PUSHThe need for balance – psychology meets email marketing, pt. 8
Learn morePUSHPrice anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7
Learn morePUSHHow the Bestseller Effect Increases Your Sales – Sales Psychology Meets Email Marketing Part 6
Learn morePUSHMore options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5
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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4
The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action. People...
Reading Time 4 min. Learn more
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More purchase impulses “for free” – Psychology meets email marketing, pt. 3
Shopping makes people happy. It is rewarding to treat yourself or others with new, little presents you found on your shopping tour. The...
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5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2
Email marketing is the shop window of your business. Look and feel of the newsletter are decisive for a purchase decision. Optical triggers...
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7 incentives for more sales – psychology meets email marketing, pt. 1
Psychological incentives can be effectively used in email marketing. They speak to us subconsciously, address deeply anchored needs and...
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The top 5 reasons for abandoned shopping carts – and what shops can do about it
68 % of all shopping tours in online shops are abandoned (Source: baymard). As a result, e-commerce companies lose considerable revenue...
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