SPF - Sender Policy Framework

for email authentication: optimize your deliverability with a digital signature

Sxcreenshot: cleverreach

The sender ID (also: Sender ID Framework) and SPF (Sender Policy Framework) are digital signatures for clearly identifying the sender of a mailing. The most commonly used one is SPF.

  • The signature confirms the sender’s authenticity
  • Email servers can see from the SPF record if email address and sender correspond and therefore only deliver the right emails.

 

1. The significance of SPF and email authentication

screenshot: cleverreach
  • Most providers and spam filters work with so-called SPF queries
  • These queries help to identify if the sending server has the permission to send emails with your reply-to-address. The email has to be sent from a server that is part of the Resource Record of the DNS of the sending domain.
  • This indicates the receiving mail program that your email comes from an authenticated domain and is not spam mail.

Place a DNS record in your domain to use SPF. The Resource Record shows which IP addresses may send emails for your domain.

  • For CleverReach® to recognize the sending server as an authorized server, the respective record must be there.

2. Place an SPF record for your mailings

screenshot: cleverreach
  • TXT record for new SPF record
    In case you don’t have an established SPF record yet, place this TXT record for the respective sending domain for your provider:v=spf1 a mx include:spf.crsend.com ~all
  • TXT record for existing SPF record:
    If you already have an SPF record, don’t overwrite it, but just add the CleverReach® part include:spf.crsend.com to it. In our exemplary record, it would look like this:v=spf1 include:spf.example.com include:spf.crsend.com ~all
  • You can use your own domain as a return address

3. What do you need authentication signatures for?

screenshot: cleverreach
  • Signatures for email authentication were developed to minimize the quantity of spam mails.
  • SPF prevents email forging. Spammers use this technique to hide where their spam mails come from. Providers work against these spammers with different methods of email certification to protect their customers from unwanted spam.
  • Senders with an SPF record can be sure they are recognized as serious senders. Emails go directly to your subscribers’ inboxes and don’t end up in their spam folders.

4. SPF records: your unique digital signature

screenshot: cleverreach
  • SPF records improve your reputation as a sender
  • Mail servers using SPF recognize your electronic signature and identify you as a verified real sender. This minimizes the possibility that you are marked as spam, plus it improves your delivery rate.

Notes:

  • The switch can last up to 24 hours.
  • Not all providers support SPF.

5. Get started for free with CleverReach®!

screenshot: cleverreach

Manage

  • up to 2,500 recipients
  • and send up to 10,000 emails per month for free!

Our free price plan has no limited running-term. There is no setup fee and no contractual obligations.

If you need to send more mailings you can choose between our prepaid plan and our flat rate. Our price plan calculator will tell you which plan is the best for you!