Through your online newsletter, you will always be in direct contact with your customers and at the same time open up a dialogue. Your subscribers are informed about products, promotions, industry news or special offers and are usually asked to take action. But not every target group is interested in the same content. Because your target groups are just as diverse as topics and content.
How to reach your customers even more successfully
Every one of us is probably familiar with the following situation: You have come up with something beautiful or even something very special as a gift for someone and in the end, they don’t like it. That’s a real shame! For both sides. Often it is simply because we do not know a person with their wishes and needs well enough or not even at all. That’s exactly the same in online marketing.
We give you tips on how you can specifically develop relevant content that interests and inspires your readers!
1. Find out who your target group is
The better you know your target group, the easier you can address them correctly. Because if you are familiar with the needs of your target group, you will be able to meet them in a targeted manner and, ideally, even anticipate them. The clearer the target group profile, the more precisely you can plan and design the content and long-term marketing measures. This is particularly important for sending newsletters.
Questions like: Do I speak the right language? Have I integrated relevant offers into my newsletter? Is the layout appealing? – can then be answered better.
2. Define your target group as precisely as possible
Many criteria play a role in defining your target group. In addition to general characteristics such as gender and age, income and place of residence also play an important role. In addition, it’s crucial to answer further questions, such as what needs, wishes or even problems my customers have. Learn more about your target group’s lifestyle, living conditions and consumption and purchasing behavior.
The more precisely you know your customers, the better you can coordinate your content and offers afterwards.
3. Define your target group into recipient groups
recipients according to gender, age, interests or information requirements. A teenager who loves fast food and knows the kitchen only from hearsay will not necessarily be enthusiastic about healthy recipes or kitchen appliances. The sizes of the different target groups can then be individually configured in our system. For example, if you have customers who are particularly interested in new products, you can now address this group of recipients with relevant content.
Target group segmentation creates many advantages for you.
- It enables a personalized approach
- The open rate of your newsletter increases
- Your content convinces through relevance
- The unsubscribe rate is reduced
After you have defined your target group and classified it into recipient groups, you can develop different, relevant content and then send it to the respective readers. This way, you meet different needs and interests and generate appropriate added value at the same time.
Since user behavior is changing rapidly these days, we advise you to check your target group definition regularly.