Newsletter Timing: When is the Best Time for Sending Your Emails?
The timing of your newsletter is crucial for the success of your email marketing campaigns. When is the best time to send your newsletter?
Timing is key when it comes to sending out newsletters. Picking a good time to send your newsletter can really boost its open and click rates, which can make or break the success of your campaign.
What’s the best time to send your newsletter? We give you information about the best times to send emails to other businesses and to consumers, and we give you tips on how to figure out the best time to send emails for your company.
Why Does the Sending Time for Newsletters Matter?
The key to successful newsletter delivery is timing. Timing is crucial to ensure your emails reach your subscribers’ inboxes at the optimal time and don’t get lost in the deluge of other messages. If you’ve got the wrong timing, your email might not even be seen. It’ll just get pushed further and further down the inbox by all the new emails coming in.
On the flip side, if you get the timing right, you can get a high open rate and more people will interact. With so much competing for people’s attention these days, it’s more important than ever to strike at the right time.
Things That Affect the Best Time to Send Out Emails
- Target group: When you’re figuring out when to send out your emails, your recipients and your business model are super important. Business customers (B2B) and private individuals (B2C) behave differently when it comes to email and have different availability.
- Industry standards: The best time to send your newsletter depends on the industry. For example, retail offers and promotions can be particularly effective at the weekend or just before closing time. In industries like technology or finance, it might be better to send your emails during the workweek, since people are usually more open to dealing with complex topics or offers during those days.
- Internationalization: If your company does business in other countries, you’ve also got to think about the time zones and local customs of your target markets. It’s best to send a global newsletter out at different times in different regions.
- Topics and interests: The content of the newsletter can also help you decide the best time to send it. Offers or seasonal topics may need a different newsletter strategy than regular updates or news. If the newsletter is for a specific time of day (for example, a newsletter for early risers), the mailing time should match the content.
B2B vs. B2C: Differences in Sending Times
The optimal time to send newsletters varies depending on the target audience, especially for B2B (business-to-business) versus B2C (business-to-consumer) audiences. The two target groups have different behavioral patterns regarding the optimal time to send newsletters.
Newsletter Timing in B2B (Business-to-Business)
In the B2B sector, most recipients are professionals who read and respond to emails during business hours. Choosing a sending time that works well can help make sure your message doesn’t get lost in the inbox. These are the best times to send messages in the B2B sector:
- During the week: Monday to Friday is the best time to send B2B newsletters. These days get the most open rates since people are usually working from Monday to Friday.
- Tuesday and Thursday: These two days are great for sending B2B newsletters. When the week starts on Monday, the mailbox is full and there are a lot of things to get organized. On Friday, it’s more likely to get lost over the weekend.
- During business hours: You’ll usually find the best times are 8 AM to 11 AM and 1 PM to 3 PM. A lot of professionals check their emails either right when they start work or after their lunch break.
Absolit’s benchmark study confirms this, analyzing 120,000 emails and finding that Thursday (26%) and Tuesday (24%) are the most popular sending times in B2B. Another special finding: B2B companies are sending emails before 7 AM, i.e. before regular working hours. There is a clear upward trend here from 2025 (26%) compared to 2023 (19%).
The Best Time for B2C (Business-To-Consumer) Newsletters
In the B2C sector, newsletters are targeted towards consumers who often check their email at home or on the go. So, there are some differences in the best time to send:
- Weekdays vs. weekends: You’ll get the best rates if you send your emails from Wednesday to Friday. And since most people don’t work on weekends, they have plenty of time to relax and browse online. This makes Saturdays and Sundays great days for online shopping.
- Early in the morning or late in the evening: Many consumers like to check their email either immediately after getting up in the morning or before going to bed in the evening. Early in the morning (between 6:00 and 8:00 AM) or in the evening after work (between 6:00 and 9:00 PM) are often good times for sending B2C newsletters. On weekends, the sending times vary from late morning to early evening.
- Holidays and seasonal events: Keep an eye on the season and public holidays. People are usually open to offers around the holidays, like Christmas and Black Friday.
Absolit’s benchmark study says that the most popular days to send emails to consumers are pretty evenly spread out across the week. Thursdays and Fridays are the most popular days to send emails, with Thursday being the more popular day at 19%. However, the number of newsletters sent on weekends, especially Sundays, increased significantly in 2025 (24%) compared to 2023 (17%).
How Can I Determine the Best Time to Send?
As described above, the perfect mailing time varies depending on the target group and industry. It is not always obvious. There are several methods to determine the ideal timing for your company:
1. Analysis of Active Users on Your Website
Google Analytics and other web analytics tools offer valuable insights that can help you better understand the behavior of your website visitors. Check out the times when your users are most active on your website. For example, if you see that most of your users are on your site during the lunch break, this could mean that this time is a good time to send newsletters.
2. Newsletter Reporting
Use the CleverReach newsletter reporting to check how people have been opening your previous newsletters. Look at past days and times when newsletters were opened the most. Pay close attention to patterns and trends. The data is a useful tool for figuring out the best time to send out your newsletter.
3. Competitive Analysis
Check out the newsletters of your competitors. Take a look at when they send out newsletters and see if you can spot any patterns that suggest good sending times.
4. A/B Testing
A/B testing is one of the best ways to figure out the best time to send. With CleverReach, you can test different sending times and see how well they work. Send the same newsletter to two groups at different times and see which group has higher open and click rates. This allows you to slowly change your mailing strategy and find the best time for your company in the long term.
Schedule Your Newsletters with CleverReach
CleverReach allows you to schedule emails in advance. This makes sure your messages get to your subscribers’ inboxes on time, even when you’re not around. This is great if you need to send something after hours or on the weekend.
Another helpful feature for the best time to send is email automation. Automated campaigns make sure your emails are sent at the right time and based on how your recipients act.
For example, you can send automatic emails to people who’ve taken a certain action. This could be downloading a white paper, buying a product, or signing up for the newsletter. These personalized, behavior-based emails are sent at the optimal time for each recipient because they are sent when interest is highest. This increases the likelihood that people will open your emails and carry out the desired actions.
Conclusion: The Optimal Time to Send Newsletters Varies
The timing of your newsletter is crucial to its success. Unfortunately—or perhaps fortunately!—there is no single mailing time that works equally well for everyone. Ultimately, everyone would be sending at the same time, which would also be disadvantageous. In summary, we would like to offer you the following tips:
- Keep in mind that there are different best practices for B2B and B2C.
- Find your own sending time by running analyses and tests.
- Do not always send on the hour.
- Use automation for behavior-based newsletters.
Along with getting the timing right, how often you send the newsletter is also important for your success in email marketing. Read on for tips on using newsletters to keep your customers hooked.
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