Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also the following Monday – known as Cyber Monday – is popular among the millions of bargain hunters. It’s no surprise that buyers are looking forward to these days for weeks.
Don’t miss out on these sale-boosting event. Many online shops promote their discount campaigns and special offers even over the course of several weeks. Four days quickly turn into a whole discount weeks. In Germany, especially in e-commerce, Black Friday and Cyber Monday are some of the most lucrative days of the year, right after Christmas. Particularly, the target group of 25-44-year-olds is enthusiastic about online-shopping on these days. That makes it even more important, especially for online retailers, to start with their marketing activities right now.
If you want to take advantage of Black Friday on November 29th, we recommend you use your email marketing for creative Black Friday and Cyber Monday email campaigns.
Why it’s so crucial for you to start planning your campaign asap? Let a few facts and numbers sink in…
Facts and figures about Black Friday
Black Friday is coming to Germany
After Valentine’s Day and Halloween, Black Friday and Cyber Monday have become firmly established in Germany. But unlike in the US, over here Black Friday takes place mostly online. The most-wanted products are electric and household appliances (smartphones, game consoles and kitchen gadgets), fashion, food and cosmetics. But also travel, sports and leisure articles are very popular with buyers these days.
Black Friday as a trademark
In 2013, Black Friday was registered at the German Patent and Trade Mark Office (DPMA) as a trademark for around 1000 articles and services. Since many companies advertised Black Friday at this time and also afterwards, there was a hail of legal warnings. This caused to give offence to many retailers. Over the years, numerous cancellation registrations were filed. As a result, the trademark was cancelled by the DPMA at the end of March 2016. Because of its lack of distinctive character and because Black Friday, such as Valentine’s Day or Mother’s Day, had become a common term. The Hong Kong company then lodged a complaint. Because of this, the decision is not final and Black Friday is still effective as a trademark in Germany.
However, don’t be deterred from advertising your offers and discounts in your newsletters before and during Black Friday! For your newsletter campaign and other promotions, do without the name Black Friday and simply invent another name. Get creative!
Special offer Friday!
Red Friday (choose a color that matches your CI)
Black Deal Days.
Our free goodie for you:
Easily create your Black Friday newsletter campaign with our free step-by-step tutorial: Download our Black Friday workflow and ready-made email texts that match your business here!