Automatic unsubscribe management

For legally secure newsletter delivery
Automated Unsubscribe Management CleverReach

Newsletter Unsubscribe Management

Less effort
With every CleverReach mailing, an unsubscribe link is automatically generated and integrated into your newsletter.

Legally secure
With the automatic unsubscribe management, you are always on the safe side with your newsletter.

Increase reputation
Send your newsletters only to recipients who like to read them - This increases your opening rate and your reputation.

Automated Unsubscribe Management

Always be on the safe side with our automatic unsubscribe management. Customers who have subscribed to your newsletter must be able to easily change their minds at any time. This is not only good manners, but also required by law in Germany and many other countries.


Don’t delete inactive, unsubscribed recipients. Otherwise, they won’t be recognized and will be added again to your list of subscribers after a new import of contacts.

Get started now with CleverReach!

Specialized in target group-oriented marketing campaigns, our email marketing software effectively supports you in the successful implementation of email marketing campaigns. Manage up to 250 recipients and send up to 1,000 emails per month free of charge!

3. Unsubscribe: Single-Opt-Out via public form

Automated Unsubscribe Management Single Opt out Public Forms CleverReach
  • This works just like the Single-Opt-Out in step 2, with the slight difference that subscribers can unsubscribe via a form on your website. We don’t recommend this option, as everyone could unsubscribe any subscriber from this list, when they know the correct email address.

4. Unsubscribe via click

Automated Unsubscribe Management Single Opt out Public Forms CleverReach
  • This is the easiest and fastest way of unsubscribing: one click on the link is enough and your subscribers end up on the confirmation page. This feature makes it easy and possible for them, although accidental clicks also lead to an immediate unsubscribe.

5. Tip: Make unsubscribing as easy as possible

Automated Unsubscribe Management Tip Easy Unsubscribing CleverReach

Unsubscribes with a direct unsubscribe link are permitted and very useful. If a person has decided to unsubscribe from your newsletter, they don’t want a complicated process. CleverReach® offers you an automatic and legally secure unsubscribe management.

Through the option to unsubscribe without any complications you can be sure that only those people receive your mailings who really want them.

An uncomplicated unsubscribe option also protects your reputation as a sender. If your unsubscribe link doesn’t work or is badly placed, your subscribers will simply delete your mailings unread, which could have a negative influence on your open rates. Worst case: your recipients put you in their spam folders which also has a negative effect on your reputation as a sender.

Reasons for unsubscribes

Automated Unsubscribe Management Reasons CleverReach
  • Changed preferences
    This is the main reason for unsubscribes. What might have interested your recipients yesterday, can be totally irrelevant to them today. This is the case when a customer or project changes and the content of your newsletters should be adapted respectively.
    Example: Let’s say, your customer is moving to a new place and has subscribed to your newsletter about home improvement and decorating ideas. Now they are living in their new place and don’t need your ideas any more. They unsubscribe. That’s your recipient’s decision and there’s not so much that you can do about it, except for trying to convince them with related content that they might be interested in.
  • Delivery frequency: Too many or too few newsletters are never good enough. The challenge is to find the right frequency for your subscribers. And this can vary a lot as all your customers have different preferences. One way to find out is asking your customers about how often they want to receive which content. Tip: use our segmentation feature!
  • Display of your newsletter: It’s important what your mailing looks like! Do a design and spam test to find out if your newsletter is displayed correctly.

Get started for free with CleverReach!

CleverReach Newsletter Tool kostenlos testen


  • up to 2,500 recipients
  • and send up to 10,000 emails per month for free!

Our Lite Plan has no limited running-term. There is no setup fee and no contractual obligations.

For more emails and features, choose between our Flex, Essential or Enterprise plans. Our price overview will tell you which plan is the best for you!