Newsroom - Strategy and Concepts

An email marketing strategy is essential for anyone who wants to carry out professional and efficient newsletter marketing. A well-founded email marketing concept for the content of your newsletter is also essential. Learn what is important from a strategic point of view and which overarching questions you should ask yourself for your value-adding email marketing.


Regular newsletters build trust and loyalty

Newsletters are a powerful tool for building trust, because regular communication builds a strong relationship with your customers. What are the psychological mechanisms behind this?
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