Press release


CleverReach appoints Sebastian Strzelecki as CEO

(RASTEDE, 01.01.2020)

Sebastian Strzelecki, who has held the position of Chief Operating Officer (COO) at the solution provider for digital direct marketing CleverReach since August 2019, was appointed Managing Director (CEO) with effect from January 1, 2020. In addition to the group-wide managing directors Jens Klibingat and Sebastian Schwarz, Sebastian Strzelecki joins the management board as CEO for CleverReach and is responsible for the operative management.

„I am very excited about the challenges that come with my new role as CEO. With our innovation project “Bigfoot”, we are already working on the future of direct communication as well as innovative product features that take email marketing to a new level. At the same time, we will further strengthen our position as the leading email marketing specialist in the DACH region and present ourselves as an attractive employer in our new home – the //CRASH Building,” says Sebastian Strzelecki.

Strzelecki has been working for the Ashampoo Group for almost 17 years. He initially started working as a media designer in the field of software development and contributed to the establishment of the email marketing division. As a founding member of Ashampoo Internet Services, from which the sister company CleverReach emerged in 2007 after a change of name, he contributed to CleverReach as a strategic advisor and consultant in addition to his role as Creative Director at Ashampoo, before he switched completely to the email marketing solution provider in 2016. In addition to consulting, he worked for CleverReach as Product and Business Development Manager until his promotion to COO in August 2019. Next step: CEO.

“With his professional and industry-relevant expertise, Sebastian Strzelecki has distinguished himself within a very short time as the right person for this important position. Under his leadership, we see the trend-setting progressiveness that we need for an innovative company like CleverReach,” emphasizes Rolf Hilchner, member of the Ashampoo Group supervisory board.

Strzelecki adds: “It is important to me that the company makes healthy progress towards the future and that our employees love coming to work and go home with a good feeling. In the //CRASH Building, we have created an ideal working environment to turn the visions of CleverReach and the entire group of companies into reality”.

Company portrait CleverReach

Reaching people with professional newsletter campaigns: the intuitive CleverReach® email marketing software allows the direct and personal communication between businesses and their customers.

Anyone can do successful email marketing with CleverReach®. The simple setup, clever features and friendly service make CleverReach® easy to use and help beginners and email marketing pros achieve quick success.

For newsletters that arrive safely: plugins for relevant systems as well as email automation enable targeted email marketing. As a German company, CleverReach® relies on the highest technology and data protection standards - far beyond legal requirements. This way, CleverReach® achieves a high level of email deliverability that convinces the tool’s users time and again.

Since 2007, CleverReach® has stood for passion in email marketing and is now one of the leading international solution providers for email

Management: Sebastian Strzelecki, Jens Klibingat & Sebastian Schwarz
Corporate form: GmbH & Co. KG
Foundation: 2007
Head office: Rastede/Oldenburg (Lower Saxony/Germany)
Services: Cloud-based technology solution for email marketing:

  • Stand-alone mailings, newsletters, dynamic RSS campaigns
  • Interfaces to relevant CMS, CRM and shop systems
  • Simple and multi-level automated email routes with THEA (Email Marketing Automation Solution)
  • Reports/realtime statistics for success control and optimisation, design and spam tests, A/B split tests, multivariate tests
  • Multilingual email and phone support
Reference industries: SME, online trade, tourism, retail/trade, fashion/textile, service industry, consumer goods industry, automotive
Countries: Campaigns and clients in over 170 countries, especially D-A-CH, Europe and USA
Contact: CleverReach GmbH & Co. KG
//CRASH Building
Schafjückenweg 2
26180 Rastede
Press contact: Jacqueline Schwestka
Tel. +49 (0) 441 36116316