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Your newsletter inspiration for a successful Clever Friday
Black Weekend is on its way and countless shopping carts are at the ready to be filled. Perhaps you’ve already had a glance at our...
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Hit the bull’s eye with your email marketing on Clever Friday.
Only a few weeks to go before Black Weekend starts. These days are extremely important events for online retailers. Millions of online...
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Benefit from Black Friday with your Email Marketing.
Black Friday is not only big in the US! In Germany, 89% of respondents know the term Black Friday, and also the following Monday - known as...
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7 Opt-in myths you shouldn’t believe to be true
Once upon a time, on May 25, 2018, GDPR started to strike terror into people’s hearts. Online shop operators, marketers and newsletter...
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How to Benefit from Email Marketing as a Non-Profit Organization
Non-profits change the world for the better. They are committed to putting all their energy, time and passion in their work and doing...
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How to Win New Subscribers: Online and Offline – Email Marketing for Beginners 1
In newsletter marketing, your recipient list is everything. There’s no newsletter campaign without a list of recipients! To start your...
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Score with a “strive-against-the-stream“ newsletter on Valentine’s Day
In our previous Valentine's article, we have among other things, dealt with your two different target groups and have given you the tip to...
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How to make hearts fly higher with your Valentine’s Day newsletter campaign
All you need is love … Valentine’s Day is almost here. Time to get started: February 14 will be a strong sales booster for many online...
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CleverReach® News
Our annual review with exciting highlights …
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Price anchoring – 4 anchor tips for more profit! Sales Psychology meets Email Marketing 7
In short, the anchor effect describes how irrationally we judge prices. We rarely know the true value of a product. There are many reasons...
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How the Bestseller Effect Increases Your Sales – Sales Psychology Meets Email Marketing Part 6
Bookstores publish bestseller lists, music portals create charts and McDonald's advertises in the USA with the slogan "Billions and...
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A/B Tests Part II: Discover the digital playground for your newsletter.
In for a penny, in for a pound, we thought. In part one you’ve already learned a lot about A/B testing your newsletter and the advantages...
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Instead of comparing apples with oranges, use A/B-tests
Certainly not everything can be compared with each other, but when it comes to your newsletter, yes. Does this sound familiar to you?...
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Want to know how email-marketing can help build your brand?
Great! So let's get started. Before we go into the details and explain how and why email marketing can help you to successfully build...
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Make your newsletter create happy feelings :-)
How your added value becomes a "newsletter opener”. E-mails are still the most popular and most frequently used form of communication on...
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Employee marketing II: Your newsletter for more satisfaction!
How your employees become loyal and enthusiastic fans! Your internal communication is one of the most important factors for successful and...
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Employee marketing. Recommendable or totally unnecessary?
Does one really need employee marketing, some may ask themselves? Well, maybe the following situations sound familiar to you. Your...
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