We give you some helpful tips and tricks that pave the way for your perfect Black Friday campaign.
Black Weekend is on its way and countless shopping carts are at the ready to be filled.
Perhaps you’ve already had a glance at our last PUSHIII article on Clever Friday and are now right in the middle of planning your email campaign. Today, we’ll go into detail and give you some helpful tips and tricks that pave the way for your perfect Black Friday campaign. Use the upcoming days and weeks to prepare your newsletter marketing for the shopping event!
Promotion periods vary from shop to shop
This year, the Black Weekend falls on November 29th. Many online retailers, however, start their promotion campaigns much earlier. Others extend their campaigns with the Cyber Week or turn a whole month into a discount marathon. There are online retailers who extend their promotions even until just before Christmas.
It’s up to you when you want to start your email campaign and special offers and if you want them to last only for a couple of days from Black Friday to Cyber Monday, or if you’re going for a whole month. You know best what makes sense for your online shop.
The most sought-after products on Clever Friday!
After Christmas and Singles Day, Black Friday is one of the most lucrative shopping occassions of the year. It promises a high increase in turnover for many online retailers. A survey by Mydealz reveals which products are most in demand on the Black Weekend days in 2018. According to the respondents, products from the following categories will end up in the shopping cart most frequently:
- furniture and interior design/decorative items
- sports and leisure
Electric items such as mobile devices, TVs and household appliances are also in great demand among online shoppers. But also the travel industry is excited about Clever Friday and Cyber Monday. Many people use the shopping event days and weeks to book cheap travel bargains.
Cleverly combine your products and let them enter the limelight!
Seek and you shall find! But some searches take up time … and in the end the interested person gives up in frustration. To make the shopping experience of your customers easier, use photos with product compilations. Your newsletter recipient sees at one glance, which shoes go with their new coat, what food matches their wine and what cushion looks great on their new couch. Especially when you have a large selection of products, such optical signposts are a great help for many online shoppers. It also gives you the opportunity to present your products creatively and attractively.
These ideas will certainly go down well in your Black Friday sale
Special shopping advantages are already half the battle to reach your subscribers with promising offers. But even here you have many creative options to implement your Black Friday and Cyber Monday promotions. Here are just a few ideas of what your promotions might look like.
- Black-Sale-Friday: Reduce only certain (black) products
- Favorite-Item-Day: Your customers get a discount X on their favorite item.
- Best-Cyber-Deal: Reduce only your bestsellers to a best-deal price.
- Clever-Friday-Sale: Only your subscribers receive special newsletter offers.
- Shop-Two-Friday: Buy one, get one free!
Ideas for the fashion industry:
- 30% off all coats
- 20% off the winter collection
- 20% off one favorite item
- It’s a steal! On Clever Friday, the cheapest item is free
- 30% on all black products
Ideas for the technology industry:
- Buy TV X and get a tablet X for free
- Smartphone X including Smart Watch X in a bundle
- Get a voucher for a purchase over 500 €
- 19% off tablets by brand X
- Free shipping, only on Clever Friday
Ideas for the furniture and decoration industry:
- 20% off all Christmas products
- 20% off your favorite item of furniture
- Free shipping + service included
- Buy for 100€ and receive 10€ voucher
- 15% off the entire interior design section
There are many ways to get your subscribers and customers excited. Use them for increase email open rates and to boost your sales.
How your email campaign runs like a clockwork
In order to keep track of your newsletter campaign for Black Friday and not to miss a sending date, we recommend using automation workflows. Use our automation THEA to determine when you want to send out your newsletters.
3 examples of how to create automation workflows
Clever Friday Campaign
Simply log into CleverReach, click on the menu item „Automation THEA“, select „New workflow“ and „Multi-level workflow“. Simply use the template „Discount offer“, to create a new campaign for Clever Friday. This simple workflow is ready-made for you to fill in your content and to send it to your customers!
Sending one newsletter with your sales offers is good. Sending a reminder to non-openers is even better! This way, you get more out of your recipient list and can take advantage of making a few changes in your newsletter (i.e. exchanging the subject line or subhead) to convince your recipients your newsletter is worth to be opened.
Clever Friday Campaign with notice in advance
Similar to the workflow before, you can send a reminder to all non-openers after your Black Friday newsletter. But it is also possible, to send an email in advance of Black Friday, so that customers can look forward to your sale and get the opportunity to fill up their wishlists.
Start planning now, which products and services you want to highlight for your subscribers. In our backend we provide you with newsletter templates for Black Friday that allow you to easily implement your newsletter. Simply log in to your account and get started!