Email Advent Calendar: 26 Creative Ideas for Your Newsletters
Surprise your recipients with a newsletter Advent Calendar. Send out your digital calendar with the free CleverReach automation- and newsletter templates.
Pre-Christmas is Advent Calendar Time: delight your newsletter subscribers with daily surprises in their email inbox. Joy that pays off: Increase holiday sales and customer loyalty with an email Advent calendar. And the best thing is: it’s incredibly easy to create. Create your Advent calendar of 24 emails in advance and send them automatically every day with our smart email automation.
Still need ideas for your countdown to Christmas? We’ll show you 24 + 2 ideas to fill your newsletter Advent calendar for your customers – with a little bonus after Christmas Eve!
Attract New Readers with Your Newsletter Advent Calendar
Want to expand your customer base before sending newsletters? Simply integrate our privacy compliant CleverReach email signup form in a prominent spot on your homepage. Use the text field to refer to your email Advent Calendar to quickly generate new contacts, grow your customer base and increase your sales in the long run.
Use your signup form to get new visitors on your website:
- Include a holiday-themed form in a highly visible area of your homepage.
- Place a banner on your website or online store to promote the exciting content and discounts on your Advent Calendar exclusively for newsletter subscribers.
- Catch your users before they leave your site: With special dialog boxes, you can call attention to the Advent Newsletter when the mouse is already moving to the browser’s address bar.
- You can also use your social media channels, such as Facebook or Instagram, to promote your holiday newsletter and the benefits that come with it.
Screenshot: Beispiel für ein Pop-Up-Fenster beim Verlassen der Website. Gesehen auf handmadekultur.de (10/2018)
Plan Your Newsletter Advent Calendar in Advance
Sending a newsletter every day can be time consuming. Planning is key: Prepare your 24 newsletters in November and then send them automatically every day. How? The CleverReach Email Automation allows you to create and schedule entire newsletter workflows for your Advent Calendar.
We have even provided you with a fully prepared automation template for your email advent calendar in our newsletter tool. Starting December 1st, a newsletter will be sent every day until Christmas. All you have to do is plan your content and insert the newsletters – done!
Free Advent Calendar Newsletter Templates
You can easily use and customize your existing newsletter design for your Digital Advent Calendar newsletters.
However, if you’re looking for a classic Advent Calendar, you can also use one of our free email templates.These already contain placeholders for 24 doors – wildly mixed, of course, so you have to search for the current door. That’s half the fun of an Advent calendar! Simply link the current door to a landing page with today’s surprise.
In addition to two neutral templates that you can customize with your corporate colors, our catalog also includes a colorful Advent calendar template in holiday gold and blue.
Plan and Send Holiday Content for Your Newsletter Advent Calendar
The holiday season can be a sales bonanza for any business, from online retailers to service providers. Boost your profits with a sophisticated advent calendar email campaign!
Decide if you want to send emails only on Advent Sundays, or if you want to send your customers new messages every day like a typical Advent calendar, and if you want to tie your content to special discounts or promotions.
We have put together some general content and ideas to help you bring your newsletter advent calendar to life:
- Discount codes or daily specials
- Free (digital) gifts when ordering, booking or scheduling
- Free download: digital products, whitepapers, etc.
- Tips and tricks for the holiday season – tailored to your business and audience
- Behind the Scenes: Present your company and team in (fun) facts
For those looking for more concrete ideas, we have a new idea for every day that will turn customers into real fans:
26 Ideas for a Digital Email Advent Calendar
- Advent Calendar Start: Promote and showcase all categories of your business or service
- Present special offers: Like free blog posts, discounted product bundles, or free services.
- Christmas Party! Tips for a dignified evening without mishaps
- The best gift ideas for women (mother, sister, best friend, partner, …)
- Christmas time is cookie time! Easy recipes for those in a hurry
- St. Nick’s Day: Free gift with every order/subscription/contract today only
- Easy Christmas ornament craft guide (with free printable template)
- Together for a good cause! Christmas Eve fundraiser (“The Alternative Gift Idea”)
- The best gift ideas for men (dad, brother, buddy, partner, …)
- Holiday styling ideas: create visual worlds for makeup, outfits or decorations
- Let your customers tell you: “What was your favorite Christmas present ever?”
- Beautiful DIY packaging ideas and free printable gift tags
- Find the funniest Secret Santa gifts to give to coworkers.
- Recipe Ideas: Cold Days, Hot Drinks: Editorial Favorites
- Inspiration for your home: 3 different festively decorated tables
- Free today only: Gift box with every order or free download or service with every contract signed
- Offer a free photo template for custom postcards
- Free Service: No delivery costs/ setup fee!
- Give your readers something great: “Still looking for a great Christmas playlist?”
- Last minute gift ideas for under X Euro!
- Influencer Marketing: “How Our Favorite Bloggers Celebrate Christmas!” (With little tips from the “pros” against Christmas stress)
- For Grinches: Tips for a Relaxed, Non-Christmas Eve
- Thank you! Tell readers what you have accomplished with them over the past year.
- Christmas Eve: Send a holiday greeting with a poem or funny video to set the mood.
And here is the encore for Christmas Day and Boxing Day:
- Christmas Day: Around the World – How Other Cultures and Countries Celebrate Christmas
- Boxing Day: Start of the After-Christmas Sale!
Reach right into your customers’ hearts with the Email Advent Calendar!
The pre-Christmas period provides plenty of fodder for anyone looking to support their online presence with a newsletter. A good mix of exciting content and attractive discounts will make your emails a real treat for your readers and turn them into enthusiastic fans.
More tips for your Holiday Newsletter:
- Planning Your Holiday Newsletters with Email Automation
- Design Your Christmas Email Template
- Checklist for Your Perfect Holiday Newsletter Campaign
