Press release

Facebook Lead Ads for CleverReach

CleverReach, provider for email marketing, announces a new integration for Facebook Lead Ads, implemented in direct cooperation withFacebook. This ad format enables users to easily sign up for services of enterprises, e.g. newsletters, directly on Facebook without ending up on a landing page. The connection to CleverReach allows companies to transfer potential customers fromFacebook and use them for their email campaigns in real-time. The data transfer complies with all data protection requirements.

“Companies often face the challenge of reaching new potential customers. That’s why I am glad to say that we can launch the integration for Facebook Lead Ads in direct collaboration with Facebook. The combination of Lead Ads and email marketing is especially suited for easily and legitimately winning new email subscribers”, says CleverReach CEO Christian Schmidt.

The right users at the right time

The new CleverReach integration for Facebook Lead Ads offers many benefits for advertisers. Through Facebook’s mobile ad network and its target group-oriented possibilities of advertising, ads can be placed in external mobile apps. The mobileFacebook version additionally generates high conversion rates. This allows enterprises to minimize tax losses and get to the right people at the right time with a combination of email marketing and Facebook Lead Ads. The automatic transfer of the leads saves time and money. There are numerous possibilities to design the ads: advertisers can choose between carousel ads, videos and dark page posts.

Generating leads in compliance with data & privacy protection

Data from Facebook Leads ads are smoothly integrated into existing email marketing processes. The ad format also includes Double-Opt-In to get a prospect’s permission to contact them, which makes the combination of both channels legal. Advertisers have to determine right away when creating the lead ads what they are using the subscribers’ data for. It is possible to get the permission to use a subscriber’s data for several purposes with just one single lead ad – however, all these purposes have tobe unmistakably clear to the subscriber. To use their data for any additional purposes afterwards, it is necessary to get the subscriber’s consent once again.

Company portrait CleverReach

Reaching people with professional newsletter campaigns: the intuitive CleverReach® email marketing software allows the direct and personal communication between businesses and their customers.

Anyone can do successful email marketing with CleverReach®. The simple setup, clever features and friendly service make CleverReach® easy to use and help beginners and email marketing pros achieve quick success.

For newsletters that arrive safely: plugins for relevant systems as well as email automation enable targeted email marketing. As a German company, CleverReach® relies on the highest technology and data protection standards - far beyond legal requirements. This way, CleverReach® achieves a high level of email deliverability that convinces the tool’s users time and again.

Since 2007, CleverReach® has stood for passion in email marketing and is now one of the leading international solution providers for email marketing.www.cleverreach.com

Management:	Sebastian Strzelecki, Jens Klibingat & Sebastian Schwarz

Corporate form:	GmbH & Co. KG

Foundation:	2007

Head office:	Rastede/Oldenburg (Lower Saxony/Germany)

Services:	Cloud-based technology solution for email marketing: Stand-alone mailings, newsletters, dynamic RSS campaigns Interfaces to relevant CMS, CRM and shop systems Simple and multi-level automated email routes with THEA (Email Marketing Automation Solution) Reports/realtime statistics for success control and optimisation, design and spam tests, A/B split tests, multivariate tests Multilingual email and phone support

Reference industries:	SME, online trade, tourism, retail/trade, fashion/textile, service industry, consumer goods industry, automotive

Countries:	Campaigns and clients in over 170 countries, especially D-A-CH, Europe and USA

Website:	www.cleverreach.com/en-de/

Contact:	CleverReach GmbH & Co. KG //CRASH Building Schafjückenweg 2 26180 Rastede Germany

Press contact:	Jacqueline Schwestka Tel. +49 (0) 441 36116316 presse@cleverreach.de

Your press contact

Jacqueline Schwestka
ppa // Senior PR-Consultant

+49 (0) 441 36116316
presse@cleverreach.de