Measuring Customer Satisfaction with the CleverReach® Survey Tool
How satisfied are my customers? And how helpful is my content? Find out - with an online survey directly on your website. Answers to...
Reading Time 5 min. Learn more
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More options, more confusion – the paradox of choice. Psychology meets email marketing. Part 5
You probably know the feeling of being overwhelmed by too many choices, for example at the ice-cream parlor. Do you rather want salted...
Reading Time 3 min. Learn more
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More sales due to shortage – the “Fear-Of-Missing-Out” effect Sales Psychology Meets Email Marketing Part 4
The fear of missing something, also called FOMO in marketing (from "Fear Of Missing Out"), is a strong motive for action. People...
Reading Time 4 min. Learn more
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The top 3 questions about GDPR and how it will affect your email marketing
The countdown is on: the new EU basic data protection regulation goes into effect on May 25th! To keep you on the safe side, we have...
Reading Time 2 min. Learn more
