How to Use ChatGPT to Support Your Black Friday Campaign
Helpful ChatGPT prompts that will give you new ideas for preparing your Black Friday campaign.
For a lot of companies, Black Friday is hands-down the biggest e-commerce event of the year. It’s the perfect chance to totally crush it with sales. There’s a lot on the to-do list: come up with creative campaign ideas, write compelling offers, design email campaigns, and write catchy subject lines. And all of this is needed by yesterday.
It’s good that you don’t have to do everything by yourself. ChatGPT is a lot more than just a text generator. If you use it right, AI can help you brainstorm ideas and develop concepts for your Black Friday campaign. This post shows how you can use AI in a targeted way with well thought-out instructions; not with standard questions, but with strategic approaches that deliver real added value.
You Will Find the Following Prompt Ideas in This Article:
- Brainstorm Black Friday Campaign Ideas
- Develop Offers That Score Points With Sales Psychology
- Design Your Email Automation
- Create Newsletter Content
- Optimize Text and Subject Lines for Maximum Open Rates
Additional tips: How to Optimize Your Prompts
1. Brainstorm Black Friday Campaign Ideas
The key to a successful Black Friday campaign is having a great idea. What do you want to offer your customers? How are you different from the crowd and your competition? You can use ChatGPT as a sparring partner in brainstorming sessions to come up with new ideas and incorporate the needs of customers.
Sample Prompts for ChatGPT:
- “Create an empathy map (what the target group says, thinks, does, and feels) for Black Friday. Provide three ideas that will surprise and impress the reader, along with ideas for a campaign that would work well.”
Good to know: An empathy map is a tool that helps you understand a group of people or a specific person better. It helps you understand the thoughts, feelings, actions, and perceptions of a person or group.
- “I’m planning a Black Friday campaign. My idea is [idea]. Based on this, create five different ideas, each clearly different from the original.”
- “Plan the campaign for [context]. Come up with five creative ideas for Black Friday campaigns that are different from the usual discount promotions. Please categorize them into the following: sales, storytelling, social impact, gamification, and community. Ask me three questions beforehand to better understand the goal and target group.”
Bonus Tip: Ask ChatGPT specific questions. This will force you to be clear and significantly improve the suggestions.
These prompts will help you find new approaches for your Black Friday campaign. Your campaign might benefit from an “exclusive early bird discount” or a “surprise box” for regular customers.
2. Develop Offers That Score Points With Sales Psychology
Every Black Friday campaign is centered around good offers. It’s important to know how to present your products and discounts in a way that appeals to your customers and encourages them to take advantage of them. ChatGPT helps you develop psychologically effective offers.
Sample Prompts for ChatGPT:
- “List 10 offer mechanics (beyond percentage discounts) with examples from [industry].”
- “What Black Friday promotions have my competitors [competitors] marketed in the past?”
- “Analyze these 20 offer claims [list]. Highlight clichés and suggest 10 differentiated alternatives that stand out from the crowd.”
- “Create a Black Friday offer for [target group] in [product category] that motivates them to act quickly through FOMO.”
Practical: Use ChatGPT to generate multiple versions of an offer for A/B testing. “Give me three different offer formulations, each with a different psychological trigger, such as exclusivity, time pressure, or social proof.”
ChatGPT can help you develop different types of promotional discounts for different customer segments, such as new, existing, or inactive customers.
3. Design Your Email Automation
Email automation is an essential component of a successful Black Friday campaign because it allows you to send multiple emails targeting different stages of the customer journey or recipient behavior with minimal effort. With ChatGPT, not only can you plan email series, but you can also develop triggers, tests, and hypotheses.
Sample Prompts for ChatGPT:
- “Create an email marketing schedule from Black Friday to Christmas. Define the goal, key performance indicator (KPI), and typical message for each.”
- Plan an email campaign for Black Friday with the following stages: Teaser, presale, sale start, and last call. Include ideas for subject lines, content, and calls to action.”
- “Create a Black Friday email automation campaign that applies the AIDA formula to promote our exclusive offer.”
- “Propose six hypotheses for the optimal times to send emails during Black Week, based on typical user behavior in [country].”
- “Create an if/then matrix for my Black Friday email campaign. The triggers should be an offer, a product in the customer’s cart, low stock, and a sale ending soon. What message should we send for each trigger, and when?”
Bonus Tip: Have ChatGPT develop trigger logic, such as what happens if a contact does not open or click.
ChatGPT helps you craft a thoughtful series of emails that guide your customers through the sales process of your Black Friday campaign at optimal times.
4. Create Newsletter Content
Your newsletter is a key channel for communicating with customers during Black Friday. During the Black Friday campaign, it’s important to ensure your newsletter content is informative and engaging to achieve high open and click-through rates. ChatGPT can help with that.zen.
Sample Prompts for ChatGPT:
- “Formulate an emotional newsletter text that increases anticipation for our Black Friday sale [context]. Target group: [target group], focus: [USP of the product].”
- “Write a newsletter paragraph using the KISS principle (Keep it Short and Simple) that sums up our exclusive Black Friday offer [offer] for [product category] in 3 sentences.”
- “Anticipate a first-time buyer’s top 10 objections to my Black Friday deal [offer]. Give each objection: 1-sentence response, micro-proof idea, placement (subject, email body, FAQ).”
- “Give me a list of 10 compelling CTAs for my Black Friday promotion [action] that encourage people to click.”
Give ChatGPT some text examples from your company and instructions on the kind of language and tone that would best match your brand’s voice. Perhaps you are already using a custom GPT?
Good to know: With the content generator in our newsletter editor, you can use a direct connection to OpenAI in CleverReach. This allows you to generate AI suggestions for your texts directly in CleverReach and incorporate them into your newsletter at the touch of a button.
5. Optimize Text and Subject Lines for Maximum Open Rates
Even the best email is useless if it doesn’t get opened. Good subject lines are relevant and intriguing, yet often surprisingly simple. ChatGPT offers different options and explains why they are effective.
Sample Prompts for ChatGPT:
- “Create 5 subject lines for an email promoting an exclusive Black Friday offer [offer] for Early Birds. Focus on mobile readability, emojis allowed.”
- “Give me 7 subject lines for a Black Friday email in the [industry], formulated according to the 4U principle (Unique, Useful, Urgent, Ultra-specific).”
- “I would like 3 A/B test variants for the following subject line: [message]. Each with a different psychological focus: curiosity, scarcity, social proof. Give me an assessment of which variant is suitable for which target group.”
Using the right subject lines can make your emails irresistible and increase open rates.
How to Optimize Your Prompts
For ChatGPT to deliver the right results, you’ve got to give it a good prompt and context. Here are some tips on how to make it work:
- Give context: Include brand, target and target group in 2-3 sentences.
- Allow queries: Let ChatGPT follow up. This increases the quality of the results.
- Proceed step by step: Concretize after each output: “Deepen point 3 with examples.“
- Request prioritizations: Ask for rankings, RICE scores or color coding (traffic light).
- Create to-dos: “Create a who/what/when list from this.“
Summary: ChatGPT as Assistant for Black Friday Campaign Planning
ChatGPT is a versatile tool that can greatly assist you with planning and implementing your Black Friday campaign.
Your advantages at a glance:
- Faster idea generation
- New perspectives
- Optimized content with sales psychology fine-tuning
- Reduce research and analysis effort
- Inspiration even with creative blockages
- More variants for tests and optimizations
As exciting as the possibilities of ChatGPT are, you should always critically examine and question the suggestions. AI can be a valuable support, but it does not replace your own expertise about your industry and target group.
Our Tip: Start early, test a lot – and combine your expertise with AI support. ChatGPT is no substitute for your know-how, but it’s a damn good assistant.
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