Newsroom - Email Marketing Strategy

Optimise the success of your newsletter with a targeted email marketing strategy. Which components are part of a well thought-out strategy and what budget do you need to plan for? Why is email marketing so worthwhile in the marketing mix and what do you need to bear in mind when it comes to data protection? We answer these and other questions with practical advice and proven methods to professionalise your newsletter marketing in an effective and targeted manner.


Regular newsletters build trust and loyalty

Newsletters are a powerful tool for building trust, because regular communication builds a strong relationship with your customers. What are the psychological mechanisms behind this?
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