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More options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5

You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor. Do you rather want salted...

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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4

The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action. People...

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More purchase impulses “for free” – Psychology meets email marketing, pt. 3

Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The...

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5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2

Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers...

Reading Time 5 min. Learn more

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7 incentives for more sales – psychology meets email marketing, pt. 1

Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and...

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More Sales! E-Mail Automation for E-Commerce

Are you ready for the next customer rush? The field of e-commerce is booming. More and more customers decide to shop online and during...

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The top 5 reasons for abandoned shopping carts – and what shops can do about it

68 % of all shopping tours in online shops are abandoned (Source: baymard). As a result, e-commerce companies lose considerable revenue...

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