Your newsletter inspiration for a successful Clever Friday
Black Weekend is on its way and countless shopping carts are at the ready to be filled. Perhaps you’ve already had a glance at our...
Reading Time 4 min. Learn moreHit the bull’s eye with your email marketing on Clever Friday.
Only a few weeks to go before Black Weekend starts. These days are extremely important events for online retailers. Millions of online...
Reading Time 3 min. Learn moreBenefit from Black Friday with your Email Marketing.
Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also the following Monday - known as...
Reading Time 3 min. Learn more7 Opt-in myths you shouldn’t believe to be true
Once upon a time, on May 25, 2018, GDPR started to strike terror into people’s hearts. Online shop operators, marketers and newsletter...
Reading Time 5 min. Learn moreHow to Benefit from Email Marketing as a Non-Profit Organization
Non-profits change the world for the better. They are committed to putting all their energy, time and passion in their work and doing...
Reading Time 6 min. Learn moreHow to Win New Subscribers: Online and Offline – Email Marketing for Beginners 1
In newsletter marketing, your recipient list is everything. There’s no newsletter campaign without a list of recipients! To start your...
Reading Time 4 min. Learn moreScore with a “strive-against-the-stream“ newsletter on Valentine’s Day
In our previous Valentine's article, we have among other things, dealt with your two different target groups and have given you the tip to...
Reading Time 4 min. Learn moreHow to make hearts fly higher with your Valentine’s Day newsletter campaign
All you need is love … Valentine’s Day is almost here. Time to get started: February 14 will be a strong sales booster for many online...
Reading Time 4 min. Learn moreOur annual review with exciting highlights …
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Reading Time 4 min. Learn morePrice anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7
In short, the anchor effect describes how irrationally we judge prices. We rarely know the true value of a product. There are many reasons...
Reading Time 4 min. Learn moreHow the Bestseller Effect Increases Your Sales – Sales Psychology Meets Email Marketing Part 6
Bookstores publish bestseller lists, music portals create charts and McDonald's advertises in the USA with the slogan "Billions and...
Reading Time 4 min. Learn moreA/B Tests Part II: Discover the digital playground for your newsletter.
In for a penny, in for a pound, we thought. In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...
Reading Time 4 min. Learn moreInstead of comparing apples with oranges, use A/B-tests
Certainly not everything can be compared with each other, but when it comes to your newsletter, yes. Does this sound familiar to you?...
Reading Time 3 min. Learn moreWant to know how email-marketing can help build your brand?
Great! So let's get started. Before we go into the details and explain how and why email marketing can help you to successfully build...
Reading Time 3 min. Learn moreMake your newsletter create happy feelings :-)
How your added value becomes a "newsletter opener”. E-mails are still the most popular and most frequently used form of communication on...
Reading Time 2 min. Learn moreEmployee marketing II: Your newsletter for more satisfaction!
How your employees become loyal and enthusiastic fans! Your internal communication is one of the most important factors for successful and...
Reading Time 2 min. Learn moreEmployee marketing. Recommendable or totally unnecessary?
Does one really need employee marketing, some may ask themselves? Well, maybe the following situations sound familiar to you. Your...
Reading Time 2 min. Learn more