KnowhowWin new email subscribers – use legally compliant signup forms creatively
Learn morePUSHCase Study: Email Marketing as the Channel for a Successful Online Shop in Craft Trade
Learn morePUSHCase Study: tt-consulting – Strategic newsletters and email marketing campaigns
Learn morePUSH7 Opt-in myths you shouldn’t believe to be true
Learn more
PUSH
Christian Schmidt in an interview with the CLAP people magazine
Almost a year has passed since the GDPR entered into force What has changed for email marketing and, above all, address acquisition The...
Reading Time 4 min. Learn more
Knowhow
Case Study – Digital customer care à la Börlind
As part of the website relaunches for the natural cosmetics brands ANNEMARIE BÖRLIND and DADO SENS, Börlind GmbH decided to work with a...
Reading Time 3 min. Learn more
PUSH
How to Benefit from Email Marketing as a Non-Profit Organization
Non-profits change the world for the better They are committed to putting all their energy, time and passion in their work and doing...
Reading Time 6 min. Learn more
Knowhow
How to win new subscribers – online and offline
In newsletter marketing, your recipient list is everything There’s no newsletter campaign without a list of recipients! To start your...
Reading Time 4 min. Learn more
Knowhow
Score with a “strive-against-the-stream“ newsletter on Valentine’s Day
In our previous Valentine's article, we have among other things, dealt with your two different target groups and have given you the tip to...
Reading Time 4 min. Learn more
PUSH
How to make hearts fly higher with your Valentine’s Day newsletter campaign
All you need is love … Valentine’s Day is almost here Time to get started: February 14 will be a strong sales booster for many online...
Reading Time 4 min. Learn more
CleverReach® News
Our annual review with exciting highlights …
#timeline-container { background: linear-gradient(to top left, #2c2b33 0%, #4c5054 100%); padding: 50px; color:...
Reading Time 4 min. Learn more
PUSH
7 festive newsletter ideas for service providers
There are still a few weeks left before Christmas – enough time to connect with new clients and regulars with a festive newsletter...
Reading Time 3 min. Learn more
PUSH
Email Extravaganza: 26 clever ideas for a newsletter Advent calendar
It is fall again – and Christmas just around the corner! Now is the best time to plan your email marketing to support your business...
Reading Time 3 min. Learn more
PUSH
10 creative Christmas newsletters for online shops
Each year, the trade market profits from Christmas shoppers who spend so much money that one quarter of annual turnover is made in those...
Reading Time 3 min. Learn more
PUSH
Clever Christmas! Your checklist for the perfect Christmas newsletter campaign
Pumpkin Spice everything has just hit the markets, but we already whistle “Jingle Bells” – and so should you! Because the earlier you...
Reading Time 3 min. Learn more
PUSH
Everything that pushes your Black-Weekend campaign!
With this article we have reached the end of our Clever-Friday and Cyber-Monday series Now read about all the helpful details that will...
Reading Time 3 min. Learn more
Knowhow
Your newsletter inspiration for a successful Clever Friday
Black Weekend is on its way and countless shopping carts are at the ready to be filled Perhaps, you’ve already had a glance at our...
Reading Time 4 min. Learn more
Tips & Tricks
Hit the bull’s eye with your email marketing on Clever Friday.
Only a few weeks to go before the high-turnover Black Weekend starts These days are extremely important events, especially for online...
Reading Time 3 min. Learn more
PUSH
Benefit from Black Friday with your Email Marketing.
Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also Cyber Monday is popular among...
Reading Time 3 min. Learn more
Knowhow
The need for balance – psychology meets email marketing, pt. 8
When you get a present, you want to return the favor Small acts of kindness inevitably make you want to give something back Psychologists...
Reading Time 3 min. Learn more
Knowhow
Price anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7
In short, the anchor effect describes how irrationally we judge prices We rarely know the true value of a product There are many reasons...
Reading Time 4 min. Learn more
Knowhow
How the Bestseller Effect Increases Your Sales – Sales Psychology Meets Email Marketing Part 6
Bookstores publish bestseller lists, music portals create charts and McDonald's advertises in the USA with the slogan "Billions and...
Reading Time 4 min. Learn more
PUSH
More options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5
You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor Do you rather want salted...
Reading Time 3 min. Learn more
Knowhow
More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4
The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action People...
Reading Time 4 min. Learn more
Knowhow
A/B Tests Part II: Discover the digital playground for your newsletter.
In for a penny, in for a pound, we thought In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...
Reading Time 4 min. Learn more
PUSH
Instead of comparing apples with oranges, use A/B-tests
Certainly not everything can be compared with each other, but when it comes to your newsletter, yes Does this sound familiar to you...
Reading Time 3 min. Learn more
Knowhow
More purchase impulses “for free” – Psychology meets email marketing, pt. 3
Shopping makes people happy It is rewarding to treat yourself or others with new, little presents you found on your shopping tour The...
Reading Time 4 min. Learn more
PUSH
Why corporate blogs should rather produce less content
If you own a corporate blog, you select your content carefully However, not all blog posts are created equal To increase the performance of...
Reading Time 3 min. Learn more
Knowhow
5 optical triggers that set purchase impulses – psychology meets email marketing, pt. 2
Email marketing is the shop window of your business Look and feel of the newsletter are decisive for a purchase decision Optical triggers -...
Reading Time 5 min. Learn more
Knowhow
7 incentives for more sales – psychology meets email marketing, pt. 1
Psychological incentives can be effectively used in email marketing They speak to us subconsciously, address deeply anchored needs and...
Reading Time 5 min. Learn more
PUSH
More Sales! E-Mail Automation for E-Commerce
Are you ready for the next customer rush The field of e-commerce is booming More and more customers decide to shop online and during...
Reading Time 3 min. Learn more
PUSH
Want to know how email-marketing can help build your brand?
Great! So let's get started Before we go into the details and explain how and why email marketing can help you to successfully build...
Reading Time 3 min. Learn more
PUSH
Let’s play tag! How tagging can increase your email marketing success
Get closer to your recipients and talk to them like a friend Yes, that's possible even with automated newsletters! Today, we tell you how...
Reading Time 3 min. Learn more
PUSH
Does the GDPR affect non-European companies?
The General Data Protection Regulation (GDPR) came into force in Europe at the end of May 2018 It has brought a strict set of rules with it...
Reading Time 3 min. Learn more
PUSH
Make your newsletter create happy feelings :-)
How your added value becomes a "newsletter opener” E-mails are still the most popular and most frequently used form of communication on...
Reading Time 2 min. Learn more
PUSH
Best Practice: Email Automation for Service Providers
You are a service provider, want to make the lives of your clients easier - and you want to communicate that, too With email automation,...
Reading Time 3 min. Learn more
Uncategorized
Employee marketing II: Your newsletter for more satisfaction!
How your employees become loyal and enthusiastic fans! Your internal communication is one of the most important factors for successful and...
Reading Time 2 min. Learn more
PUSH
Employee marketing. Recommendable or totally unnecessary?
Does one really need employee marketing, some may ask themselves Well, maybe the following situations sound familiar to you Your employees...
Reading Time 2 min. Learn more
Knowhow
5 professional tips for even better click rates!
You defined your target group, your delivery and opening-rates are a-okay, but your CTR (click through rate) leaves much to be desired We...
Reading Time 3 min. Learn more
Knowhow
5 bulletproof ways to attract new readers for your newsletters
In our customer survey, 61% of the participants said that attracting new readers for their newsletter is one of their biggest challenges No...
Reading Time 4 min. Learn more
PUSH
7 Ways to Individualize Your Workflows
You want to individualize your newsletters Segmentation is the magic word! Quickly targe treaders who share a particular trait or behavior...
Reading Time 2 min. Learn more
Knowhow
3 basics to reach top-notch click rates
Has this happened to you The delivery and open rate of your newsletters are quite reasonable - but your click through rate just bobbles...
Reading Time 3 min. Learn more
Knowhow
Easy, Practical, Personal: Email Automation
Wouldn't it be great if you could reach out to your clients efforlessly Email automation is the answer to your wishes! Once installed, you...
Reading Time 2 min. Learn more
Knowhow
Get to know your target group better
Through your online newsletter, you will always be in direct contact with your customers and at the same time open up a dialogue Your...
Reading Time 2 min. Learn more
Knowhow
Has a picture spoken to you today?
Yes, you’ve read correctly: Pictures "talk" to us Because visual elements always catch our eye first and appeal to us faster than the...
Reading Time 2 min. Learn more
PUSH
10 tips for creative and original newsletter texts
A newsletter is faced with the challenge of capturing the recipient's attention within seconds and asserting itself against the competition...
Reading Time 5 min. Learn more
PUSH
Christian Schmidt: “GDPR misunderstanding of considerable importance”
Christian Schmidt in conversation with Clap Magazine (The people magazine of the communications industry) The General Data Protection...
Reading Time 4 min. Learn more
Knowhow
Customer Survey 2018: What our users plan for their e-mail marketing
Beginning of this year we sent you our customer survey for your email marketing planning 2018 - and lots of you answered! Thank you very...
Reading Time 3 min. Learn more
PUSH
Template Converter: Just take your email templates with you
Other providers also offer great templates Perhaps you have found exactly the template that fits your ideas elsewhere Or have you build a...
Reading Time 1 min. Learn more
Knowhow
5 tips for successful B2B email marketing
Newsletters are an extremely effective marketing instrument with a high acceptance in the B2B sector Just like newsletters aimed at end...
Reading Time 3 min. Learn more
CleverReach® News
The top 3 questions about GDPR and how it will affect your email marketing
The countdown is on: the new EU basic data protection regulation goes into effect on May 25th! To keep you on the safe side, we have...
Reading Time 2 min. Learn more
Knowhow
The top 5 reasons for abandoned shopping carts – and what shops can do about it
68 % of all shopping tours in online shops are abandoned (Source: baymard) As a result, e-commerce companies lose considerable revenue...
Reading Time 4 min. Learn more
PUSH
Tips for a thrilling newsletter subject line
Let's start with what's most important: Take your time for the subject line! Professionals recommend spending 50% of your time on creating...
Reading Time 3 min. Learn more
Knowhow
How KPIs help using your email marketing budget more effectively
Let’s take a look below, the email marketing budget is fixed, the first newsletters have been sent out - now it's time to analyze the...
Reading Time 5 min. Learn more
CleverReach® News
New GDPR: “Tackling the challenges with courage!”
In times of Big Data, Omnichannel Marketing and the Internet of Things, the upcoming EU General Data Protection Regulation seems...
Reading Time 4 min. Learn more
Knowhow
More success, more conversions – with the same unchanging budget
For many email marketing managers it’s the scale for success: the number of newsletter recipients who turn into customers As a newsletter...
Reading Time 6 min. Learn more
PUSH
How to create a budget plan for your email marketing
Have you ever asked yourself how successful newsletter managers calculate the amount of money they spend on their email marketing Don’t...
Reading Time 4 min. Learn more
PUSH
Annual email marketing budget: What does the investment hold in store?
It doesn’t matter if you’re a big enterprise or a small business: Nurturing your customer relations is a definite must! There’s no...
Reading Time 4 min. Learn more
PUSH
The safer choice: Double-Opt-in
The American newsletter service provider MailChimp converts all their available sign-up forms in the US to Single-Opt-in forms Emails for...
Reading Time 2 min. Learn more
Plugins
CleverReach® Zapier Integration
Explore Zapier and connect more than 1000 apps with your CleverReach® account!...
Reading Time 1 min. Learn more
