Easy, Practical, Personal: Email Automation

Sabine Kowalski
Content Marketing Managerin

Wouldn't it be great if you could reach out to your clients efforlessly?

Email automation is the answer to your wishes! Once installed, you can send fully automated mailing campaigns over and over again when new clients register to your site or service. No matter, whether you’re a newbie or a pro of email marketing; it is really easy to set up single track workflows.

Automated Mails Meet User Behavior

While navigating through a site or online service, clients show behavioral patterns that you can meet with automated newsletters. Triggered by the actions of a user, these mails are sent automatically and at specified intervals. It is even possible to preset these workflows years in advance!

Typical events that can trigger single track workflows are:

  • website registrations
  • newsletter registrations
  • abandoned shopping carts
  • Requests for feedback after purchase
  • Reactivating passive clientel
  • birthdays, anniversaries

If one of these events takes place, an automated workflow starts, and newsletters will be sent at predetermined intervals. In that way, you can precisely advertise your products and services exactly when clients already show interest in your portfolio.

For example, imagine you’d sell disposable contacts. Wouldn’t it be convenient for you if your customer is notified automatically when they are running out of contacts at the end of the month? Or what if patients are always reminded on time about their yearly check-up at the dentist? There are many approaches to email automation, and they always facilitate your everyday work.

Take A First Step to Email Automation Today

Many newsletter softwares offer professional automation that is easy to use. You can arrange workflows with visual aids like icons and “if/then” rules, which make it easier to understand how your newsletters will be connected and what happens when these mails are opened or clicked. You too can benefit from the advantages of email automation:

  • Increased efficiency and time saving with predefined workflows
  • Professional public image through cleverly timed mailings
  • Insights about customers thanks to reportings in automation programs


No matter whether you are already involved in email marketing or just getting into the subject: Email automation can make your day-to-day work much easier. Even simple newsletter routes can be quickly implemented in automation programs, even for beginners. This saves a lot of effort in direct communication, e.g. in case of website registrations.

Want to get started now with your own fully automatic newsletter route? Then try the automation module THEA from CleverReach – also available in our free version!

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