketing.
Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also the following Monday - known as...
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Case Study: Email Marketing as the Channel for a Successful Online Shop in Craft Trade
The company Handlauf-Meyer was faced with the challenge of being able to offer individualized products online at a calculable price with a...
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Case Study – Digital customer care à la Börlind
As part of the website relaunches for the natural cosmetics brands ANNEMARIE BÖRLIND and DADO SENS, Börlind GmbH decided to work with a...
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Score with a “strive-against-the-stream“ newsletter on Valentine’s Day
In our previous Valentine's article, we have among other things, dealt with your two different target groups and have given you the tip to...
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Email Extravaganza: 26 clever ideas for a newsletter Advent calendar
It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business...
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10 creative Christmas newsletters for online shops
Each year, the trade market profits from Christmas shoppers who spend so much money that one quarter of annual turnover is made in those...
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Clever Christmas! Your checklist for the perfect Christmas newsletter campaign
Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...
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The need for balance – psychology meets email marketing, pt. 8
When you get a present, you want to return the favor. Small acts of kindness inevitably make you want to give something back. Psychologists...
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Price anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7
In short, the anchor effect describes how irrationally we judge prices. We rarely know the true value of a product. There are many reasons...
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How the Bestseller Effect Increases Your Sales – Sales Psychology Meets Email Marketing Part 6
Bookstores publish bestseller lists, music portals create charts and McDonald's advertises in the USA with the slogan "Billions and...
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More options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5
You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor. Do you rather want salted...
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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4
The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action. People...
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More purchase impulses “for free” – Psychology meets email marketing, pt. 3
Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The...
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5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2
Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers...
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7 incentives for more sales – psychology meets email marketing, pt. 1
Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and...
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More Sales! E-Mail Automation for E-Commerce
Are you ready for the next customer rush? The field of e-commerce is booming. More and more customers decide to shop online and during...
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5 professional tips for even better click rates!
You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired? We...
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The top 5 reasons for abandoned shopping carts – and what shops can do about it
68 % of all shopping tours in online shops are abandoned (Source: baymard). As a result, e-commerce companies lose considerable revenue...
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