How to Create a Well-Rounded Easter Newsletter

Our tips and ideas for your Easter newsletter will make your email stand out.

Spring is here, flowers are blooming, and Easter is almost here! Now is a great time to surprise your customers with a creative Easter newsletter. But how do you design an email that people will actually open and read? In this article, we’ll share some tips and creative ideas that will make your Easter emails stand out.

---

1. Why Easter Newsletters Are a Good Idea

Easter is the perfect opportunity to get in touch with your customers. After the busy end of the year around Black Friday and Christmas, the beginning of the year is often a time of calm. With the first rays of sunshine, it’s time to wake up from hibernation. Easter has many positive associations and emotions. Many people associate it with family, community and the beginning of spring. A well-designed Easter newsletter can not only boost sales, but also strengthen customer loyalty. If you are creative now, you will be remembered and create sympathy for the brand. The best thing about it: Easter newsletters pay off for almost every industry. Retailers and online stores can present special Easter offers or seasonal products, while service providers can offer creative content such as spring tips or Easter discounts. Easter newsletters can also be used in the B2B sector. For example, you could use them to offer exclusive promotions, informative white papers, or personal spring greetings to business partners.

No matter what industry you are in – with a creative and well thought-out Easter campaign, you can inspire your customers and increase loyalty to your brand.

---

2. Let’s Get Started: Planning Your Easter Newsletter

Well thought-out planning is crucial for your Easter newsletter to really impress your readers. Here are the three most important points you should define at the beginning:

• 1. Define your goal: Before you create your newsletter, think about the goal you want to pursue. This will make it easier for you to evaluate the success of your campaign afterwards. Do you want to increase sales, retain customers or simply share inspiration?
• 2. Define target group/segment: Think carefully about who – i.e. which target group – you want to reach with your Easter campaign. It does not always make sense to send the newsletter to the entire recipient list. In this case, it makes sense to segment your recipient list. Are they bargain hunters, loyal existing customers or potential new customers? You can send different newsletters for different customer segments.
• 3. Phrase your message: Determine which message you want your subscribers to receive at Easter. Should the recipient register for a DIY workshop or redeem an Easter discount code? Be as specific as possible – the clearer the message, the higher the interaction. There should only be one main message per newsletter – in line with the planned objective.

If you have an answer to all three questions, you will automatically find it easier to develop the subject line and the content of your Easter email.

---

3. When to Schedule Your Easter Campaign?

When is the right time to send an Easter newsletter? A few weeks or rather a few days before Easter or even on the Easter holidays? Quite frankly, it depends. Of course, the time of sending depends on your industry, your target group and your planned Easter campaign. For example, do products need to be sent out in time for Easter? Unfortunately, we can’t give you a general answer to this question. But we do have a few guidelines for you that have proven themselves in practice:

Sending plan 1: Easter discount campaign in e-commerce

If you are offering a discount on your products or services, you should consider how long the promotion will run or how long the discount code will be valid and adjust the shipping date accordingly. If you limit the promotion to a few days – e.g. from Good Friday to Easter Monday – you create a sense of urgency for the reader and are more likely to tempt them to take advantage of the discount quickly.

Sending plan 2: Products for Easter

If you are aiming to promote seasonal Easter products with your Easter newsletter, send your newsletter some time before Easter. Allow your customer time for the decision-making process and plan sufficient time for sending the products. This will ensure a positive customer experience.

Parfümerie Pieper shows how it’s done:

• 

• 

• 

Parfümerie Pieper uses Easter to position its products as an ideal Easter gift. The individual newsletters build on each other in a meaningful way and a uniform design increases the recognition value [newsletter sent with CleverReach 🧡].

Sending plan 3: Easter greetings to your customers and partners

If you would like to wish your customers or business partners a happy Easter, it is best to send the newsletter shortly before or during the holidays.

Timing is everything: email marketing automation for Easter

With our email marketing automation, the timing of your Easter campaign can also be timed in advance. So you can relax and enjoy your own Easter vacation and still send your newsletters automatically at the desired time. To make it even easier to set up your Easter newsletter automation, we already have a pre-designed automation template for you.

---

4. It’s Getting Colorful: Designing Your Easter Newsletter

First impressions count – many of us are aware of this. This also applies to your Easter newsletter and, of course, to all other newsletters that you create. But what makes a professional and appealing newsletter design?

An appealing design depends on a clear structure and a balanced text/image ratio. Nobody wants to read a pure text desert. Image databases such as Panther Media, Pixabay or Pexels offer you a large selection of suitable motifs for different occasions. For your Easter campaign too, of course.

In this newsletter, Rifle Paper dispenses with typical Easter bunny motifs and focuses on reduced colors. This can also be Easter.

---

5. Creative and Compelling Easter Email Subjects

In a nutshell: It’s all about the right mix. Newsletter subject lines should be as short and snappy as possible and, if appropriate, creative or humorous. Try to create a certain urgency or curiosity, but without flat advertising language. Matching emojis with Easter motifs and small puns often work wonderfully! Choosing the optimal length for the subject line is not always easy. You can include more information in a longer subject line, but at the same time there is a risk that long subject lines will be cut off on mobile. We therefore recommend newsletter subject lines with a length of 20 to 40 characters so that they are displayed in full on the smartphone. Of course, you can also simply test which subject lines and which length are particularly well received by your recipients and lead to higher open rates. An A/B test of the subject line is recommended to get to know the preferences of your recipients better.

---

6. How to Write Good Easter Newsletter Copy

As already mentioned: Before you get started with the text, think about what the core message of your Easter newsletter should be. Sure, it’s about an Easter promotion, but what is your message and what do you want the recipient to do when they open your newsletter? Should they register for a workshop, for example, or redeem a discount code? We have put together a few tips to help you formulate an appealing newsletter text.

Small but powerful! The CTA in your Easter newsletter

The call-to-action (CTA) often seems inconspicuous and (probably unintentionally) plays a rather subordinate role in many newsletters. Although the exact opposite should be the case: a call-to-action should be clearly visible and placed in a targeted manner and encourage the interested party to click on the button. If you pay attention to the following points and place your CTA button more at the center of your Easter newsletter, there is a very good chance that your campaign will be even more successful.

Rituals optimally implements all of the above points in its Easter newsletter. Starting with an eye-catching Easter image that fits the brand, a short, concise text and a CTA at the top of the newsletter.

---

Conclusion: Use Easter as a Communication Cccasion for Your Email Marketing

Easter is not just reserved for Easter bunnies and Easter eggs. Online retailers with a wide variety of products as well as DIY bloggers and gastronomy have long been experiencing high traffic and a strong increase in sales at Easter. Take advantage of the occasion and plan your Easter campaign now. Take enough time to implement your newsletter and remember: less is sometimes more. Let our tips and examples inspire you and your Easter newsletter will definitely be a success.

---

Tips and tricks for successful email marketing!

Subscribe