URL Shortener to shorten links
Track link clicks with the URL Shortener
Shorten links
Shorten unsightly long links for your newsletters or social media campaigns.
Measure link calls
Analyze how often your campaign link was clicked.
Create QR codes
Easily generate a QR code for your link for cross-media campaigns.
The CleverReach URL Shortener
What is an URL?
URL is short for Uniform Resource Locator and refers to an internet address, i.e. what appears in the address bar of a browser when a web page is called up.
If this address is included in a newsletter so that the email recipient clicks on it and is taken to the corresponding web page, this is referred to as a link.
What is an URL Shortener?
A URL shortener is a tool that turns a long web address into a short link. This short link can be included in email newsletters and social media posts. When the recipient or user clicks on the short link, they are redirected to the corresponding website.
What are the advantages of shortened URLs?
Short links do not take up so much space. This way, they don't look distracting in the newsletter and fit better into the body text.
Saving characters is also an advantage when sharing in some social media channels, for example on YouTube and Facebook, or when there is a character limit, like on Twitter. Here, it makes a big difference whether a link is short or long. You can use the CleverReach URL Shortener for this purpose as well.
Note: The URL Shortener is currently still in beta phase. If you have any feedback or questions about the function, please contact our support by mail.
Get started now with CleverReach!
Specialized in target group-oriented marketing campaigns, our email marketing software effectively supports you in the successful implementation of email marketing campaigns. Manage up to 250 recipients and send up to 1,000 emails per month free of charge!
Specialized in target group-oriented marketing campaigns, our email marketing software effectively supports you in the successful implementation of email marketing campaigns. Manage up to 250 recipients and send up to 1,000 emails per month free of charge!
Shorten Links and Generate QR Codes with the CleverReach URL Shortener
Also Use Shortened Links on Social Media Channels with Character Limits
1. How to Use the URL Shortener
To use the CleverReach URL Shortener to shorten your links, start by logging into your CleverReach account.
Go to “My Account“ in the left navigation bar on your dashboard and click on the tab “Extras”. Click on “URL Shortener“. The URL Shortener screen appears.
2. Generate Short Links and QR Codes with One Click
How does the URL Shortener work?
- Enter the link (i.e. the web address) you want to shorten in the input field.
- Click on „Shorten URL“.
- Our tool then generates a shortened URL.
You can now copy the shortened URL and paste it where you need it. Even after posting, the target URL for the short link can be changed at any time. Simply click on the arrow right to the short URL and select „Edit URL“.
You can create QR codes with the CleverReach URL Shortener as well:
- Click on the right arrow next to the short link – a drop down menu appears.
- Select “Generate QR Code“
- A QR code is generated.
- Copy the code and add it to print products.
QR codes are the ideal tool to connect online and offline in cross-media campaigns.
3. Preferred Links
You want a specific keyword in your short link? That’s possible, too. Please note that this is a paid feature and only available for customers in paid price plans.
Start by clicking „Generate Preferred URL“ right beneath the upper input field. After that, enter the link you want to shorten just as described above.
Enter your preferred URL and confirm your input. Our tool then checks whether your preferred URL is still available or already in use. If it is available, generate it by hitting the “Shorten URL“ button. Copy the shortened URL and paste it where you need it.
What do you even need personalized URLs for? Because it allows you to use, for example, the URL "http://cleverreach.com/birthday" instead of a long page path with UTM parameters. This looks more appealing to your recipients. Unlike links with parameters or a short URL, the personalized link is not cryptic, but reveals something about the target URL.
4. Evaluating Your Short URLs: Track Clicks as Marketing KPI
Shortened links don’t only look better or save characters, they are also good for evaluation – for each channel! Find out exactly which clicks on your shortened links originate from your newsletter, Facebook, LinkedIn or other channels with just one quick look at your reporting.
The CleverReach URL Shortener enriches your short link with tracking parameters, so it is possible to get click statistics for the different channels. By segmenting users per channel, you benefit from a more accurate traffic analysis.
5. Score with shortened URLs in print media
Short links are not limited to online use, a short URL or QR code is also beneficial in print – especially when you’re using a preferred URL that your customers and contacts can easily remember. People who want to visit your website because of your print ads don't have to type in a long link for a subpage, but only the few characters of your short link.
A concise short link - in addition to a QR code - is also useful on a business card. With a short URL that is easy to remember and can be typed in quickly, your business card stays nice and clear, and your contacts simultaneously hold the key to much more information about you and your business in their hands.
Get started for free with CleverReach
Manage
- up to 250 recipients
- and send up to 1.000 emails per month for free!
Our Lite Plan has no limited running-term. There is no setup fee and no contractual obligations.
For more emails and features, choose between our Flex, Essential or Enterprise plans.
