Certified Senders Alliance (CSA)
Whitelisting: higher delivery rates through Certified Senders Alliance membership
The Certified Senders Alliance (CSA) is an association of the DDV (German Dialog Marketing Association) and ECO (Association of the German Internet Economy). The CSA is responsible for the central Whitelist in Germany, that commercial email senders can sign up for.
- You have to fulfill very high quality standards to be part of the CSA
- The leading Internet Service Providers assure CSA members to deliver their mailings correctly and not put them in the spam folder.
1. How is CSA-Whitelisting guaranteed?
To become a member of the CSA, the email sender has to fulfill several criteria that classify them as a reputable provider:
- Legal criteria: DOI (Double Opt-In), legal notice and unsubscribe link in every email
- Technical criteria: This contains the sole technical control over delivery servers, list hygiene, bounce handling, etc.
- Supervisory body: In cases of complaints, a supervisory board and respective sanction measures go into action.
CleverReach® fulfills all CSA requirements and can guarantee their customers secure and reliable email delivery without spam filtering.
2. Which providers are part of the CSA Whitelist?
Providers, who are members of the CSA and acknowledge their standards are, amongst others:
3. Central Whitelisting for higher deliverability
- The central list of the CSA simplifies Whitelisting and ensures permanently high delivery rates. As a huge mailing list is a crucial spam criterion, people who are sending lots of emails to lots of people would have to negotiate with providers to not end up in their recipients’ spam folders.
- The CSA Whitelist shortens this procedure: Internet Service Providers (ISPs) accept the required quality standards, that have to be assured for a membership, and don’t grade emails from CSA members like CleverReach® as spam. Advantage: Delivery and high delivery rates!
- On the other hand, ISPs can also rely on this positive list, there’s a win-win situation for all parties involved. It also supports the service improvement of the providers, who protect their customers from unwanted emails.
With CleverReach®, you send emails your customers want!
4. Secure email delivery for your customers
With our CSA whitelisting, we make sure your mailings reach your subscribers.
- The standardized procedure not only offers safety for CSA certified senders, but also for Internet Service Providers (ISPs).
- Senders like CleverReach® who fulfil the strict admission criteria, show ISPs that they are reputable and do email marketing in conformity with the law.
- Based on this, ISPs can improve their spam filters and protect their customers. At the same time, they let wanted newsletters pass, so your newsletters reach your subscribers.
5. Good to know
- Permanent quality check for permanently high delivery rates
- The sender’s technical criteria are checked automatedly every day
- The results are collected in a report that providers have access to
- This ensures that CSA members like CleverReach® are classified as reputable and their emails permanently reach their readers.
Get started for free with CleverReach®!
- up to 2,500 recipients
- and send up to 10,000 emails per month for free!
Our Lite Plan has no limited running-term. There is no setup fee and no contractual obligations.
For more emails and features, choose between our Flex, Essential or Enterprise plans. Our price plan calculator will tell you which plan is the best for you!