Christmas time is shopping time – and it doesn’t stop at Christmas Day. Around the turn of the year, offline retailers and online shops experience a flood of visitors spending their Christmas money and gift vouchers. It’s that time of the year where retailers can benefit from an exceptionally high customer volume and win them as newsletter subscribers to strengthen customer relationships and increase their sales. The better a newsletter is placed and designed, the more people will subscribe. Christian Schmidt, CEO of email marketing provider CleverReach, gives six helpful tips:
1. Sketch out the benefits
People giving out data like their email addresses want to know exactly what for. Clearly point out the benefits a newsletter subscription has for your customers. For example: special offer notifications or the latest products, coupons, insider knowledge or events can always perfectly be connected to a newsletter subscription, as well as surveys and raffles. That’s how recipients only need to sign up once and you benefit twice.
2. Encourage buying decisions
Combine a newsletter subscription with a discount on your subscriber’s next purchase.
There are several ways to do this: give discount on the total purchase amount, a single item or a specific product category. If you are doing online as well as offline retail, don’t just make the coupon valid for either of them. Let your customers decide and strengthen both the online and the offline part of your business.
3. Clever ways of requesting subscriber data
Only ask for basic information in the beginning. This increases chances people will sign up for your newsletter. Many enterprises only ask for the email address in the first step. But you can do better. Also get to the little pieces of information that improve the newsletter offer for your recipients. The button “subscribe now” could for example be replaced with buttons for men and women to subscribe separately. Only ask for additional information on the confirmation page right after the Double-Opt-In.
4. Do offline, what already works online
Winning subscribers does not only work online but also in your shop, one of your events or your market stall. Place a newsletter form on the back of a flyer you produce anyway. That saves paper, and you as well as your subscribers benefit from this. What’s important: train your staff to friendly show up the advantages of your newsletter to your customers. Advise your staff to collect the email addresses on a list, together with the date of subscription. Customers can sign their entry for you to prove that they gave permission to use their data.
5. Offer a notification service
Offer your customers to send email notifications, for example if a product they want to buy is sold out in your shop. Your customers fill out a form with their name and email address to get the information they need. At the same time, you can advertise your newsletter.
6. Be present – everywhere.
Draw attention to your newsletter in as many places as possible. Entry, counter, exit: these are the most important trigger points for newsletter subscriptions – offline and online. Online example: Make a pop-up appear for every new visitor on your website, inform about your newsletter when customers are leaving the shopping cart, or promote it on the order confirmation page and in the respective mailing.
Christian Schmidt, CleverReach CEO:
“Winning subscribers is one of the most crucial conditions for successful email marketing. It’s the easiest way for enterprises to reach their customers and send relevant information and offers regularly. That’s how they keep stuck in mind and increase sales in the long run.”
Company portrait CleverReach
Reaching people with professional newsletter campaigns: the intuitive CleverReach® email marketing software allows the direct and personal communication between businesses and their customers.
Anyone can do successful email marketing with CleverReach®. The simple setup, clever features and friendly service make CleverReach® easy to use and help beginners and email marketing pros achieve quick success.
For newsletters that arrive safely: plugins for relevant systems as well as email automation enable targeted email marketing. As a German company, CleverReach® relies on the highest technology and data protection standards - far beyond legal requirements. This way, CleverReach® achieves a high level of email deliverability that convinces the tool’s users time and again.
Since 2007, CleverReach® has stood for passion in email marketing and is now one of the leading international solution providers for email marketing.www.cleverreach.com
|Management:||Sebastian Strzelecki, Jens Klibingat & Sebastian Schwarz|
|Corporate form:||GmbH & Co. KG|
|Head office:||Rastede/Oldenburg (Lower Saxony/Germany)|
|Services:||Cloud-based technology solution for email marketing:
|Reference industries:||SME, online trade, tourism, retail/trade, fashion/textile, service industry, consumer goods industry, automotive|
|Countries:||Campaigns and clients in over 170 countries, especially D-A-CH, Europe and USA|
|Contact:||CleverReach GmbH & Co. KG
|Press contact:||Jacqueline Schwestka
Tel. +49 (0) 441 36116316
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